NEAR PISA, WHERE THE MEDICI

[Pages:207]TRADIZIONE E DESIGN una storia italiana nel segno della qualit?

TRADITION AND DESIGN an Italian story about quality

IL VASARI

THE STORY STARTS IN TUSCANY, NEAR PISA, WHERE THE MEDICI FAMILY SENT VASARI AND BUONTALENTI TO REMODEL THE CITY IN ACCORDANCE WITH THE CRITERIA OF FLORENTINE ARCHITECTURE. LATER, IN THE 700S AND 800S, VILLAGES GREW UP ALONG THE MAJOR THOROUGHFARES, ECONOMIC ACTIVITIES AND THE ARTS FLOURISHED, AND QUALITY HEMP, GLASS, AND LEATHER CRAFTS DEVELOPED AT A SMART PACE. GRAINED LEATHER IS THE ELEMENT THAT LINKS FASEM TO TUSCAN TRADITION - A TRADITION THAT IS SOLIDLY YOKED TO THE PRESENT BY DESIGN AND TECHNOLOGICAL INNOVATION. IN THE FASEM FACTORY, HANDCRAFTING SKILL HAS ALWAYS COEXISTED WITH MODERN CHROME-PLATING SYSTEMS AND THE ASSEMBLY LINES TYPICAL OF A TECHNOLOGY-ORIENTED COMPANY. FULL-GRAIN LEATHER, SYNONYM OF BEAUTY AND DURABILITY, IS THE STRONG POINT OF A COMPANY STRATEGY AIMING AT QUALITY AND DISTINCTION. IN ITS 30 YEARS OF HISTORY, FASEM HAS ENCOURAGED ONGOING COLLABORATION WITH INTERNATIONALLEVEL DESIGNERS, PROPOSING INNOVATIVE COLLECTIONS FOR HOME AND CONTRACT, CAPABLE OF EXPRESSING STRONG BRAND, PROJECT, AND PRODUCT IDENTITIES.

"GENIUS LOCI" EXPRESSION COMING FROM THE LATIN WORLD MEANING THE SPIRIT OF A PLACE OR ENVIRONMENT CONCERNING ABSTRACT ENTITIES AS WELL AS IDENTIFIED PEOPLE.

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