So let’s get down to business! The big question for today ...
Podcast editing briefThe audio file is in this folder and we recorded all in one go and there are some parts that we had to redo so please remove any part that didn’t work and also connect the audio parts (we have pauses between each person speaking)We used the Iphone apps called RODE Rect Le to record, not sure if it is good enough.Intro and outro audio files are in the dropbox folder.Show noteWe like this show note example HYPERLINK "" doesn’t have to be this long, we just sent you so you can see the structure.There are some info that we mentioned in this podcast;Booking application recommendations:Hit AppointSet More ClinikoSchedule OnceReview sites:Google, Facebook, Realself, Rate MDs, True Local or Yelp, where your practice might be reviewed.Online reputation monitoring tool: of our automation software recommendations: Active CampaignDripInfusionsoftOntraportEverwebinarCheck out our video about 8 Steps to Automate Your Marketing and Scale Your Practice Up HYPERLINK "" Video ScriptsBelow is our video script so you can see how it flows and uses it for show note===============Importance of Patients Reviews and 4 Key Factors to Getting More Patient ReviewsWelcome to another episode ## of Hi there, this is Huyen Truong and Steven Tait and you are listening to Online Marketing For Doctors Podcast Channel – the place to be to grow and scale profitable practices. We’re your hosts Huyen Truong and Steven Tait, and today we’re going to be chatting about the importance of patient reviews to your practice.Huyen - I wonder if you’ve have heard of thisthe saying, “pg” Patients see you long before you see them.”? If you have, you might know where we’re heading with this; if you haven’t, maybe you’re a healthcare practitioner who’s If you’re a?doctor or dentist?you may have wondered whether?patient testimonials and online reviews?are important to your practice. The answer is yes: very important. Steve - Research from HYPERLINK "" Beckers’ Hospital Review shows almost 80 percent of patients conduct an online search before making an appointment with a physician. That means, meaning most that most prospective patients' first impression of a provider or healthcare organization occurs online, before they even step foot inside the facility,. With a fingertip click on a gGoogle search result, your Today people google for everything and with a fingertip click your name and practice are exposed to the whole world. And aA lot of healthcare professionals that we have talked to have no idea that people are talking about them onlineacross the internet right now, and that these reviews can make or break your reputation online. There are countless .We are talking about reviews on third party sites such as Google, Facebook, Realself, Rate MDs, True Local or Yelp, where your practice might be reviewed..Huyen - BeforeBefore jumping into this topic, I want to make a disclaimer: it’s important to be aware of the regulations on patient that different countries have different regulations on patient testimonials for the country in which you practice. , takeIn Australia, for example, for example, practices are not allowed tocan’t feature testimonials on their websites or any platforms that they have control over, so. So please seek advice from your country’s medical board or health practitioner regulation agency regarding this topic.However, we have seen some medical websites mention about patient testimonials and once you click on it, it takes us to third party sites such as Google, RealSelf, RateMDs..so it is possible to refer to patient reviews as long as your website doesn’t host them.So let’s get down to business! Let me ask you this question..The big question for today is: do your patients leave online reviews of your practice after their appointment? after patients leave your office, do they leave online Google reviews? No? Well iIf not, you're missing a huge opportunity, so today we’ll . We explain?how to get more?5-star Google reviews, and why they are critical to gaining new patients.Steve - Every satisfied patient should bring you?more?patients, right? Ideally word-of-mouth would do?all?the work – your happy patients would refer their friends and family, who would, in turn, would become patients. But what if you’re not quite at that stage? What if you have no internal referral system set up, and no follow-up with existing patients that gets them to? HYPERLINK "" pay, stay, and refer??That’s when the next best thing needs to happen—have your current patients sway potential ones by writing –?every happy patient can influence potential patients.If you are short of having your patients deliver more patients to your door, the best thing is for your current patients to sway potential ones by writing? HYPERLINK "" great reviews?about your practice. Why? Because?every happy patient can influence potential patients.Huyen – Yes, totally agree with you. Clearly tThere are significant benefits fromto encouraging your patients to write unbiased reviews and testimonials for your healthcare practice. There are many reasons for you and your staff to start making a habit of asking patients to write?online reviews on Google, Facebook, niche forums, community sites, and other channels. We’re going to outline a few of them quickly for you here:You can gain more visibility for your practice on Google.:?Online reviews and testimonials provide greater insight about your practice to potential patients. They also show Google that your practice is relevant and deserves to be shown in local search results, increasing your . position in search rankings.You can increase the trust that your patients have in you.:?Rreviews will significantly enhance the trust that your patients, and potential patients, have in you and your practice. Testimonials not only mean that Pprospective patients are more likely to not just visit ayour healthcare practice, after reading testimonials and reviews, but also that current patients are also more likely to recommend the practice to friends and family.You can develop your reputation and brand awareness.:?If your patients to post unbiased testimonials and reviews on sites such as Yelp, Google Places, and RateMDs, and Realself, their positive remarks about you this will reach a far wider audience than simply word-of-mouth testimonials. Your good reputation will grow as a result This will result in your reputation growing positively and increase new appointments , when potential patients realize that your practice has an excellent have a track record of satisfying patients.You can gain insight into what patients think of you. :?By understanding and using the information that patients provide give you through testimonials and online reviews, you can understand how your practice is performing. Listening to your patients and responding accordingly , can help you improve your overall customer service and patient experience.Set Yourself Apart from Your Competitor.: Not only will Google reviews help increase your visibility on Google maps, they definitely set you apart from your competing practices. Most and most importantly, they impress your prospective patients. Even when a patient receives referrals from their GP, they will look up theseresearch referral options on the internet: and if your practice has numerousraving positive reviews compared to your competitorsother options, that patient will choose you. Without Google reviews,?it's harder for people to conclude that they should pick your practice over your competitors'. Steve - Now that you know all the reasons why you should ask your patients for online reviews, let’s talk about how you can get started and manage your online presence! First of all, hHow can you stay informed about do you keep up-to-date with all the online mentions of you and your brand, or mentions of your or competitors? Within the busy world of the internet, monitoring everything that happens online is impossiblet’s impossible to monitor everything when there is so much happening online., Bbut fortunately, there are somegreat web monitoring tools thatto can help you keep updated.A free online tool, HYPERLINK "" Google Alerts?is a free online tool that lets you allows you to track your chosen keywords and phrases to make sure so that you never miss another important conversation happening across on the the web. Using your name and your practice name as keywords will allow Google Alerts to notify you every time it detects new web results containing your keywords, and we’ve put a link to Google Alerts below so you can give it a try!For example, the keywords are your name and your practice name, Google Alerts will send alerts to you when it finds new web results that contain your keywords. We put the link to Google Alerts in our show note below.TheThe bottom line is: that you need to ask each and every happy patient for a Google review. How? Well, your patients’ response rate is based not onlyBut how do you do this without being a pest? Your response rate is based on the quality of service you provide, but and on these four incredibly important factors. we’re going to share with you today:Huyen - 1) First of all, Who asks for the reviewThe person who haswith the most intimate relationship with your patient will achieve is the person who is going to get the highest response rate. If you’re a doctor, your you will get a higher response rate will be much higher than the person working the front desk. You’ll see much better results, . I strongly if you encourage you to make the review requestrequest the review yourself, rather than give yourthat task to the front office staff with that task. You will see much better results.2) Then Wwhen you ask for the reviewAsk your patient tofor write a review when they are the most satisfied at the peak of their happiness with your service. If you wait too long, or ask prematurely, your response rate will suffer.3) And Hhow you ask for the reviewA great way to go about this is to use the 6 ‘Rs’!a) AskRequest your patient if they will do you a favour anddo you a favour and write a review for you.b) TellReassure them it will only take a few minuteshow long it will take to write a review. (a few minutes).c) TellRemind them how your practice will benefit.s from their review.d) TellRun them through them what to expect and let them know you’ll send them. (You are going to send them an email with a link to help them out. to where they can write their review)e) GetRecord their “primary” email address, and ensure them that it will remain confidential, and finally: let them know that you will not share it with anyone.fe) LetRepeat them knowhow much you’re looking forward to reading their comments.Steve - A great example of this dialogue might be:So this an example of the dialogue you can have with your patients;May I ask you a favorfavour please?Later today or tonight when you get home would you mind taking a few minutes to write a review for us? When you do it helps others who are looking for a dentist learn about our practice.I’ll send you an email with a link in it leading to where you can write a review. I assure you and I promise, I won’t share your email with anyone. Is that OK?Thank you, I’m really looking forward to reading your comments.This is a quick, simple way to enlist your patients into helping you grow and develop your practice. Finally, the last important factor is: 4) And finally Wwhen the review request is sentThe best time to send a review request is immediately after your patient tells you they will agrees to write a review, as the greater the delay, the less . The longer you wait, the less likely they willare be to respond. Also think about what time of day you're sending your response: review requests sent in the evening aren’t actioned as well as those sent earlier. Now that you know about those key factors in getting your patients to review your practice, we want to look at how to incorporate this into your working day. You will also notice a reduction in your response rate if you send your review requests in the evening.How To Transfer the Patient To The Front DeskOnce the doctoryou asks the patient to write a review, you need to consider how best to this is how we suggest you pass them off to the front desk, who will input the information into the system initiating the review request.It’s important to maintain contact and presence with your patient to ensure they feel important. Walk them to the front counter after their appointment—and after you’ve asked for their review!—and engage your receptionist to help get them started. This might sound like: Doctor walks patient to front counter after appointment and says to the receptionist.Doctor:??Angelina, Bob has offered to write a review for us. Will you please send him a review request?The receptionist looks up, opens the review request page on Google and engages the patient.Receptionist:??Thank you for offering to write a review Bob. I know Dr. X is looking forward to reading your comments. Receptionist:??May I get your primary email address please?Steve - Last but not least, aTo finish up today, as you know we are all about finding ways to help you automate your marketing to scale your practice up, so here’s another . This is another important tip.Check your that we’d like to share with you.You need to check with your existing booking or appointment appicationapplication, or your email marketing software, or your patient relationship management software, to see if they have the autoresponder email feature. You can use this which you can use to automatically send patients an email asking to ask them forto complete a quick survey. If, if they rate you 5 star highly, you can trigger another email with the instructions showing them tofor leavinge their review s on Google and other popular third- party review sites in your country. ?– If you have patients on an email list through a service such as DemandForce or Smile Reminders, you can have an email request go out automatically like that. Using a By using a marketing service that allows you to review the testimonials prior to sending them to the major review sitesupload, you can screen the less thanoptimal superior onesreviews. This allows you to , you can then contact thempatients for more detailed feedback, and addressing these issues before they go out to public, thiswhich will help improve your customer service and protect your online reputation.No matter the strategy you choose to follow, getting more reviews (and?managing negative reviews) is imperative for improving your online presence.?Huyen - Thank you very much for tuning in today! and I’dve love to hear what you thought about today’s podcast:from you, So I have the last question for you, what are some other tips that you have used successfully to get rave reviews from your patients? Our medical practitioner community would love to hear your stories! so lLeave your comments nowbelow, and , once you’re are there, be sure to subscribe to our blog and become OMD insiders, you will get instant access to our training, video, podcasts and ebook library.. You’ll receive instant access to our training, podcasts, videos, and ebook library with valuable information to help you make the most of your time and energy to grow your business!I hope you enjoyed this episode, I look forward to catching you next time!I hope that you enjoy this episode and I will catch you next time. ................
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