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Immaculate Cleaning Services

Twenty River Rock Place

North Little Rock, AR 72201

Telephone: (555) 555-5555

Facsimile: (555) 555-5555

immaculatecleaningservices.xyz

John Doe Smith

2323 Maple Drive

Little Rock, AR 72212

Cell: (501) 598-6572

johnsmith@immaculatecleaningservices.xyz

Copy #1

Disclaimer: This is a sample plan only. The numbers and information contained are fictitious and should

not be used as a resource.

Table of Contents

I.

Cover Page

II.

Table of Contents

III.

Executive Summary

1

IV.

Financing Proposal

3

Loan Amount Required

Terms & Utilization

Collateral

Owner¡¯s Equity Contribution

V.

Company Description

Company History & Mission

Overview of Products & Services

Business Location

Legal Structure

VI.

VII.

Industry Analysis

3

3

3

3

3

3

3

3

4

4

Industry Description

Occupational Outlook

Barriers to Entry

SWOT Analysis

4

4

5

5

Products & Services

5

Primary Services

Distribution Channels

Pricing Structure & Strategy

Sources of Competitive Advantage

5

5

6

6

VIII. Market Analysis

6

Service

Customers

Competition

Location

Marketing Strategy

Customer Demand

Forecast for Demand

6

7

7

9

10

12

12

IX.

Management & Organization

Management Responsibilities

Advisory Team

Employee Position Description

X.

Operational Plan

Methods of Service Delivery

Credit Policies

Personnel

Equipment, Technology & Inventory

Legal

Exit Strategy

XI.

Financial Plan & Projections

Start-up Expenses and Capital

Project Cost Summary

Assumptions

Profit and Loss Projection

Cash Flow Projection

Projected Balance Sheet

XII.

12

12

13

13

13

13

14

14

16

16

17

17

17

19

19

Supporting Documents

References with Citations

Management R¨¦sum¨¦

Personal Financial Statement

Copies of Lease and License

Copy of Insurance Quote

2

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III. Executive Summary

Immaculate Cleaning Services is a start-up janitorial services provider servicing the

needs of local churches throughout Central Arkansas. Immaculate Cleaning

Services will strive to provide clients with professional, first-class quality service

and convenient scheduling.

Services will include waste disposal, window cleaning, blind and upholstery

cleaning, carpet and hard surface floor care, restroom sanitation and stocking,

dusting, furniture upkeep, and occasional specialized interior cleaning services.

John Smith, President, is the sole owner. With advice from his CPA and attorney,

Mr. Smith chose to incorporate Immaculate Cleaning Services as an S-Corporation.

He filed for Articles of Incorporation with the Arkansas Secretary of State¡¯s Office

June 1.

Potential target customers include places of worship for any religious denomination

located within Pulaski, Faulkner, Saline, Garland, and Lonoke counties. According

to the Arkansas Business Directory, the two organizations with the largest growth

trend in Arkansas in recent years are churches and restaurants. In 2004, there were

over 400 churches operating in Little Rock alone. Additionally, approximately

500+ churches are located in the surrounding cities/counties of North Little Rock,

Benton, Cabot, Conway, Jacksonville, Hot Springs, Saline County, Faulkner

County, Garland County, Pulaski County, and Lonoke County.

Mr. Smith will manage two full time employees throughout the year. He will hire

additional variable labor employees to assist during the probable busier months.

Mr. Smith will interview, hire/fire employees, monitor performance, perform

payroll duties, practice direct sales, bill clients, purchase equipment & supplies,

observe daily financial information, maintain the website, and assist with cleaning.

Employees are vital components of providing a professional, quality cleaning

service; therefore, Immaculate Cleaning Services will provide adequate pay,

additional employee benefits, and extensive application processes to extract the

highest quality of customer service from all employees.

Setting up a flexible time period for cleaning is crucial to both Immaculate Cleaning

Services and clients. Immaculate Cleaning will service each church once per week

at a time convenient for each client. Clients will have the option of additional

cleanings during especially busy religious time periods.

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