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The importance of email in business communication
The fact that email has great importance in modern business communication is undeniable. Every day, millions of emails are sent from companies to customers and suppliers, from employees to their managers and from one coworker to another. There are several reasons for the preponderance of email when compared to other methods of communication.
Email is sent and received almost instantaneously, whether the recipient is a few doors down or thousands of miles away. Internal and external communication is thus faster and easier to transmit.
Email messages remain in an user's inbox unless you delete it. This creates a virtual paper trail that is far more efficient than printed documents filed away in a drawer, making it extremely easy to extract important information.
Email is one of the cheapest ways a business can use to communicate, both internally and externally. Small businesses can simply sign up for free email with providers.
Email allows companies to efficiently and effectively spread information about their products and services, both to existing customers and potential ones.
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Task 1 – Show you understand
a. This web article is about …................................................................
b. Why are emails useful ?
c. Who sends business email ?
d. Here are advantages. Can you tell which paragraph each corresponds to ?
Marketing – immediacy – record keeping – low costs
Task 2 – Can you find in the extract equivalents for …
a. unexpensive : …......................................................................
b. a colleague : …......................................................................
c. to stay : …......................................................................
d. a process : …......................................................................
e. small companies : …......................................................................
Task 3 – Find elements in the text showing that …
a. Everybody in a company uses email.
b. Your virtual mail is always available.
c. Email is the most favoured way of communicating in companies.
Task 5 – Match the words to the following definitions :
a paper trail - instantaneous – preponderance – to sign up – efficient
a. A greater amount or number of something :
b. performing or functioning in the best possible manner with the least waste of time and effort :
c. Completed in one instant :
d. A series of documents providing evidence of one's actions :
e. To agree to become involved in an organized activity
Task 6 – Express yourself
a. In your future line of business, who will send mail to ?
b. Do you prefer communicating by email or by phone ?
c. What other means of business communication can you think of ?
d. How often do you send emails ?
Task 7 – Debate with your neighbour then with the group
a. Sending non-business related mails or jokes to your coworkers is okay.
b. It is not really important to have a “subject” before sending a business mail.
c. Using a relaxed tone is okay in emails because they are less formal than letters.
d. Typing in complete sentences in a mail is a must.
e. It is not necessary to include a salutation and sign off that includes your name with every email.
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