Chapter 1: Defining Marketing for the 21st Century
customer value. customer delight. total service solution. intangible benefit(s) Answer: a Page: 15 Level of difficulty: Medium. In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E’TRADE, and dozens of others, established manufacturers and retailers became “brick-and-click” oriented by adding online services to their ... ................
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