Chapter 9—Product Concepts
The dealer will get a higher gross margin on a private brand. See Exhibit 9.2. PTS: 1 REF: 137 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product. 73. Tyler wants the Coca-Cola Barbie by Mattel for her birthday. This Mattel product contains items with the Coca-Cola trademark, and Barbie is wearing an outfit in Coca-Cola red ... ................
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