GETTING ENTREPRENEURSHIP CONTESTS RIGHT
GETTING ENTREPRENEURSHIP CONTESTS RIGHT
A Guide for Business Plan Competitions
Getting entrepreneurship contests right. A Guide for Running Impactful Business Plan Competitions
GETTING ENTREPRENEURSHIP CONTESTS RIGHT
A Guide for Business Plan Competitions
Elyssa Majed
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Copyright ? International Labour Organization 2019 First published 2019
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ISBN: 978-92-2-132742-4 (print) 978-92-2-132743-1 (web pdf)
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Getting entrepreneurship contests right. A Guide for Running Impactful Business Plan Competitions
Table of contents
Foreword. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . viii Opening remarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix 1. What is a Business Plan Competition? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2. Why should I organize a Business Plan Competition?. . . . . . . . . . . . . . . . . . . . 2 3. How to plan a Business Plan Competition? . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3.1 Outlining the objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 3.2 Defining the target groups, partners and other stakeholders . . . . . . . . . . 5 3.3 Drafting a workplan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 3.4 Securing in-kind and financial resources including prizes. . . . . . . . . . . 11
4. How to implement a Business Plan Competition? . . . . . . . . . . . . . . . . . . . . . 12 4.1 Implementation flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 4.2 Outreach and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 4.3 Training candidates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 4.4 Short-listing candidates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 4.5 Awards ceremony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 4.6 Post-awards ceremony phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
5. The Business Plan Competition is over, what's next? . . . . . . . . . . . . . . . . . . . 23 Bibliography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Annex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
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