ALINA SORESCU
, American Marketing Association (June 2008), in . Marketing Management, May/June 2008 and in . Marketing News, 42(4), p.4. 2007“New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep,” Featured in Marketing Thought Leaders Newsletter, AMA (October 2007) and in Marketing Management, September 2007. ................
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