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 Domestic Violence is PreventableName of the organizationThe Rose FoundationProject titleSocial Education & OutreachDE-FEET Domestic Violence Documentary Non-Profit locationNairobi, Kenya (Registered Office-Nairobi)Registration No. 47154Contact detailsContact person Esther KisaghuTelephone number +254704500318 Email address ekisaghu@info.kenya@Postal addressP. O Box 19907-00202, Nairobi, KenyaBudget: $15,000 Length of Pilot: 6 months Project end: 3 yearsExecutive SummaryThe Rose Foundation (RF) is a domestic violence prevention charitable organization set up to deal with the problem of domestic violence in Kenya. The goal of the program is to stop violence before it occurs, thus reducing first time victimization or perpetration. The best predictor of future violence is past violence. Violence is predictable and therefore preventable. Since the first Covid-19 cases were reported in 2020, there has been a surge of domestic violence cases, as families faced lockdown, a public health preventative measure put in place by the government. According to Cabinet Secretary, Gender and Social Services, 551 cases of domestic violence were reported in May 2020, while the numbers hit 783, in June, and 821 in July 2020, compared to the same time in the year 2019. Statistics show that the most common form of violence against women is that perpetrated by a husband or an intimate partner. Globally, one out of three women will suffer domestic violence in their lifetime.(who.int/intimatepartnerviolence). The impact of domestic violence is manifested in the health consequences, which include non-fatal injuries, psychological problems, long-term debilitation, loss of income, and death. Domestic violence is a public health problem in Kenya. Across Kenya, women and children continue to suffer domestic violence mostly in silence. According to the World Health Organization, the prevalence of domestic violence in Kenya was 42%, in 1991. The Kenya Demographic and Health Survey reported the prevalence at 45% in 2014. A societal ill pervades society. Looking at the high prevalence of domestic violence which stood at 45%, before the onset of Covid-19, it is clear that the public health measures, such as lockdown merely exacerbate an existing epidemic; domestic violence, especially intimate partner violence, was already deeply rooted in our society. The domestic violence epidemic is now rightly called a shadow pandemic, in the era of Covid-19 pandemic.The World Health Organization, developed an evidence based social ecological framework, which explains why some people or groups are at higher risk of interpersonal violence. This framework views interpersonal violence as the outcome of interaction among many factors at four levels-the individual, the relationship, the community, and the societal.(who.int) RF prevention activities promote behaviour change by using this existing social behavioural model. We have used each level separately or collaboratively, with a deep understanding how multiple linkages influence individual behaviour. For example, at the individual level, we have come across individuals, who were child witnesses of violence in their families, and as adults they in turn have become violent, because violence as they tell it, is a normalization in their lives. They do not know any other way of life. In their respective communities, violence is condoned in form of wife-beating and at the societal level; the low status of women reinforces their perceptions and attitudes about disrespect of women. All these levels reinforce violent behaviour of the individuals. Therefore, we target each level with prevention activities to reduce violence and in effect deaths and diseases.In addition, we promote protective factors, such as the centuries old African communal togetherness and extended families, through our annual Save the Family Fun days. At this event we promote family and community support in dealing with the problem of domestic violence: encouraging healthy relationships, positive nurturing and caring for children (in Kenya harsh corporal punishment of children, is still practiced) and community-based efforts at eradicating retrogressive customs such as wife-beating. Social education and outreach is part and parcel of our prevention activities. With this project funding, RF is set to show the De-Feet Domestic Violence documentary, which we produced from our awareness walk in 2016, across the country. We will show the documentary to the 47 counties grouped in 8 regions, starting with the two regions with higher rates of domestic violence and child defilement. The Town Hall meetings where we will screen the documentary, will hold about 50-60 people. After the viewing of the film, we will have a Q& A session, where the crowd will engage a panel of experts on domestic violence issues, especially those highlighted by the documentary. In this same setting we will recruit partners, who will in turn continue with the work of prevention and awareness at the community level.The documentary is very comprehensive. It details the work of the anti-domestic violence walk ambassadors; public forums we had at major stops of the walk; stops where we interacted with the public mobilized by Gender-based Violence Secretariats; talks in churches; interview with the Deputy Inspector General, who is head of the Gender and Violence program at the Kenya police; meeting with the Chief Justice and an interview with a gender-based recovery centre nurse. In the first phase of town hall shows in two regions, we seek to reach 2,100 people and recruit 150-200 community volunteer partners. In addition we seek to reach 75% of the adult population in Kenya, through media publicity.The aim of the shows across the country is to increase, awareness, and have discussions around the country which will bring out issues that lead to domestic violence, such as gender inequality, poverty, child witness to violence, media promotion of violence, and disrespect of women. We will use our social education project, to engage media and have town hall screenings of the documentary, which will be followed by interactive sessions of Q & A. It is this prevention activity that we are seeking funding for the budgeted six months to visit 2 regions then scale-up the documentary screenings to the other six regions in 3 years.The Rose Foundation is seeking to reach the target of $15,000 from the Global Giving Accelerator fundraiser in September, 2020. BackgroundRF is the first local domestic violence prevention program in Kenya, to use the public health primary approach in dealing with the problem of domestic violence. Traditionally, domestic violence work and activism in Kenya has been on the platform of human rights organizations. We at RF believe that domestic violence is preventable. At RF we have made gains in our work by targeting risk factors, such as traditional practices that dehumanize women, poverty, and growing up in a family with domestic violence. Our aim is to achieve gender equality, create non-violent community environments, change social norms, (e.g. wife-beating), reduce exposure to harsh punishment of children and promote healthy child development, reduce poverty among women, and build skills for healthy relationships. Problem Statement:The most common form of violence in Kenya is intimate partner violence (IPV). However, domestic violence does occur among siblings, and within parent/child relationships or woman-/in-law relationships. IPV happens in dating, live-in arrangements, or marriages. Families are the building blocks of society. Healthy family units, build a healthy nation. Domestic violence is a deterrent to healthy relationships.Before Covid19, the prevalence of domestic violence was 45%, one of the highest in the world. In just the month of March 2020 the cases shot up to 50% at 551, compared to the same month in 2019. The months of June had 783 cases and July 821 cases, going up 70% compared to the same months in 2019 ( Source: Ministry of Health, Kenya, 2020). The necessary measures of lockdown by the government in order to curb Covid-19, only exposed the violence against women and girls so entrenched in our society.In Kenya, retrogressive cultures, patriarchy and negative masculinity are rooted in the problem of domestic violence. Domestic violence against women continues to happen because of centuries old gender imbalance mechanisms that uphold patriarchy in African societies. In our patriarchal society, the centuries old practice of physical violence in form of wife-beating is accepted as a way of disciplining a wife. Women who get married are expected to anticipate wife-beating. In their upbringing, men and boys are socialized to believe they are more superior to women and in turn women are socialized to accept this. Men and boys remain as the main perpetrators of abuse, although women can perpetrate domestic violence against men. Many women are mothers; therefore the effect of domestic violence on children is tremendous. Children are tomorrow’s future. Child witnesses to violence may learn that the best way to resolve conflicts is through violence. It is important for families to create violence-free environments in order to foster healthy and peaceful societies now and in the future. Each year, domestic violence results in loss of life, non-fatal injuries, lifelong debilitation, a huge cost in annual health expenditures in our country where the GDP toward health is 7% (2017), a figure which falls short to the 15% recommended by Africa Union. According to a study done by KPGM and Vodafone in 2019, Kenya loses 5 billion shillings annually to our national economy through loss of incomes and investments, as a direct result of domestic violence. In addition, we cannot measure the grief and anguish that domestic violence brings. Domestic violence is not just an individual problem or a private domestic affair; it is a societal problem. Many cases of domestic violence go unreported or do not reach the media. However, the following horrific cases highlight this societal epidemic:On 15th May, 2020, Citizen TV aired the shocking news that on 14th May, 2020, a child age 21/2 had been sexually assaulted by a friend of the family, while a 14 year old girl had been raped by her biological father. In both cases Plan International intervened and took appropriate action. (Source: Plan International, Kenya)A 65 year old man of Western Kenya, Eliphas, beat his 52 year old wife Elizabeth to death, on May, 13th, 2020. Neighbors say that upon returning home drunk, he demanded that his wife handover his cellphone to him as he sat in the sitting room. She took time finding it since she could not easily figure out where he had kept it. He angrily accused her of taking too long, and landed on her with kicks and blows. She died on the spot (Source: K24 7 O’clock News, May 13th, 2020)On the same day, Naomi, a Judiciary Officer, in Nyeri, near Nairobi, axed her husband Charles and daughter Valentine to death. (Source: Capital News, May 13th, 2020)24 year old, Lucy, died a horrible death that shocked Kenya. She was attacked by her husband, who was in the company of other men, raped and doused with acid, sustaining 75 percent burns. She later died in hospital. ( Source: The Standard, 2018)In December 2018, a man slashed his wife, 31-year-old Miriam, severally and stabbed his 4-months old son dead, after a quarrel he started. He then locked the house they were residing and set it on fire. (Source: The Standard, 2018)The 35 year old Mwende, was attacked by her husband Stephen, with a machete, slashing her face and hacking off her hands, enraged because she had not had children in nearly five years of marriage (Source: Reuben Kyama, The Times, 2016)Although women can abuse men, 90-95% of men remain as perpetrators. Therefore domestic violence is more of a problem for women than men. In Kenya, the low status of women impacts the relationship dynamics of women in marriage, short term or long term relationships. Since women are largely economically dis-empowered, when abuse happens it becomes challenging for them to leave the very person who abuses them as they are dependent on the abusers for their lively hood. We target this gender-imbalance and inequality in society through social education and community engagement. The society and community are avenues through which individual behavioris developed, changed, and maintained. Our country-wide campaign will be more targeted at the grass-roots, since domestic violence is higher in rural settings. Some of the risk factors that RF has targeted prevention efforts are:Culture and social norms that support traditional and retrogressive behaviors that causes intimate partner violence. Communities that condone domestic violence and have weak sanctions, eg wife-beatingDysfunctional, unhealthy relationships characterized by inequality, power imbalance and marital conflictWitnessing or being a victim of violence as a childSince the government of Kenya, announced measures of lockdown and curfew in order to contain the spread of Covid-19, there has been an upsurge of domestic violence cases in Kenya. Perpetrators of violence are now in close proximity of their victims on a daily basis, day and night. In other words, there is no letting of this senseless family violence by perpetrators at a time of a pandemic-instead it has intensified. The crisis is of domestic in Kenya right has earned the term shadow pandemic (UNWomen). At RF we are committed more than ever to do prevention work. Prevention work saves lives and money.Success Story: The Making of De-Feet Domestic Violence DocumentaryAt RF we have made gains in our work by targeting risk factors, such as traditional practices that dehumanize women, poverty, and growing up in a family with domestic violence. Our aim is to achieve gender equality, create non-violent community environments, change social norms, (e.g. wife-beating), reduce exposure to harsh punishment of children and promote healthy child development, reduce poverty among women, and build skills for healthy relationships. By using the primary approach, we have actively engaged in the collective action of different sectors such as health, social services, judiciary, education, and religious organizations, to prevent and alleviate domestic violence. Since our inception in 2015, RF has concentrated on a) creating awareness and public information approach and b) community-based approach with successful results, by doing the following activities:The Rose Foundation awareness walk in 2016 reached over 8 million readers and 3 million listeners. In March, 2016, RF launched an aggressive public awareness campaign initiative by doing a 21-day walk from Mombasa to Nairobi (483km) to create domestic violence awareness. To secure safety, we met with the Kenya Police base commandants of six counties and the Kenya Traffic Commandant, who gave us protective services for the entire journey and at public forums. We also engaged the Director General of Kenya Wildlife Services, who gave us protection from wildlife in the Tsavo Park area. Our meetings across board were in effect another way of creating awareness with all sectors of society. The operational logistics were very challenging since our newly formed organization had scarce resources. However, we had a team of ten walk committee members, who did various fundraisers and also gave in-kind donations. In addition, we faced a major challenge in fueling a hired vehicle for protection transportation of the walkers. The security vehicle, which was going to move on a slow pace with the walkers, was going to be the highest costing item on our budget. However, the founder successfully secured a vehicle from the Kenya Police as a donation, with two officers from each jurisdiction of the six counties we traversed.The public awareness campaign and information was the first step in our public health primary prevention approach. RF recognized the importance of combining mass campaigns with other strategies such as community-based approach, school-based approach and early childhood and parental skills approach. The objective of the walk was to inform the nation of Kenya, the extent of the problem of domestic violence and begin to change the attitudes and perceptions towards this problem. This, we did successfully by featuring on radio shows (Citizen and WholesomeTV), newspapers (Daily Nation, The Standard and the Nairobian), churches ( Nairobi Baptist Church and Anglican Church of Kenya) and public forums (Nairobi, Mombasa, Machakos and Taita Taveta organized by RF abd the Gender-Based Violence Secretariats.We also received county government endorsements, and Taita county government offered to collaborate with us in the future. The Serena hotels, Nakumatt, Eka hotel and the Boma, gave donations for prevention, while ACK, NBC, ICC churches donated and prayed. The impact was that more Kenyans were aware of domestic violence and attitudes towards violence were influenced. Since the walk, and the resulting media attention, there have been more than 500 callers, who have directly contacted RF for domestic violence help and /or discussion over the years. Callers make a direct reference to the walk and some call us after reading an old newspaper about our walk and survivor stories.At the walk-stops venue, we reached 600 people in attendance and 1,000 along the highway and onlookers in towns where we marched to support the two young men, Ian and TJ, who walked as our Ambassadors. There was a total reach of 8 million readers and 3 million listeners. RF expects reduction of victims/perpetrators because of change of attitudes and perceptions, as a result our awareness campaign.Program DescriptionThe De-Feet Domestic Violence documentary film is a comprehensive film on domestic violence of our 2016 domestic violence awareness walk. In this documentary we show what happens when there is a collaborative effort of the judiciary, the police, the health services, our non-profit, individuals, and organizations, come together in the fight against domestic violence; this is the public health approach. The project we are pursuing now is the use of this documentary as a tool of social education to elicit views and discussion on domestic violence from the public. We will target the counties with the highest number of domestic violence cases and child defilement. In Kenya child defilement is interlinked with domestic violence. First, we will set up Town Hall meetings, where we will engage participants from the general public in an interactive plenary session of Q& A. There will be a panel of domestic violence experts, who will answer questions on domestic violence and give information. The expected result is changing attitudes, beliefs and perceptions that foster domestic violence and creating violence-free communities. We will measure short term impact of the participants with pre-test and post-test questionnaires.The main goal of the organization is to stop violence before it happens through prevention, thus reducing first time victimization or perpetration. Since 2015, RF has taken a significant role in the primary prevention of addressing domestic violence in Kenya. We have successfully collaborated with existing intervention organizations in doing our prevention work, and acknowledge that our work is not there to replace intervention services, but to compliment their work. Our strategies are directed at?individuals and communities?to change society by changing behaviors. We seek to scale-up our existing work through documentary shows across Kenya. Second, we will recruit non-violent men in a movement under the auspices of the Rose Foundation, known as Men United against Domestic Violence (MUADV) to be championing the cause of prevention in their communities. The men’s movement can also be a reference point and members can be alert to incidences of domestic violence and child defilement in their communities. The community outreach activities are designed to spread the awareness of domestic violence as the most serious form of violence against women and children. RF also recognizes that in order to break the cycle of violence in generations, engaging men to come on board and talk against domestic violence is a crucial component of the larger strategy; reducing first time victimization or perpetration.Third, our organization has been providing other services such as counselling and referrals to meet the urgent needs of abused women and children on site and off site. Even though this project primarily focuses on social education and community outreach, we cannot ignore the need of victims, who come to our events and need counselling. We will have on-site counselling at our events and make referrals. In the past, during our prevention activities, we have given counselling and referral services for victims, which has helped victims to receive the help that they needed. Objectives:Social Education & OutreachTarget group: Primary-Adults-women/ men,Secondary-childrenCommunity-Based preventionThe Community-Based Prevention Program of the Rose Foundation is pegged on different goals, which include:Comprehensive community-wide interventionsChallenging the social norms and individual beliefs at the root of intimate-partner violencePromotion of equitable gender norms and respect for women, Informing the community of their rights regarding domestic violence Equipping communities to speak out and act to prevent violence,Table 1. National Domestic Violence Documentary Shows & Town Hall MeetingsIntervention NotesOutcomes-Documentary shows; town hall meetings- Discussion and debates on DV with, the overarching goals ofeducating the masses on DV prevention-Emphasize women’s burden in DV& sexual assault, create awareness of intimate partner violence as the most rampant form of violence against women, -Bringing together efforts of RF and Main-K to engage partners in community based prevention.Using the slogan “De-Feet Domestic Violence.”Serve 47 counties -8 regionsFliers, public service announcements, T-shirts Media interviews: Citizen, K24, NTV Nation Media( Daily Nation), KTNThe Standard ( The Nairobian)- Achieve extensive media coverage and national and county government endorsements -Several stakeholders will give donations-Change of attitudes and perceptions of participants-Impact on rates of violence and attitudes towards violence will be influenced -Valued partners of DV in communities-Expected reduction of first time victims or perpetratorsMethodologySocial Education and Outreach:The elimination of domestic violence in Kenya requires advocacy and sustained social education. People learn by repetition. The aim of our social education approach is to achieve change in the belief systems that are rooted in retrogressive cultures, which are the root cause of violence against women and children. In addition, we seek to build capacity of partners and supporters of our work at the grassroots, who in turn will initiate change in their communities to deal with the issue of domestic violence. We are raising awareness at the community level by sharing knowledge and transferring some of the skills needed for prevention. RF will engage men and network with the community-based partners and youth activists to advocate against domestic violence.There are 47 counties each with a regional block of 5 or 6 counties, in eight provinces. RF proposes to show the documentary to the following areas in Kenya: Coast (Region 3), Central (Region 7), Rift Valley (Region 6), Eastern (Region 4), North eastern (Region 8), Western (Region 1), Nyanza (Region 5) and Nairobi (Region 2). What we propose is to start the shows in the worst hit county with high cases. For example in the Western Region, Trans-Nzoia County has the highest number of child defilement cases, followed by Nairobi and Taveta, in the coast region. We will begin in region one and two, targeting twenty towns and twenty two villages. With good results, we will extend the shows to the rest of the country.In addition, RF will build relationships with the Gender-based Secretariats (GBV), found in all 47 counties. The GBV Secretariats were formed by an act of parliament to give technical advice on gender-based violence. In addition; RF has approached several organizations to make up the panel of DV experts. We will prioritize most affected regions: Region 3, Region 1, Region 2, Region 5, Region 6, Region 4, Region 7, and Region 8.Set-upMeetingsOutline shows programContact Experts, GBV secretariats and county governorsOrganize equipment, materials and transportationSecure venueSet up advertisements and launch II. Documentary screening1. Plenary sessions: a group of 50-60 watching the documentary 2. Interactive sessions: focus on Q & A3. Response to victims and survivors4. Recruit community based advocates5. Disseminate domestic violence materials6. Administer pre-test and post test questionnairesIII Program AssessmentPress briefing and public announcementsResults and lessons learned Sharing of best practicesIV. Reports1. Quarterly Reports (donors)2. Annual Reports (auditor & government )Monitoring & EvaluationIt is intended that the number of groups will increase, the programme will be reviewed, and that the pproject will be rolled out to other regions. The panel of experts on domestic violence will facilitate the town hall meetings, co-facilitated by male-female experts. Their expertise and effectiveness will be monitored as we progress.A comprehensive data collection of raw data in chief camps, police stations and hospitals where domestic violence victims reports are most likely found to see if there is a decline in cases. In addition, we will receive ongoing feedback-including social media platforms- from the public concerning our documentary and whether we are making gains in our prevention work.Target group:Primary; Adults: men, women, (Communities)Secondary; ChildrenBudget:$15,000Category:Population Services Program Success:75% of participants will change their perceptions and attitude towards Violence against Women75% of the Kenya population will hear about the domestic violence documentary75% of those who engage in the town hall meetings will act against domestic violence75% of participants will use information to educate others10% of participants will become volunteer advocates5% of participants will receive on site or off site DV counsellingShort-term ImpactSend a strong message that wife-beating will not be toleratedSend a strong message that harsh punishment of children must stopIncrease support in the communityEmpower women Enhance gender equalityLong-term ImpactWomen and children will report increased self-esteem and assertiveness and men will learn how to be non-perpetrators. Children will be protected from violence. RF will have violence prevention partners in the society, who are effective in domestic violence prevention. The prevalence of domestic violence in Kenya will reduce by 50% in 5-10 years time.Partnership: Masculinity Institute of KenyaOne of the four core values is to engage men in violence prevention. Since men perpetrate intimate-partner violence more than women do, then men must be involved in the solution. RF has male ambassadors, whose work is to challenge the silence of non-violent men. Silence fuels violence. There is value of working with men and boys to prevent intimate-partner violence. In order to be effective in reaching men, the Rose Foundation habitually partners with Masculinity Institute of Kenya (Main-Kenya). Main-Kenya is a non-profit organization formed in 2011 that targets men and boys to challenge negative masculinity that contributes to domestic violence, in order to create a safe place for women and girls. Main-Kenya is actively working in 12 counties in Kenya, under the Femnet Kenya regional Men2Men project, and networking with 48 African countries, within Men Alliance for Gender Justice. Main-Kenya also works within the National Council, working on inter-gender dialogues that challenge archaic and retrogressive cultural and traditional practices that contribute to violence against women. For ten years, Main-Kenya has widely partnered with other like-minded civil societies, religious organizations, UNWomen, corporations, and both county and national governments.The founder of Main-Kenya is the key speaker and facilitator, at our annual activity Save the Family Fun Day activity, and has been instrumental in sensitizing men on the need to end domestic violence. In addition, as a counsellor, he has helped us with our domestic violence counselling services. ConclusionThe Rose Foundation continues to make gains in our work of prevention. We are excited about taking our prevention work across the country by screening the documentary and having community-based platforms to discuss VAW & child abuse. Our second strategic plan for the documentary viewing in the second phase is targeting high schools and universities around the country. This second phase is dependent on the success of this first phase of the project. Our greatest challenge right now is funds. As a charitable organization we mobilize communities for social education using donor funds. We are committed to creating healthy families, because it is important to have healthy families, in order to have a healthy nation, with political and socioeconomic equality.Our organization is a small non-profit, dedicated to making a huge impact on society; behaviour change among the populations-retrogressive perceptions and attitudes that uphold domestic violence in our communities. Although we do understand the practice that entrenched donor expectation of overheads to be at 15-25 %, our programmatic expenses in most cases exceed this mark: as we pursue our mission we must spend to create impact (change). In our social education and outreach programs it is erroneous to refer to our administrative and overheads as indirect costs, because these costs are directly tied to our mission. Indeed the first beneficiaries of our documentary screening are those 50-60 participants, building up to 2,100, where we will measure their perceptions and attitudes, but these are not the only beneficiaries of our project-the wider society will also benefit.In order to achieve our strategy, we must engage capabilities and professionalism, to ensure that we achieve program success. Therefore, it will be deceptive of us to adhere to a one-fits-all non-profit standard of overheads ratio to the mission pegged at 15-25%. We will report our finances accurately and are confident that our independent auditor will raise flags if the programmatic expenses look exaggerated. Lowering or under reporting our expenses will kill our work: this stand is upholding our integrity. We are dedicated to the work of prevention of domestic violence in Kenya. We purpose to search for top talent, spend time and energy, take risks and tackle a large scale issue with success.We are appealing to our donors and Global Giving to understand why our organization refers to our expenses as programmatic expenses, because these are direct costs necessary to run our non-profit- this project.Therefore, we are seeking $15,000 from the Global Giving Accelerator fundraiser. Our proposed budget is supplemented by in-kind resources such as free halls donations from churches. In addition we will charge a modest fee of $2 dollars to the participants. However, this fee will be charged on a sliding scale or not at all in economically disadvantaged communities, who are in informal settlements and rural areas. Please support us with in this fundraiser as we begin this exciting chapter of our work: the use of the De-Feet Domestic Violence documentary as a tool of social education as we deal with the domestic violence epidemic in Kenya.We thank you, our donors, for joining us to combat the problem of domestic violence that stands at 45% prevalence in Kenya, and look forward to a mutual rewarding future.Appendices A & B APPENDIX A: PROPOSAL BUDGET Code?QuantityCost per itemTotal AmountDonationsDoc. ScreeningItem and Direct Costs1.01Rent (Town Halls)18 Rentals$100$1,8001.01Rent (Churches)24 Rentals$100$1,200$1,2001.01UtilitiesFixed Cost$100$1001.01Film License (Annual)Fixed Cost$300$3001.01Printing & Postage6 Months$50$3001.01Internet6 Months$50$300Telephone& Communications6 Months$50$3001.01Supplies & Materials6 Months$100$6001.01Event Planner/MCFixed Cost$2,000$600$1,4001.01Equipment (lease)Fixed Cost$400$4001.01Flier500 Pieces$.10$501.01T-shirts (Volunteers)12 Pieces$5$60 TOTAL$6,010Personnel 1.02Professional fee2 Experts$100$1,2001.02Volunteer Service6 Volunteers$10$3601.02TransportFixed Cost$1,000$1,0001.02Accommodation6 Months$200$1,2001.02Meals42 Meetings$20$840 TOTAL$4,600PublicityItem and Direct Costs1.03Advertisement and publicity Fixed Cost$200$2001.03Monitoring & EvaluationFixed Cost$500$5001.03 TOTAL$700$2,6001.031.03SUB- TOTAL11,31020%MiscGRAND TOTAL$13,572.50 Appendix B: Budget Narrative Misc fixed at 20% of budgetBudget Narrative:It is important for donors to note the bulk of cost of implementing a social education and outreach program is administrative in nature. Therefore it is erroneous to look at our budget as one which the administrative cost or overheads are 15-25% of the total budget. Our project cannot meet this fast rule. Ours is a unique program, with a unique set of beneficiaries where that rule does not apply. Our organization is a small non-profit, dedicated to making a huge impact on society; behaviour change among the populations-retrogressive perceptions and attitudes that uphold domestic violence in our communities. Although we do understand the practice that entrenched donor expectation of overheads to be at 15-25 %, our programmatic expenses in most cases exceed this mark: as we pursue our mission we must spend to create impact (change). In our social education and outreach programs it is erroneous to refer to our administrative and overheads as indirect costs, because these costs are directly tied to our mission. Indeed the first beneficiaries of our documentary screening are those 50-60 participants where we will measure their perceptions and attitudes, but these are not the only beneficiaries of our project-the wider society will also benefit.In order to achieve our strategy, we must engage capabilities and professionalism, to ensure that we achieve program success. Therefore, it will be deceptive of us to adhere to a one-fits-all non-profit standard of overheads ratio to the mission pegged at 15-25%. We will report our finances accurately and are confident that our independent auditor will raise flags if the programmatic expenses look exaggerated. Lowering or under reporting our expenses will kill our work: this stand is upholding our integrity. We are dedicated to the work of prevention of domestic violence in Kenya. We purpose to search for top talent, spend time and energy, take risks and tackle a large scale issue with success.Programmatic expenses (Direct costs)Rent: cost is hire of local social halls which can hold a maximum of 60 people, for 20 town hall meetings and 12 church rentals. 12 meeting halls space will be donated from churches we have previously engaged.Professional fee: cost of fuel for experts drawn from the local Gender-based Secretariats, who are willing to give expertise on volunteer basis. RF has successfully engaged such experts before.Accommodation & Meals: costs are for founder, who is a domestic violence expert and a keynote speaker for all meetings, at a cost of $44 per meeting. The accommodation is low cost Airbnb or guesthouse.Advertisement and publicity: a banner advertising the documentary, with no specific date, so that it can be use in the forty two venues (meetings) and in the upscale of regions. ................
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