GADSDEN COUNTY



GADSDEN COUNTY

TOURIST DEVELOPMENT COUNCIL

Monday, February 28, 2011

4:00 pm, Room 101, Edward J. Butler Governmental Complex

Present: Jeff Dupree, Chair, Lake Talquin Lodge at Whip-O-Will

Patricia Vice, West Gadsden Historical Society

Jim Kellum, Kellum Furniture, Havana, Florida

Gene Morgan, BCC Commissioner

Hemant Patel (Via Telephone)

Staff Present: Jeff Price, OMB

Anthony Matheny, Planning and Community Development Director

Sonya Burns, Community Development & TDC Secretary

Muriel Straughn, Deputy Clerk

Members Absent: Diane Watts, Best Western Hotel Owner

Andy Gaye , City of Quincy Commissioner

Jerrod Holton, City of Midway

Lee Garner, City Manager of Chattahoochee

•

• [pic] Call to Order – Chairman Jeff Dupree

• Hemant Patel appeared via telephone

• [pic] Approve Agenda Kellum/Vice 5 - 0

• [pic] Approval of Minutes – January 10, 2011

Kellum/Morgan 5-0 approve

ITEMS OF DISCUSSION

• [pic] Lisa Garcia

Ron Sachs Communications, Inc. News & Reports

Changes offered by Hemant Patel, Jeff Dupree and Jim Kellum

Direction: Find out what boards are available in Gadsden County; Offer more deliverables at Tier I and ?

[pic] Airport Advertising Discussions

Information Centers – Place Gadsden Brand there – Interactive kiosk touch screen computer

LCD at Baggage Claim Area – must be one year contract, but ad can be changed throughout the year.

[pic] Commissioner Morgan’s suggestion -

• Jeff Dubree, TDC Chairman

Invoice Discussion

[pic] Riverway South approved in May of 2010 for $5,000. Invoice received only recently. Must be paid 54900 promotional activities –

Kellum/Morgan motion to give Riverway South as promised and have them - Morgan rescinded second. Motion died for lack of second.

Patel/Morgan to pay the Riverway South invoice of $5,000. 4 – 1 approved. (Kellum)

Chamber of Commerce $5,000 approved in January 2011 – both must come from 54900.

Motion: Table this payment until next meeting Kellum/Morgan 5-0

No longer a quorum present as Hemant Patel had to leave his telecommunication presence.

[pic] Ms. Garcia continued to present possible advertising avenues available

[pic] Launch Plan - Website; Brand, Billboards; Blogs- Need hunting enthusiasts to start blogging

Social Media Platform – Facebook – YouTube, etc. Tweeting - Ron Sachs will do this as part of the Sachs Digital Division

Fund Raisers – will to create, but county needs to decide what they want to do first. Will work to form volunteer group to do this. Must wrap arms around one of those opportunities.

Brand Style Guide.

Family Reunions – would like to promote on website. Need leads to do this from the result point of view.

Gadsden Arts Center/Mary Brogan and other museums

Resource Map – would like to work with ProForma – see what they would charge to design and print it.

Put Style Guide on the agenda for the next meeting.

• [pic] Other TDC Business

• Anthony Matheny, TDC, Administrator

[pic] Jeff Price, Senior Budget Analyst

Staff News & Updates

Budget Update-Monthly Financial Report

$2500 that was budgeted for last year – it most likely went back into fund balance – it did not go away.

Budget needs to be tweaked a bit in coming year. Everything should be put into the proper category according to the strategic plan.

How much did we collect last year? Jeff will look into that and put it in same format as the BCC budget reports. Make revenue trend part of the report.

Do we make effort to communicate the financials to business owners? May be a good idea.

Survey with other TDCs regarding collection of the taxes and accountability of hotels, etc.

Move Jeff Price to the front of the agenda in the future.

[pic]

[pic] TDC Appointments

Jeff Dupree term expired

Patricia Vice – Term expired

Diane Watts left the area and not attended the last three meetings. Manager of Best Western in Midway.

.

Jeff and Anthony to speak with same hotel owner, then go from there in pursuing recommendation must come from this board before going to BCC. Put on next agenda.

Also staff to determine whether BOCC appointment is necessary.

• Adjourn Kellum/Morgan 3 – 0 at 5:30 p.m.

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