Homefront Insights Survey Home Improvement During a Pandemic
2021 Axiom Homefront Insights Survey Home Improvement During a Pandemic
01.27.2021
About The Survey
2
The Axiom Advantage
Mike Reiber
3
Survey Demographics
Gender
Female Male
62.74%
37.26%
Prefer not to answer 0.20%
Marital Status
Civil union 0.20%
Separated 0.70%
Widowed
4.20%
Living with partner
5.49%
Divorced
6.69%
Single
13.99%
Married
68.53%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
4
Survey Demographics
Age
56 and older
35.46%
40 - 55
30.37%
29 - 39
26.87%
19 - 28
7.29%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%
Household income
0% under $25,000 $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 and over
5.00%
20%
16.28% 16.88%
23.58%
40% 38.26%
Homeowner type
Condominium Single family attached Single family detached
5
6.09% 13.19%
80.72%
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