Is it right Where should .com

[Pages:1]Digital Trends: Auto Shoppers July 2016

Moments that matter in auto shopping1

Top questions on Google Search (ordered by volume)

Which car is best?

1 when is the best time to buy a new car

2 what is the best car to buy 3 what is the best suv 4 what car gets the best gas mileage 5 what is the best truck

Is it right for me?

1 what car should i buy 2 what does suv stand for 3 what is a hybrid 4 what kind of car should i get 5 what is ecoboost

Where should I buy it?

1 what time do car dealerships close

2 where is the nearest ___ dealership

3

why aren't car dealerships open on sundays

4 what car dealerships are open today

how much do dealerships 5 pay for cars

Online auto shoppers at a glance2

Top locations for auto shoppers

Los Angeles, CA Atlanta, GA Dallas-Ft. Worth, TX San Francisco-Oakland-San Jose, CA Houston, TX Detroit, MI Seattle-Tacoma, WA

70%

of auto shoppers are men

Age of auto shoppers

18-24 25-34 35-44 45-55 55-65 65+

17% 22% 22%

17% 13% 9%

Top interests of online auto shoppers2

Ordered by relevance

Auto Brands

1 Ford Motor Company 2 Chevrolet 3 Dodge 4 Toyota 5 Jeep

Auto Models

1 Ford Mustang 2 Chevrolet Corvette 3 Chevrolet Camaro 4 Honda Civic 5 Honda Accord

Hobbies

1 Hiking 2 Mixed martial arts 3 Professional wrestling 4 Swimming 5 Cycling

Trending terms related to auto3

Ordered by volume of searches

Rising queries

1 gmc 2 jaguar 3 oil change near me 4 ford dealership 5 chevy dealership

Declining queries

1 kbb 2 edmunds 3 car and driver 4 cool cars 5 autoblog

SOURCING

1

Google data, U.S., search questions related to "best" car features and attributes, and dealerships, Jul. 2016.

2

Google data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated

user browsing behavior on the Google Display Network, Jul. 2016.

3

Google data, queries displayed include its close synonyms, ranked by volume in Jul. 2016, 2013?2016.



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