CNBC Vector copy
[Pages:1]2014
MOBILE ELITE
SIGNIFICANT GROWTH
2014
FOR ANDROID IN EUROPE IN 2014
2013
47%
2012
50%
49%
15%
35%
44%
19%
46%
23%
24%
28%
41%
42%
16%
17%
ANDROID
IPHONE
BLACKBERRY
IPAD
ANDROID TABLET
Europe Trend data
STRONG RELATIONSHIP BETWEEN MOBILE AND TV
98%
any action taken on mobile device as a result of watching business content on
TV
NEWS/ BUSINESS TV CONTENT DRIVES MOBILE ACTION
Over 4 in 10 have responded to advertising via their mobile device as a result of seeing TV news/business content.
56% 73%
FOLLOWED UP ON SMARTPHONE OR TABLET AS
A RESULT OF SEEING CONTENT ON TV
WATCH TV AT THE SAME TIME AS USING SMARTPHONE OR TABLET
Global data
USEFUL BUSINESS TOOL
High % use their mobile devices for business.
INFORMATION ON PRODUCTS/SERVICES
/SECTORS
DISCUSSED CONTENT WITH
FRIENDS/ COLLEAGUES
PURCHASED PRODUCTS/SERVICES
/STOCKS/SHARES
79%
60% SHARED CONTENT 76% VIA SOCIAL MEDIA
61%
55%
RESPONDED TO
ADVERTISING
65%
56%
53%
60%
EMEA
55% 57% 25% 42% 46% 32%
ASIA US
Regional data
ESSENTIAL PLATFORMS FOR ACCESSING BUSINESS CONTENT
78%
75%
SMARTPHONE
TABLET
BUSINESS ENGAGEMENT 24/7
6 in 10 access business content over the weekend globally 100
80 60 40
Global data
IN DEPTHARTICLES /ANALYSIS
COMPANY SPECIFIC INFORMATION
NEWS VIDEO CLIPS
BREAKING NEWS VIDEO CLIP
LIVE REPORTS
56% 51%
51% 43% 38%
STOCK PRICES
BREAKING NEWS STORIES
REAL TIME DATA
MARKET OPEN/ CLOSE
NEWS FEED
61% 59% 53% 46% 45%
TABLET
SMARTPHONE
Global data
LINKEDIN OVERTAKES FACEBOOK
FOR FIRST TIME IN EUROPE
4 in 10 are members of all 3 networks
2014 2013 2012
.......................
62%
.......................
.......................
66%
.......................
.......................
52%
.......................
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20
WEEKDAY MORNING
WEEKDAY WEEKDAY LUNCHTIME AFTERNOON
WEEKDAY EVENING
WEEKEND
EMEA
ASIA
US
Regional data
SOCIAL MEDIA SATURATION
% members of a social network
EMEA
ASIA
US
Globally half consider Social networks as a key source for business
information
Europe Trend data
97%
EMEA
100%
ASIA
83%
US
Regional data
METHODOLOGY: 600 ONLINE INTERVIEWS AMONG BUSINESS EXECUTIVES IN EMEA, US AND ASIA VIA CNBC'S VIEWERCONNECT PANEL FIVE WAVES OF EUROPEAN TREND DATA (2010-2014)
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