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[Pages:1]2014

MOBILE ELITE

SIGNIFICANT GROWTH

2014

FOR ANDROID IN EUROPE IN 2014

2013

47%

2012

50%

49%

15%

35%

44%

19%

46%

23%

24%

28%

41%

42%

16%

17%

ANDROID

IPHONE

BLACKBERRY

IPAD

ANDROID TABLET

Europe Trend data

STRONG RELATIONSHIP BETWEEN MOBILE AND TV

98%

any action taken on mobile device as a result of watching business content on

TV

NEWS/ BUSINESS TV CONTENT DRIVES MOBILE ACTION

Over 4 in 10 have responded to advertising via their mobile device as a result of seeing TV news/business content.

56% 73%

FOLLOWED UP ON SMARTPHONE OR TABLET AS

A RESULT OF SEEING CONTENT ON TV

WATCH TV AT THE SAME TIME AS USING SMARTPHONE OR TABLET

Global data

USEFUL BUSINESS TOOL

High % use their mobile devices for business.

INFORMATION ON PRODUCTS/SERVICES

/SECTORS

DISCUSSED CONTENT WITH

FRIENDS/ COLLEAGUES

PURCHASED PRODUCTS/SERVICES

/STOCKS/SHARES

79%

60% SHARED CONTENT 76% VIA SOCIAL MEDIA

61%

55%

RESPONDED TO

ADVERTISING

65%

56%

53%

60%

EMEA

55% 57% 25% 42% 46% 32%

ASIA US

Regional data

ESSENTIAL PLATFORMS FOR ACCESSING BUSINESS CONTENT

78%

75%

SMARTPHONE

TABLET

BUSINESS ENGAGEMENT 24/7

6 in 10 access business content over the weekend globally 100

80 60 40

Global data

IN DEPTHARTICLES /ANALYSIS

COMPANY SPECIFIC INFORMATION

NEWS VIDEO CLIPS

BREAKING NEWS VIDEO CLIP

LIVE REPORTS

56% 51%

51% 43% 38%

STOCK PRICES

BREAKING NEWS STORIES

REAL TIME DATA

MARKET OPEN/ CLOSE

NEWS FEED

61% 59% 53% 46% 45%

TABLET

SMARTPHONE

Global data

LINKEDIN OVERTAKES FACEBOOK

FOR FIRST TIME IN EUROPE

4 in 10 are members of all 3 networks

2014 2013 2012

.......................

62%

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66%

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52%

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20

WEEKDAY MORNING

WEEKDAY WEEKDAY LUNCHTIME AFTERNOON

WEEKDAY EVENING

WEEKEND

EMEA

ASIA

US

Regional data

SOCIAL MEDIA SATURATION

% members of a social network

EMEA

ASIA

US

Globally half consider Social networks as a key source for business

information

Europe Trend data

97%

EMEA

100%

ASIA

83%

US

Regional data

METHODOLOGY: 600 ONLINE INTERVIEWS AMONG BUSINESS EXECUTIVES IN EMEA, US AND ASIA VIA CNBC'S VIEWERCONNECT PANEL FIVE WAVES OF EUROPEAN TREND DATA (2010-2014)

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