Homefront Insights Survey Home Improvement During a Pandemic

2021 Axiom Homefront Insights Survey Home Improvement During a Pandemic

01.27.2021

About The Survey

2

The Axiom Advantage

Mike Reiber

3

Survey Demographics

Gender

Female Male

62.74%

37.26%

Prefer not to answer 0.20%

Marital Status

Civil union 0.20%

Separated 0.70%

Widowed

4.20%

Living with partner

5.49%

Divorced

6.69%

Single

13.99%

Married

68.53%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

4

Survey Demographics

Age

56 and older

35.46%

40 - 55

30.37%

29 - 39

26.87%

19 - 28

7.29%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%

Household income

0% under $25,000 $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 and over

5.00%

20%

16.28% 16.88%

23.58%

40% 38.26%

Homeowner type

Condominium Single family attached Single family detached

5

6.09% 13.19%

80.72%

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