6 Principles of Influence Applied to Wellness
6 Principles of Influence Applied to Wellness
4/1/2015
Patty Purpur deVries
Director, Stanford Health Promotion Network
Wellness&MTahneagVeri,tal Role of Occupational Health!
Lucile Packard ChildrePna'sttHyoPspuirtaplur de Vries & Stanford PHreoagltrhamCaMreanager, HealthySteps to Wellness
6 Principles of Influence
? Reciprocity
? Commitment (and Consistency)
? Social Proof
? Liking
? Authority
? Scarcity
Robert B. Cialdini, Influence: The Psychology of Persuasion (revised; New York: Quill, 1993)
1
4/1/2015
6 Principles of Influence
? Reciprocity
? Commitment (and Consistency)
? Social Proof
? Liking
? Authority
? Scarcity
Robert B. Cialdini, Influence: The Psychology of Persuasion (revised; New York: Quill, 1993)
Reciprocity
2
Reciprocity
4/1/2015
6 Principles of Influence
? Reciprocity
? Commitment (and Consistency)
? Social Proof
? Liking
? Authority
? Scarcity
Robert B. Cialdini, Influence: The Psychology of Persuasion (revised; New York: Quill, 1993)
3
4/1/2015
Commitment (and consistency)
`I love my co-workers who support me every day! We take walks together after work to destress and share ideas. We made a decision to each lose 10 pounds this years and all 6 on my team made it! It was easy with so much support and healthier snacks in the break room!"
Kristi
Champions Oath
I _______________________ will do my very best to be open minded, supportive and creative. I will not whine, complain or snicker. I will be supportive of my co-workers' ideas, comments and questions, and will use the information I learn today only for the excellence. I will speak openly (with kindness) and will use my strengths to make a difference in my community.
Signed_____________ Date_______________
4
4/1/2015
6 Principles of Influence
? Reciprocity
? Commitment (and Consistency)
? Social Proof
? Liking
? Authority
? Scarcity
Robert B. Cialdini, Influence: The Psychology of Persuasion (revised; New York: Quill, 1993)
Social Proof
5
Social Proof
I Chose to Breastfeed my Baby...
4/1/2015
Do you ever feel like you're dancing alone?
6
Social Proof
4/1/2015
6 Principles of Influence
? Reciprocity
? Commitment (and Consistency)
? Social Proof
? Liking
? Authority
? Scarcity
Robert B. Cialdini, Influence: The Psychology of Persuasion (revised; New York: Quill, 1993)
7
Liking
? Joe Girard
World record holder $200k per year income Top salesman for 12 straight years Sold more than 5 cars/trucks per day
He did TWO simple things.....
4/1/2015
Joe's Secret Recipe
? Fair sales pricing ? PLUS....... 13,000 postcards each and every month.
I Like You!
8
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