Supermarkets and Horticultural Development in Indonesia

Supermarkets and Horticultural Development in Indonesia

Ronnie S. Natawidjaja (CAPAS Padjadjaran University) Thomas Reardon (Michigan State University)

FAO's Sub Regional Seminar on Enhancing Capacity of NGOs and Farmers Groups in Linking Farmers to Markets Sanur, May 9-12, 2006

Rise of Supermarkets in Indonesia

1200

From tiny share in mid 1990s to 30% food retail nationally 2005

? growing at 15% a year (versus 5% a year for traditional retail)

? rapidly displacing smal shop (warung) in cities

Ju m lah O u tlet

1000

800

600

442

400

290

200

6

0 1997

385 290

8

1998

440 3 15

552 494

73 0 53 8

8 58 573

10

1999

15

2000

38

2001

40

2002

Hypermarket Supermaket Minimarket

9 72 59 9

49

2003

? gradually replacing traditional market

? projection: by 2010, supermarkets will have > 50% of food retail Indonesia...

Estimate: 2% per year drop in market share of traditional retail

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

78,3%

74,9%

74,6%

73,4%

70,5%

18,0% 3,6% 2000

20,3%

20,4%

21,1%

4,7% 2001

5,0% 2002

5,4% 2003

Minimarket Supermarket Pasar Tradisional

22,0%

7,6% 2004

Sumber: AC Nielsen, 2004 Sumber: AC Nielsen, 2005

Geographic and socioeconomic spread

5 years ago nearly all supermarket market in Jabotabek, now only about 50%

Supermarkets spreading to other islands, to secondary and tertiary cities and even large rural towns on Java

Supermarkets started on "A consumers" now moved to B and C (lower middle and working poor)

Supermarket Geographic Spread

Makasar; 4,3% Denpasar; 3,1% Palembang; 3,5% Padang; 1,6% Medan; 6,5%

Surabaya; 11,8%

Solo; 1,5% Yogyakarta; 2,9%

Semarang; 4,4% Bandung; 11,6%

Sumber: AC Nielsen, 2004 Source: AC Nielsen, 2004

Jakarta; 38,6% BoTaBek; 10,2%

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download