China - Introduction - AB InBev
China - Introduction
Carlos Brito, CEO
China - the country
? World's second largest economy ? Largest beer market in the world, by volume ? Growing per capita beer consumption ? Premiumization trend
China - our journey
? Operating in China for more than 30 years
? Interbrew and InBev ? Zhujiang technology transfers 1984 ? Sedrin 2006
? Anheuser-Busch ? Budweiser launched in 1995 ? Harbin 2004
? AB InBev ? Asia Breweries 2013 ? Ginsber 2014
China - our business today
? Strong portfolio of brands with a focus on Core+ and above ? Market share growing ? Profitability improving from increasing scale and operational
efficiencies ? Engaged team with big dreams
The best is yet to come
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