Marketing Services Guide

Page: 7 2. T F A service is defined as a performance. Ans: F. Page: 8-9 3. T F Services marketing is identical to goods marketing. Ans: T. Page: 8-9 4. T F Distinguishing service and physical goods along a continuum from intangible dominant services to tangible dominant physical goods is a good way to differentiate services marketing from goods ... ................
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