Anheuser-Busch International, Inc

P&G built Charmin, Bounty and Puffs with similar strategies. First, proprietary technology was used to deliver products with superior performance at a competitive price. As well, consumers were offered “value-added” products which delivered additional benefits (e.g., Puffs Plus with lotion, Charmin Free with no inks, dyes or perfumes). ................
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