The 15 Main Marketing Methods
12 Main Marketing Methods
1. Yellow Letters --Mail to Lists such as Pre-foreclosures, Expired
Listings, Out-of-State Owners, Probates, etc.
2. CraigsList --FREE internet ads at , excellent
source but need to stay on top of it
3. Ant Farm --Everybody should do, you or “bird dog”/“ant”
drive your area to find ugly houses & FSBOs
4. Business Cards --Pass out to everyone you know and everyone you
come in contact with (servers, dry cleaner, etc)
5. Signs --Home-made or purchased, placed clearly visible
by the side of the road usually early Saturday
6. Vehicle Signs --Displayed on your own car or truck, or you can
pay your “bird dogs” to put it on theirs
7. Classified Ads --Use your smaller weekly paper, PennySaver, big
weekend paper, or local real estate magazines
8. Flyers --Much more cost-effective than mail when you
find the right printer, easy to target specific area
9. Customer Referrals --Best method for finding “pre-warmed” prospects,
already have a positive recommendation
10. Outbound Calls --Can do personally or pay assistant, use our
“FSBO Info Script” or “For Rent Info Script”
11. Websites --Many successful investors use their website
constantly, it adds credibility and drives traffic
12. Realtors --Often a good source for ugly houses through MLS
and can also help with finding qualified buyers
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