LIVESTREAMING - Digiday
LIVESTREAMING
DIGIDAY | WTF is Livestreaming
01
TABLE OF CONTENTS
04 Origins
11 IP Concerns
05 12 Early Social Streaming
Publishers in Live
06 Livestreaming 2.0
09 Livestreaming Goes Mobile
15 Facebook Live 17 Live Events
10 Platform Integration
19 Challenges
20 Viewing Habits 21 Monetization 22 Data 24 Looking Ahead 25 Glossary
DIGIDAY | WTF is Livestreaming
02
If you're one of those people who likes to say that "X" is the future of media then it's time to update your message because the new now is livestreaming.
But what is it and why is it on everyone's lips? (And on their screens? And in their budgets?)
This is the age of digital video. Full stop. Moving images on digital screens are the lingua franca of digital media, the clock may already be striking twelve on this much heralded moment in new media. Video is great, but wither the human connection? The drama? The immediacy? In a world of time-shifted viewing where's the urgency? Enter livestreaming, the natural successor to the video throne. Media brands are spending millions on live programming and live stream broadcasts are racking up millions, and in some cases billions, of views. The truly crazy part? This has all happened before.
DIGIDAY | WTF is Livestreaming
03
ORIGINS
The first generation of livestreaming relied on these desktop webcams to allow users to capture live video and transmit it over the web. The feature would later become standard on almost every web-enabled device, but in the early days a stationary computer was almost certainly required to stream.
The first livestreaming technologies are almost as old as the internet itself, launching in the mid- 1990s, but the first consumer-worthy livestreaming services, the ones that would enable the first livestreaming boom, didn't hit the market until 1999.
DIGIDAY | WTF is Livestreaming
04
EARLY SOCIAL STREAMING
These streamers were generally stationary, broadcasting from bedrooms, dorm rooms, and very occasionally from sets constructed for the purpose. JustinTV?which would later be reborn as Twitch?took the concept mobile for a select few, promoting a crop of "life streamers" who wore often?cumbersome mobile camera apparatuses in order to share every aspect of their daily life.
This first class of livestreaming platforms also included novelty acts like Chatroulette, a social platform that matched two webcam-enabled
individuals at random for an impromptu face-toface conversation. The platform quickly gained a salacious reputation, but it still points to something important about first generation livestreaming. Broadcasting was no longer a one-way street, it was, at least partially, interactive.
Further Reading Amazon's Twitch is a sleeping giant of media
DIGIDAY | WTF is Livestreaming
05
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.