MINUTES - Pennsylvania Dental Association



Council on Membership

January 15, 2010

Pennsylvania Dental Association Central Office

Harrisburg, PA

|Present |Consultants/Staff/Guests/ Present |

|Dr. Karin Brian (2), Chair |Dr. Nancy Rosenthal, ADA Consultant, via conference call |

|Dr. Kevin Klatte (1), Vice Chair | |

|Dr. Louis Vermillion (3) |Dr. Joseph Kohler, Trustee Liaison |

|Dr. Joshua Greenberg (5) |Dr. Alex McKechnie, Consultant |

|Dr. Arlene Kubit (9), via conference call |Ms. Jessica Forte, Component Relations Manager |

|Absent |Ms. Mary Donlin, Director of Membership |

|Dr. H. Scott Ayle (4) | |

|Dr. Ryan Linn (6) | |

|Dr. Martin Eichner (10) | |

| | |

Districts 7 and 8 positions are currently vacant.

Joint Meeting with the New Dentist Committee (NDC)

In addition to the Council on Membership (COM), the following members of the New Dentist Committee (NDC) attended the joint meeting: Dr. Brian Schwab, Dr. Shabnam Sedaghat, Dr. Phillip Tighe, Dr. Brian Miller, Dr. O. Basil Aboosi, Dr. Gary Davis (Officer Liaison), Dr. Robert Delie (guest) and Ms. Tori Rineer, membership coordinator.

Call to Order

The meeting was called to order at 9:32 a.m. by Dr. Karin Brian.

ADA Student Block Grant Funding

The 2010 ADA approved budget does not include funding for the Student Block Grant Program.

Both the council and committee expressed great displeasure with the removal of the ADA student block grant funding and agreed it is necessary to communicate to the ADA COM the importance of reinstating the funding for 2011(01/10COM/NDCDA1).

Dr. Nancy Rosenthal agreed to report back to the PDA COM the decision of the ADA COM regarding the reinstatement of the student block grant funds (01/10COM/NDCDA2).

2010 PDA Student Outreach Events

Both the COM and NDC reviewed the chart of venues and attendance for the 2007-2009 student outreach events to determine the possible venues for the 2010 student outreach events.

The following venues have been selected by the council and committee to hold the 2010 student outreach events:

| |Location |Venue |

|Spring 2010 |Philadelphia |Cavanaugh’s at Rittenhouse (pending a site visit) |

| | |Triumph Brewing Company (back-up depending on capacity of Cavanaugh’s) |

| |Pittsburgh |Pittsburgh Café (pending a site visit) |

|Fall 2010 |Philadelphia |Phillies baseball game, Citizens Bank Park or Mütter Museum (depending on |

| | |cost) |

| |Pittsburgh |Pirates baseball game, PNC Park, Friday, September 24 |

Bank of America endorsed vendor interest in sponsoring a new dentist program

Ms. Mary Donlin provided background information on the “Starting or Expanding a Practice” Round Table Seminar held in 2006, co-sponsored by Bank of America. The council and committee agreed that based on past experience, the round table discussion format was not effective. The COM and NDC decided instead that a corporate co-sponsorship of PDA student outreach events should be presented to Bank of America as an available opportunity. In exchange for a monetary sponsorship of $5,000 and t-shirts for guests, Bank of America will be able to display a banner and have two representatives in attendance during a student outreach event (01/10COM/NDCDA3).

Retention of new members in the second year of the Graduated Dues Structure

After reviewing the chart below, members of the COM and NDC agreed an important method of retention, especially for new dentists and new members, is to establish a connection at the local level.

| |Year 1 Dues – Complimentary |Year 2 Dues – 75% reduction |

|2007 Grad |90 |76 |

|2008 Grad |84 |74 |

|2009 Grad |99 |TBD |

In addition to sending the quarterly electronic membership roster to District and Local Secretaries, the council and committee directed staff to send the roster to COM and NDC members (01/10COM/NDCDA4).

To increase awareness of the distribution and availability of the quarterly electronic membership roster, Ms. Jessica Forte agreed to send a mass e-mail to district and local society officers (01/10COM/NDCDA5).

Social networking software

Ms. Forte provided a brief demonstration of the new social networking software to council and committee members. Staff reported that deployment of the social networking software to council and committee members is scheduled for the end of January (01/10COM/NDCDA6).

The joint meeting concluded at noon.

Call to order

The meeting was called to order at noon by Dr. Karin Brian.

Approval of the Minutes

The council unanimously adopted the minutes of September 11, 2009.

Election of Chair and Vice Chair

The council unanimously nominated Dr. Brian as chair and Dr. Kevin Klatte as vice-chair for 2010-11.

Timely Dues Payment Incentive

In response to the COM’s resolution for a timely dues payment incentive the Board of Trustees (BOT) approved charging a $100 reactivation fee for members who renew after March 31, beginning in 2011.

One Time Dues Reduction for Non-member Recruitment

The BOT supports the idea of amending the PDA Bylaws to allow the PDA BOT to approve on an as-needed basis, a one-time, limited dues reduction. The one-time dues reduction will be used as a recruitment tool to market membership to a specific target group. This resolution will be forwarded by the BOT to the 2010 PDA House of Delegates.

Dues Invoice Format

Council members suggested additional changes to the invoice that will more clearly list the dues balance and encourage an increased number of members to contribute to Pennsylvania Dental Association Political Action Committee (PADPAC) and the Pennsylvania Dental Foundation (PDF). Council members agreed to review the revised draft during the June 4, 2010 meeting. (1/10COMDA01)

Volunteer Recognition

As requested by the BOT, council members agreed that in addition to existing methods of volunteer recognition PDA will publish a note of appreciation and a roster of volunteers who are completing their term of service in the Pennsylvania Dental Journal and at . (01/10COMDA02)

Sending Transitions to Non-members

Council members agreed that the May/June issue of Transitions will be sent to non-member dentists. Content suggestions for this issue include; an article summarizing and displaying portions from the member value table and a legislative article detailing PDA’s efforts with an issue such as insurance fee capping. Dr. Brian also agreed to draft an article on a relevant topic. To maximize recruitment efforts, staff will arrange for the professional telemarketers to conduct follow-up contact with non-members to review benefits and encourage them to join. (01/10COMDA03)

Council Self-Evaluation and 2010 Goals

Assessment 2009 Goals:

□ Increase membership in PDA by limiting the number of active member non-renews to 75 for 12/31/2009 (SP Member Value, 3). As of December 31, 2009, there were 83 active member non-renews. Council members agreed to continue this goal for 2010.

□ Increase membership in PDA by gaining a total of 175 new and reinstated members by 12/31/2009 (SP Member Value, 3 & 4). As of December 31, 2009, PDA gained a total of 230 new and reinstated members (SP Member Value, 3 & 4). Council members agreed to continue this goal for 2010.

□ Increase membership in PDA by gaining a total of 60 reinstated active members. As of December 31, 2009, PDA gained a total of 49 reinstated active members (SP Member Value, 3). Council members agreed to continue this goal for 2010.

□ Increase the number of new and rejuvenate existing field representatives for the American Dental Association’s MC2 Membership Contact and Connections program (SP Member Value, 3a). Council members agreed to continue this goal for 2010.

□ Increase members’ awareness of the importance of welcoming diverse members into organized dentistry and encourage districts to appoint diverse delegates and alternates to the PDA House of Delegates (SP Member Value, 3g). Council members agreed to continue this goal for 2010.

Council members were enthusiastic that they surpassed the 2009 recruitment goal for new and reinstated members. Recognizing the economic challenges, although the goal wasn’t met, council members were satisfied that the number of active member non-renews was limited to

83. Council members requested staff to investigate the feasibility of holding an MC2 field representative training program during the 2011 PDA Leadership Conference. (01/10COMDA04)

Quarterly Electronic Roster Distribution

Staff informed the council that the quarterly electronic membership rosters and recruitment and retention tips have been positively received by the district and local dental societies. In response to a request from a district, council members agreed to add the member type code to the roster information. Effective March 31, staff was directed to include the member type code field in quarterly electronic membership rosters. (01/10COMDA05)

Future Meeting Dates

The council will meet on the following dates:

• Friday, June 4, 2010

• Friday, September 24, 2010

• Friday, January 14, 2011

All meetings will take place in Harrisburg.

The meeting was adjourned at 2:40 p.m.

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