Jose G - Texas Association of Broadcasters
Curriculum Vitae
Joe G. Garcia
P.O. Box 23665 505-850-4912
Waco, Texas 76702 gogogarcia@
Professional Profile
Qualified by 20 years of Broadcast TV experience, 6+ years of Sales Management and 10+ years selling in a top 10 market. Consistent at meeting and exceeding revenue goals, including: Spot TV, Digital, and New / Developmental business initiatives.
Professional History
KXXV (ABC – Waco-Temple-Killeen) /KRHD (ABC – Bryan-College Station) / WeatherNow / TELEMUNDO – (Raycom Media) 7/16 – 7/17
General Sales Manager – Responsible for all aspects of the Sales Organization. Manage a team of Local Sales Manager, Digital Sales Manager, ten AE’s, Sales Assistants, and Traffic Coordinator. Manage three Sales offices – Waco, Killeen, Bryan – College Station.
▪ Develop strategy for achievement of revenue goals – broadcast and digital
▪ Weekly forecasting
▪ All aspects of National Sales
▪ Sales Managers and AE training and development
▪ Recruitment
▪ Revenue/Expense budgeting
▪ Special Project Development (non-traditional revenue projects)
▪ Work with News and Promotions on Station initiatives
KOAT – ABC 7 (Hearst Corporation) – Albuquerque, NM 3/11 – 6/16
Local Sales Manager – Manage a sales team of eight Local Account Executives, Digital Sales Manager and Estrella Sales Manager, responsibilities include:
• Coach, mentor and train local sales team
• Interview / recommend for hire A.E. candidates
• Develop new revenue opportunities through the use of station’s on-air, online and unique program streams
• Help negotiate and price agency and direct business to optimize share of market revenue
• Track progress of sales initiatives
• Weekly forecast and weekly reporting of local sales progress
• Monthly local revenue variance analysis
• Participate in preparation of annual budget package
WFAA – ABC 8 (Belo Corporation) – Dallas, TX 12/04 – 3/11
Account Executive – Manage list of accounts and develop new business accounts, responsibilities include:
• Sell the strengths of the station and negotiate rates and ratings
• Develop sales presentations using quantitative as well as qualitative data
• Build relationships with agency buyers
• Develop new business with local businesses
• Input and maintain schedules once a flight has been input into the traffic system
Agency list includes included:
• Universal McCann – (American Airlines, Nationwide Insurance. Beazer Homes, Dallas Zoo, IHOP, Kohl’s, Johnson & Johnson, Microsoft, Subaru, BMW, Dodge-Chrysler Jeep)
• Barkley – (Sonic Drive Ins, Blue Bunny Ice Cream, Build-a-Bear)
• Ad Cetera – (Dallas Dodge, Rockwall Dodge, Rockwall Ford, Courtesy Nissan)
• Bedford Advertising – (Westway Ford, Toyota of Richardson, Volvo of Richardson, Volvo of Dallas, Acura Dealers Assoc., Honda Dealers Assoc.)
• Oken Media – NCDA of Dallas, Dallas County Community College District
• Carter Crume & Co. – Don Davis Auto Group
• Miller Public Relations – Dr. Boothe
• Concussion Media – Choctaw Casino, Ft Worth Zoo
• Ross Media
• Quill Advertising
• Fritz Consulting
KUVN – Univision 23 (Univison Stations Group) – Dallas, TX. 10/02 – 12/04
Account Executive – Manage list of accounts and develop new business accounts, responsibilities include:
• Sell the strengths of the station and negotiate rates and ratings
• Develop sales presentations using quantitative as well as qualitative data
• Build relationships with agency buyers
• Develop new business with local businesses
• Input and maintain schedules once a flight has been input into the traffic system
Agency list included:
• Carat
• Moroch
• Levenson & Hill
• Ad Cetera
• Bedford Advertising
• Hispanic Dimensions
• Legion Advertising
• Perspectiva
KTXA - UPN 21 (CBS Stations Group) – Dallas, TX. 1/01 – 9/02
Account Executive – Manage list of accounts and develop new business accounts, responsibilities include:
• Sell the strengths of the station and negotiate rates and ratings
• Develop sales presentations using quantitative as well as qualitative data
• Build relationships with agency buyers
• Develop new business with local businesses
• Input and maintain schedules once a flight has been input into the traffic system
KTXA – UPN 21 (Paramount Stations Group) – Dallas, TX. 3/99 – 1/01
Controller / H.R. Director – supervise and manage all aspects of Finance Department with 5 employees responsibilities included:
• Oversee all aspects of month end close – approve all journal entries, review G/L, prepare all entries related to film amortization, prepare Monthly Flash Report (I/S) with variance analysis to budget and latest estimate
• Oversee completion of monthly financial package, prepare all schedules related to Film assets, and review financial package with corporate
• Maintain Film Asset System that tracks film contracts for T.V. station
• Supervise A/R and review A/R aging with Credit Manager monthly to minimize potential losses and to ensure adherence to corporate policy with regards to credit extended to new agencies and advertisers
• Supervise A/P – review and approve all new vendors input into payable system, sign off an all P.O.’s, review and approve invoices for payment, review all check runs prior to submission for corporate approval, sign all checks for payment.
• Review and approve input of time sheets into payroll system for corporate processing
• Supervise station secretary and mail clerk
• Responsible for collecting data to produce yearly budget and present budget with General Manager to corporate officers, produce 3 mid-year estimates to asses Stations financial performance vs. Budget
• Special Projects as assigned by corporate management and analysis of opportunities related to business operations
Director of H.R. for station
• Review and sign-off on new hire paperwork and employment changes submitted to corporate H.R.
• Mediate issues between employees and supervisors or act as a liaison between staff and corporate H.R.
KHTV – WB 39 (Tribune Co.) – Houston, TX. 2/97 – 3/99
Assistant Controller – worked in an accounting and finance roll within the business department, responsibilities included:
• Responsible for maintaining station film asset system
• Prepared journal entries related to broadcast rights, fixed assets, misc. accruals, and prepaids
• Maintained F/A listings, verified and tagged all new capital assets
• Prepared Quarterly Revenue Analysis and Quarterly Broadcast Rights Analysis with variance explanations to budget
• Prepared financial portion of mid-year program Strategic Plan and participated in preparation and presentation of station budget to corporate officers
• Interacted with local and corporate staff with emphasis on in-house profitability of business opportunities
NORTH AMERICAN MEDICAL MANAGEMENT – Houston, TX. 8/94 – 2/97
Senior Financial Analyst – worked in an accounting and finance roll within the business department, responsibilities included:
• Supervised and reviewed financial packages of three staff analysts
• Responsible for training staff analysts
• Maintained G/L, prepared monthly reserve calculations for unreported expenses, prepared financial packages for three Independent Physician Associations (IPA’s)
• Reported financial results to corp. management and Board of Directors on a monthly basis
• Assisted in the design of custom reports to analyze network and physician performance
• Worked with network Administrator to create long and short term planning for physician network development
AMERICAN MEDICAL INTERNATIONAL (AMI – a.k.a. Tenet) Houston, TX. 6/93 – 1/94
Internal Auditor (Intern)
• Performed financial and operational audits of subsidiary hospitals
• Assisted in preparation of audit reports issued upon completion of each engagement and recommended improvements to systems of internal controls based on findings
Education
University of Houston – 1994 Houston, TX.
Masters of Business Administration (MBA) – Accounting GPA 3.3/4.0
The University of Texas – 1991 Austin, TX.
B.A. Biology
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