The Sunday Times Generation Next 2011 Brand



| |The Sunday Times Generation Next 2011 Brand | |

| |Survey Results | |

| | | |

| |  |Coolest Brand Overall |  |

| |  |  |All Groups (%) |

| |1 |Blackberry | 21.1 |

| |2 |BMW | 16.0 |

| |3 |Coca-Cola | 11.6 |

| | | | |

| |  |Coolest Brand Slogan |  |

| |  |  |All Groups (%) |

| |1 |Ayoba! (MTN) |27.03 |

| |2 |Just Do It (Nike) |19.86 |

| |3 |So Much More (DStv) |15.06 |

| | | | |

| |  |Coolest Corporate Citizen |  |

| |  |  |All Groups (%) |

| |1 |BMW |21.37 |

| |2 |Woolworths |17.43 |

| |3 |Coca-Cola |10.61 |

| | | | |

| |  |Coolest Bank |  |

| |  |  |All Groups (%) |

| |1 |ABSA |51.88 |

| |2 |FNB |47.17 |

| |3 |Standard Bank |42.89 |

| | | | |

| |  |Coolest Cell Phones |  |

| |  |  |All Groups (%) |

| |1 |BlackBerry |64.60 |

| |2 |Nokia |44.50 |

| |3 |Apple iPhone |30.58 |

| | | | |

| |  |Coolest Fashion and Accessory Store |  |

| |  |  |All Groups (%) |

| |1 |Mr Price |21.98 |

| |2 |Edgars |15.44 |

| |3 |Jay Jays |13.46 |

| | | | |

| |  |Coolest Domestic Airline |  |

| |  |  |All Groups (%) | | | |

| |1 |SAA (South African Airways) |71.18 |

| |2 |Mango |41.66 |

| |3 |BA (British Airways) |31.69 |

| |  |Coolest Toothpaste |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Aquafresh |75.04 |

| |2 |Colgate |69.23 |

| |3 |Sensodyne |22.26 |

| | | | |

| |  |Fashion Brand |  |

| |  |  |All Groups (%) |

| |1 |Nike |20.64 |

| |2 |Adidas |20.37 |

| |3 |Guess |14.90 |

| | | | |

| |  |Coolest Hotel Group |  |

| |  |  |All Groups (%) |

| |1 |Protea Hotels |33.60 |

| |2 |Sun International |30.69 |

| |3 |Southern Sun |30.05 |

| | | | |

| |  |Coolest Shopping Mall |  |

| |  |  |All Groups (%) |

| |1 |Gateway Theatre of Shopping |19.20 |

| |2 |Sandton City |18.88 |

| |3 |Canal Walk |15.70 |

| | | | |

| |  |Coolest Job |  |

| |  |  |All Groups (%) |

| |1 |CEO (The Boss) |20.83 |

| |2 |Actor/Actress |12.99 |

| |3 |Own Business (Entrepreneur) |12.44 |

| | | | |

| |  |Coolest Local Sportsman |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Siphiwe Tshabalala |38.35 |

| |2 |Bryan Habana |32.05 |

| |3 |Itumeleng Khune |29.90 |

| | | | |

| |  |Coolest Local Sportswoman |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Natalie du Toit |43.79 |

| |2 |Caster Semenya |33.61 |

| |3 |Roxy Louw |29.88 |

| | | | |

| |  |Coolest Local DJ (Radio and/or Club) |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |DJ Cleo |33.88 |

| |2 |Black Coffee |30.39 |

| |3 |DJ Fresh |26.38 |

| | | | |

| |  |Coolest Local Male TV Star |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Menzi Ngubane |24.39 |

| |2 |Zola |20.39 |

| |3 |Chris Beasley |15.40 |

| | | | |

| |  |Coolest Local Female TV Star |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Bonang Matheba |17.92 |

| |2 |Charlize Theron |17.62 |

| |3 |Sophie Ndaba |15.95 |

| | | | |

| |  |Coolest Local Music Star (Band or Person) |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Liquideep |24.30 |

| |2 |Big Nuz |24.00 |

| |3 |Black Coffee |21.41 |

| | | | |

| |  |Coolest Local Celebrities |  |

| |  |  |All Groups (%) |

| |1 |Big Nuz |27.63 |

| |2 |Trevor Noah |27.00 |

| |3 |DJ Cleo |26.45 |

| | | | |

| |  |Biggest Local Newsmaker |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Julius Malema |28.74 |

| |2 |Jacob Zuma |26.26 |

| |3 |Bheki Cele |17.68 |

| | | | |

| |  |Coolest Local Comedian |(NEW!) |

| |  |  |All Groups (%) |

| |1 |Trevor Noah |52.23 |

| |2 |David Kau |28.43 |

| |3 |Leon Schuster |24.25 |

| | | | |

| |  |Coolest Alternative Fashion Brand |  |

| |  |  |All Groups (%) |

| |1 |Uzzi |20.55 |

| |2 |Aca Joe |12.95 |

| |3 |Jay Jays |12.60 |

| | | | |

| |  |Coolest Telecoms Provider |  |

| |  |  |All Groups (%) |

| |1 |Vodacom |57.68 |

| |2 |MTN |54.96 |

| |3 |Cell C |33.95 |

| | | | |

| |  |Coolest Ultra Luxury Motor Vehicle |(NEW GROUP!) |

| |  |  |All Groups (%) |

| |1 |Lamborghini |37.35 |

| |2 |Ferrari |30.97 |

| |3 |Aston Martin |30.57 |

| | | | |

| |  |Coolest Motor Vehicle |  |

| |  |  |All Groups (%) |

| |1 |BMW |37.47 |

| |2 |Audi |26.18 |

| |3 |Mercedes-Benz |24.21 |

| | | | |

| |  |Coolest Local Holiday Destination |  |

| |  |  |All Groups (%) |

| |1 |Cape Town |46.49 |

| |2 |Durban |30.96 |

| |3 |Johannesburg |13.15 |

| | | | |

| |  |Coolest Local Fun Destination |  |

| |  |  |All Groups (%) |

| |1 |Gold Reef City |37.70 |

| |2 |Sun City |34.92 |

| |3 |uShaka Marine World |28.34 |

| | | | |

| |  |Coolest Petrol Station |  |

| |  |  |All Groups (%) |

| |1 |Engen |44.79 |

| |2 |BP |35.96 |

| |3 |Shell |34.85 |

| | | | |

| |  |Coolest Sports Store |  |

| |  |  |All Groups (%) |

| |1 |Nike |39.80 |

| |2 |Adidas |37.07 |

| |3 |Totalsports |25.19 |

| | | | |

| |  |Coolest Hi-Tech Gadget |  |

| |  |  |All Groups (%) |

| |1 |BlackBerry |33.23 |

| |2 |Laptop |25.99 |

| |3 |Apple iPhone |23.73 |

| | | | |

| |  |Coolest Cell Phone Application |  |

| |  |  |All Groups (%) |

| |1 |BlackBerry Messenger (BBM) |43.14 |

| |2 |MXit |41.76 |

| |3 |Facebook |34.20 |

| | | | |

| |  |Coolest Computer Brand |  |

| |  |  |All Groups (%) |

| |1 |Apple Mac |35.81 |

| |2 |Samsung |34.40 |

| |3 |Sony |25.54 |

| | | | |

| |  |Coolest Weekly Newspaper |  |

| |  |  |All Groups (%) |

| |1 |Sunday Times |55.64 |

| |2 |City Press |36.16 |

| |3 |Sunday Sun |35.12 |

| | | | |

| |  |If you had 1 hour to watch what would you watch? |  |

| |  |  |All Groups (%) |

| |1 |Movies |36.44 |

| |2 |Music |35.53 |

| |3 |Comedy |33.80 |

| | | | |

| |  |Coolest Daily Newspaper |  |

| |  |  |All Groups (%) |

| |1 |Daily Sun |42.46 |

| |2 |The Times |22.75 |

| |3 |The Star |22.07 |

| | | | |

| |  |Coolest TV Channel |  |

| |  |  |All Groups (%) |

| |1 |Trace (DStv 325) |19.90 |

| |2 |Disney Channel (DStv 303) |18.33 |

| |3 |VUZU (DStv 123) |15.83 |

| | | | |

| |  |Coolest TV Programme |  |

| |  |  |All Groups (%) |

| |1 |Generations |19.95 |

| |2 |Dragon Ball Z |19.89 |

| |3 |Gossip Girl |11.77 |

| | | | |

| |  |Coolest TV Music Channel |  |

| |  |  |All Groups (%) |

| |1 |Trace (DStv 325) |54.14 |

| |2 |Channel O (DStv 320) |36.82 |

| |3 |MTV Base (DStv 322) |34.36 |

| | | | |

| |  |Coolest Talk and Magazine Show |  |

| |  |  |All Groups (%) |

| |1 |Top Gear |24.02 |

| |2 |The Oprah Winfrey Show |23.47 |

| |3 |The Tyra Banks Show |19.90 |

| | | | |

| |  |Coolest Cartoon Show |  |

| |  |  |All Groups (%) |

| |1 |Dragon Ball Z |28.21 |

| |2 |Ben 10 |21.69 |

| |3 |Tom & Jerry |20.66 |

| | | | |

| |  |Coolest TV Soap |  |

| |  |  |All Groups (%) |

| |1 |Generations |49.24 |

| |2 |Rhythm City |33.43 |

| |3 |7de Laan |30.38 |

| | | | |

| |  |Coolest Kids TV Block |  |

| |  |  |All Groups (%) |

| |1 |Disney |53.38 |

| |2 |Cartoon Network |44.84 |

| |3 |Nickelodeon |26.43 |

| | | | |

| |  |Coolest Reality TV Show |  |

| |  |  |All Groups (%) |

| |1 |So You Think You Can Dance? |23.44 |

| |2 |SA's Got Talent |22.22 |

| |3 |America's Next Top Model |15.98 |

| | | | |

| |  |Coolest Music Retailer Online or Physical Store |  |

| |  |  |All Groups (%) |

| |1 |Musica |50.99 |

| |2 |Look & Listen |23.94 |

| |3 |Nokia Music Store |23.53 |

| | | | |

| |  |Coolest Radio Station |  |

| |  |  |All Groups (%) |

| |1 |5FM |40.54 |

| |2 |Metro FM |30.04 |

| |3 |YFM |17.60 |

| | | | |

| |  |Coolest Magazine |  |

| |  |  |Males |

| |1 |CAR |39.37 |

| |2 |Speed & Sound |18.04 |

| |3 |FHM |18.03 |

| | | | |

| |  |Coolest Magazine |  |

| |  |  |Females |

| |1 |YOU |19.11 |

| |2 |Seventeen |18.33 |

| |3 |Drum |17.86 |

| | | | |

| |  |Coolest Breakfast Cereal |  |

| |  |  |All Groups (%) |

| |1 |Kellogg's Coco Pops |28.56 |

| |2 |Kellogg's Corn Flakes |28.45 |

| |3 |Nestlé Milo |22.27 |

| | | | |

| |  |Coolest International Celebrity |  |

| |  |  |All Groups (%) |

| |1 |Nicki Minaj |17.00 |

| |2 |Drake |15.11 |

| |3 |Lil Wayne |14.39 |

| | | | |

| |  |Coolest Grocery Store |  |

| |  |  |All Groups (%) |

| |1 |Pick n Pay |49.35 |

| |2 |Woolworths Food |41.38 |

| |3 |Checkers |24.01 |

| | | | |

| |  |Coolest Dairy Drink |  |

| |  |  |All Groups (%) |

| |1 |Yogi Sip |44.64 |

| |2 |UltraMel Custard |27.46 |

| |3 |Nestlé Milo |27.29 |

| | | | |

| |  |Coolest Fast Food Place |  |

| |  |  |All Groups (%) |

| |1 |KFC |34.18 |

| |2 |McDonald's |32.19 |

| |3 |Debonairs |26.09 |

| | | | |

| |  |Coolest Eat Out Place |  |

| |  |  |All Groups (%) |

| |1 |Spur |27.77 |

| |2 |Wimpy |14.45 |

| |3 |Ocean Basket |13.16 |

| | | | |

| |  |Coolest Energy Product |  |

| |  |  |All Groups (%) |

| |1 |Red Bull |35.42 |

| |2 |Bar-One |30.82 |

| |3 |Energade |26.11 |

| | | | |

| |  |Coolest Snack |  |

| |  |  |All Groups (%) |

| |1 |Doritos |52.51 |

| |2 |Simba Chips |35.25 |

| |3 |Lay's |27.39 |

| | | | |

| |  |Coolest Cold Drink |  |

| |  |  |All Groups (%) |

| |1 |Coca-Cola |43.65 |

| |2 |Appletiser |28.22 |

| |3 |Iron Brew |19.08 |

| | | | |

| |  |Coolest University or College |  |

| |  |  |All Groups (%) |

| |1 |University of Cape Town (UCT) |33.59 |

| |2 |University of Johannesburg (UJ) |17.73 |

| |3 |University of the Witwatersrand (Wits) |16.85 |

| | | | |

| |  |Coolest Sweet |  |

| |  |  |All Groups (%) |

| |1 |Jelly Tots |28.12 |

| |2 |Pin Pop |17.61 |

| |3 |Smarties |15.84 |

| | | | |

| |  |Coolest Chocolate |  |

| |  |  |All Groups (%) |

| |1 |Bar-One |23.43 |

| |2 |Aero |19.57 |

| |3 |Cadbury Dairy Milk |15.38 |

| | | | |

| |  |Coolest Coffee Shop |  |

| |  |  |All Groups (%) |

| |1 |Mugg & Bean |40.23 |

| |2 |Wimpy |37.77 |

| |3 |McDonald's McCafé |28.64 |

| | | | |

| |  |Coolest Animated Brand or Entertainment Character |  |

| |  |  |All Groups (%) |

| |1 |SpongeBob Squarepants |31.65 |

| |2 |Ben 10 |26.41 |

| |3 |Batman |17.82 |

| | | | |

| |  |Coolest Yoghurt |  |

| |  |  |All Groups (%) |

| |1 |NutriDay |51.99 |

| |2 |Woolworths Yoghurt |34.63 |

| |3 |Danino |28.15 |

| | | | |

| |  |Coolest Fragrance |  |

| |  |  |Males |

| |1 |Hugo Boss |30.60 |

| |2 |Puma |29.19 |

| |3 |Guess |22.24 |

| | | | |

| |  |Coolest Fragrance |  |

| |  |  |Females |

| |1 |Guess |28.14 |

| |2 |Puma |25.59 |

| |3 |Dolce & Gabbana (D&G) |23.01 |

| | | | |

| |  |Coolest Male Deodorant |  |

| |  |  |All Groups (%) |

| |1 |AXE |32.31 |

| |2 |Playboy |27.65 |

| |3 |Adidas |27.05 |

| | | | |

| |  |Coolest Skincare Product |  |

| |  |  |All Groups (%) |

| |1 |Avon |24.43 |

| |2 |Nivea |22.85 |

| |3 |Lux |16.46 |

| | | | |

| |  |Coolest Female Deodorant |  |

| |  |  |All Groups (%) |

| |1 |Pink Happiness |23.61 |

| |2 |Adidas |22.86 |

| |3 |Playgirl |22.56 |

| | | | |

| |  |Top 5 things you can't live without … |  |

| |  |  |All Groups (%) |

| |1 |Cellphone |46.50 |

| |2 |Family |43.47 |

| |3 |Parents |29.15 |

| | | | |

| |  |Coolest Feminine Hygiene Product |  |

| |  |  |All Groups (%) |

| |1 |Always |56.69 |

| |2 |Kotex |29.37 |

| |3 |Lil-lets |24.84 |

| | | | |

| |  |Coolest Specialist Health and Beauty Store |  |

| |  |  |All Groups (%) |

| |1 |Clicks |44.56 |

| |2 |Edgars |34.58 |

| |3 |Woolworths |34.52 |

| | | | |

| |  |Coolest Make-Up Brand |  |

| |  |  |All Groups (%) |

| |1 |Avon |33.83 |

| |2 |Yardley |21.54 |

| |3 |Revlon |20.76 |

| | | | |

| |  |What social networking sites and websites do you most frequently use? |  |

| |  |  |All Groups (%) |

| |1 |Facebook |61.84 |

| |2 |MXit |46.51 |

| |3 |Google |27.04 |

| | | | |

| |  |Coolest Soap Bar |  |

| |  |  |All Groups (%) |

| |1 |Dettol |42.88 |

| |2 |Protex |32.34 |

| |3 |Lux |28.17 |

| | | | |

| |  |Coolest Hair Care Product |  |

| |  |  |All Groups (%) |

| |1 |Dark & Lovely |31.43 |

| |2 |Sunsilk |17.55 |

| |3 |Soft 'n Free |15.59 |

| | | | |

| |  |Top 5 things you wish for your birthday? |  |

| |  |  |All Groups (%) |

| |1 |R10 000 clothing voucher |40.67 |

| |2 |BlackBerry |35.47 |

| |3 |Laptop |30.54 |

| | | | |

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