Chapter 01 Strategic Planning and the Marketing Management
A 5.5 ounce bottle of one of its seasoning mixes costs between $3.95 and $5.95 depending on its contents. The owners of the company market the product by attending 135 craft fairs annually, giving out free samples of food made with the various seasonings, and making sure each person who tries a sample leaves with a brochure and mail order form. ................
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