510 syllabus

Your texts include (1) Personal Selling by Anderson and Dubinsky, Houghton Mifflin, 2004 and (2) Robert B. Cialdini (2001), Influence: Science and Practice, 4th Edition, Allyn & Bacon. The Anderson and Dubinsky book will provide the selling processes and Cialdini describes the application of findings from psychology and social psychology to the ... ................
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