Scaling Your Practice with Digital Marketing: Lessons from ...

Scaling Your Practice with Digital Marketing: Lessons from the Trenches

Seth Price

Founder and CEO BluShark Digital

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PRESENTED BY:SETH PRICE

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? Google continues to push paid advertising ? Paid local ads show above organic results

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? Keywords in your ad campaign should also be part of the SEO of your website

? PPC ads should link to the most appropriate content for a given keyword

? Quality Score is vitally important

? Low Quality Score can result in 3x increase in CPC

? Negative Keywords should be an important part of you PPC strategy

Quality Score Affects your CPC

10 50.00% Discount

9 44.20% Discount

8 37.40% Discount

7 28.60% Discount

6 16.70% Discount

5 Google Benchmark

4

25.00% Increase

3 67.30% Increase

2 150.00% Increase

1 400.00% Increase

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