Principles of Marketing, 13e (Kotler/Armstrong)
Starbucks, Amazon, Body Shop, and Nintendo's Wii have all achieved success through public relations campaigns rather than huge advertising campaigns. Diff: 3 Page Ref: 448-450. AACSB: Reflective Thinking. Skill: Application. Objective: 15-4 110) Public relations specialists have several tools that they use. ................
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