Independent Transportation Surtax Oversight Board

Independent Transportation Surtax Oversight Board

Meeting January 29, 2021

AGENDA

Friday, January 29, 2021 9:30AM

115 South Andrews Avenue, Room 422, Commission Chambers Fort Lauderdale, FL 33301

Presentations

I. Office of Economic and Small Business Development: County Business Enterprise (CBE) Goals Update and Progress Report (Exhibit 1 to January 29, 2021 Oversight Board Meeting Material Presentation)

II. Mobility Advancement Program Branding and Logo Survey Results and Recommendations (Exhibit 2 to January 29, 2021 Oversight Board Meeting Material Presentation)

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O F F I C E O F E C O N O M I C A N D S M A L L B U S I N E S S D EE XVHIEBILT O1 tPo MJanEuaNryT 29, 2021 Oversight Board Presentations

Transportation Surtax Oversight Board Presentation

I. Office of Economic and Small Business Development (OESBD) Accomplishment Highlights and Updates

January 29, 2021

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OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT

I. County Business Enterprise (CBE) Goals Updates

As of January 8, 2021: ? 30 County Projects Reviewed for Goals o Total Estimate: $209,821,271.08 ? 51 Municipal Projects Reviewed for Goals o Total Estimate: $94,649,903.24

? Average CBE Goal (For Eligible Projects): o County: 33% o Municipality: 33% o CBE Attainment on 1 Project with Reported Payments: 64%

? Projected Payments to CBEs (For Eligible Projects) o County: $27,826,997.20 o Municipal: $30,918,985.30

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OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT

County Business Enterprise (CBE) Goals Updates

As of January 8, 2021:

? 51 Municipal Goal Reviews

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Municipality

Coconut Creek Dania Beach

Davie Deerfield Beach Fort Lauderdale Hallandale Beach

Hollywood Miramar North Lauderdale Oakland Park Plantation Pompano Beach Southwest Ranches Tamarac West Park Weston Wilton Manors

Number of Projects Reviewed

1 1 5 1 2 2 5 7 3 5 1 4 3 2 4 3 2

OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT

Economic Impact - Analysis Planned

? Each analysis will contain multiple projected elements of the economic impact of spending and labor output on the economy: o Direct ? impact of activity directly associated with the activity (i.e.: people working directly for the contractors on the projects) o Indirect ? includes impacts created through busines-to-business transactions required to support the activity (i.e.: purchases of supplies, inventory, etc. required to complete the work) o Induced ? impacts created through the household spending of Labor Income, after removal of taxes, savings, and commuter income.

? The impact analysis will project the following for each class of impacts (direct, indirect, induced): o Employment - the number of jobs supported by the activity o Labor Income - the sum of wages, benefits and payroll taxes of employees in the respective classes (direct, indirect, induced) o Value Added ? the increase/difference in the value of final output of the activity and the intermediate costs incurred to produce it o Output ? total value of all inputs plus the value-added

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OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT

Outreach Efforts Planned

Surtax Outreach Events Completed in FY20 o Over 8 Hosted/Partnered Surtax Business Information Sessions o Over 25 Municipal Training Sessions o Over 47 Events where Surtax was Featured

Surtax Information Sessions Planned in FY21 o 4 Surtax Sessions with Municipalities to present proposed projects o 3 Surtax sessions with County Agencies to present proposed projects

Targeted Outreach Plans o Targeted Outreach for CBEs and non-certified small businesses o Virtual Meet and Greet Events for Primes and CBEs based on Municipal/County Projects

Regional Outreach Plans (Counties: Miami, Palm Beach, Monroe) o 2 outreach events for neighboring small business authorities o 2 outreach events for neighboring prime contractors

*This process will repeat Statewide in FY22-FY23, Nationwide in FY23-25.

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OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT

Future Advertising Planned

Local, Region, State

o Local (Broward) ? Started FY20 o Region (Local + Miami-Dade / Palm Beach / Monroe) ? FY21-FY22 o State (Region + Tampa / Orlando/ Jacksonville) ? FY22

? Surtax Advertising Channels o Newspaper - Print / Digital Media o Radio o Trade Magazines o Interviews o Television *National Advertising Planned for FY23-25

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