Coastal Carolina University



Coastal Carolina UniversityWall College of Business AdministrationClay Brittain Jr. Center for Resort TourismFall 2016Course Syllabus: Introduction to Resort Tourism ManagementHRTM 101-01Course Information: Course Title: Introduction to Resort Tourism Management (HRTM 101)Lecture: Tuesday and Thursday 9:25 AM – 10:40AM; Edwards, Humanities & Fine Arts, (EHFA), room 244Catalog Description: Provides an introduction to various careers in the hospitality and tourism industry in the context of resort destination areas. Through both classroom lectures and off-campus industry site visits students are introduced to internship and career opportunities in hospitality and tourism industry in the context of resort areas. Statement of Prerequisites: NoneCredit awarded: 3 credit hoursInstructor Information:Instructor: Jennifer Calhoun PhD, MBA, CHEOffice Phone: 843-349-6910Office: Wall 301AEmail: jcalhoun@coastal.edu To facilitate email communication with me, please include the following code: HRTM 101 in either the subject or the first line of any emails during the Fall 2016 semester. (The code stops legitimate email messages from being evaluated wrongly as SPAM but does not allow emails that contain a virus or illegal attachment into our network.)Traditional Office Hours: Wednesday 11:00 – 2:00PM or by appointment Teaching Philosophy: I believe that everyone can learn and that students learn best through exploration and discussion. I also believe that an effective teacher is always a student and should be willing to encourage and commend students when they are successful. I think it is important to provide a positive classroom environment to generate and maintain interest so that both students and teacher can learn from each other. In order for students to obtain real world experiences they should be exposed to industry stakeholders and incorporate various pedagogical approaches to teaching and learning utilizing current materials and emerging technology that will stimulate a participative learning environment.Department Mission Statement:With its focus on instructional, research and outreach initiatives, the mission of the E. Craig Wall Sr. College of Business Administration is to educate each of our students to have the qualities and attributes essential to his/her progressive and continuing development throughout careers in private, public, and non-profit organizations in a globally competitive and diverse environment. The syllabus is a tentative plan for the semester. The instructor reserves the right to make necessary alterations to the course and will clearly communicate all changes to students in a timely manner.Course Objectives and Student Learning Outcomes:Course Objectives: Given the importance of the hospitality economy along the Grand Strand, the primary objective of this course is to expose students to the breadth of the hospitality and tourism industry, including Travel, Lodging, Restaurants and Managed Services, Recreation and Amusements, and Events Management. Students will be immersed (both in-person and electronically) in the hospitality industry to illustrate the inter-relatedness of the components within the broader industry.Experiential Student Learning OutcomesStudents will demonstrate the knowledge, skills, and attitudes (KSAs) obtained by their participation in two (2) experiential learning activities hosted by the Myrtle Beach Area Hospitality Association (MBAHA) or other industry stakeholders that are relevant/pertinent to their academic programs and/or career goals.Students will identify multiple career paths available in the hospitality and tourism industry through visiting and participating in two (2) site visits to resorts located in the Myrtle Beach Area of South Carolina. Students will develop and expand their network of personal business contacts by including five (5) hospitality-related business leaders from the Grand Strand Area of South Carolina who will visit and speak to students about the functional responsibilities of various service roles in the hospitality industry.Students will demonstrate a high level of comprehension and skill in connecting theory with practice in analyzing four (4) industry related case studies in multiple segments within the hospitality and tourism industry. Required Textbook:Walker, John, R., (2013). Introduction to Hospitality Management. 4th Edition. Upper Saddle River, NJ Prentice Hall. ISBN-ISBN-13: 9780132814652; and Plus-MyHospitalityLab-with-Pearson-eText-Access-Card-Package. Companion Website (johnwalker )Instructional Activities:This is your Introduction to HRTM course. This class has been designed to provide an active learning experience by using MyHospitality Lab resources, current events, student presentations, and chapter-quizzes. Prior to each class meeting it is expected the student has read the Chapter in Introduction to Hospitality (4th Edition), reviewed the PowerPoint presentation in Moodle, and have your assignments completed. We will spend our class time working together to highlight selected chapter topics. Statement of Community Standards: This course will be taught with the backdrop of the Coastal Carolina University Statement of Community Standards:“Coastal Carolina University is an academic community that expects the highest standards of honesty, integrity and personal responsibility. Members of this community are accountable for their actions and are committed to creating an atmosphere of mutual respect and trust. On my honor, I pledge:That I will take responsibility for my personal behavior; andThat I will actively oppose every instance of academic dishonesty as defined in the Code of Student Conduct.From this day forward, my signature on any University document, including tests, papers and other work submitted for a grade is a confirmation of this honor pledge."The CCU Catalog and Student Handbook will serve as the standard for evaluating student behaviors and actions. Students are encouraged to interact with their fellow classmates. However, this collaboration has its limits as students must submit individual work for grading. Attendance Policy:Students are obligated to attend class regularly. Absences, excused or not, do not absolve a student from the responsibility of completing all assigned work promptly. Absences will be excused for documented cases of (a) illness, (b) official representation of the University, (c) death of a close relative, (d) religious holiday. The instructor will determine whether other absences from class should be excused or unexcused. When able, please inform your instructor in advance of any planned absences. Your success in this class depends on regular and punctual attendance. Every student will be allowed 2 unexcused absence over the course of the semester without penalty. Each additional unexcused absence will result in a decrease of 5 points from your final grade. Please reference your student handbook for University approved absences. In addition, all supporting documentation must be submitted to the professor no more than 3 working days after absence. Assessments and Evaluations:The graded work for this course will consist of the following components:We will have an online quiz in MyHospitality Lab for each chapter covered in the class scheduleWe will have two (2) site visits to local resorts and you are required to complete a report after each visitWe will have one (1) Current Issues/News ReportWe will have three (3) examsWe will have two (2) off-site experimental activities hosted by the MBAHA We will have four (4) hospitality and tourism case studies and class assignments that will expand knowledge covered in chapters. We will have a group project and presentationParticipate in class discussions and attend class regularly to earn attendance pointsGrading Policy and Procedures: The graded work for this course will consist of the following components: we will have 8 graded components to your Introduction to Resort Tourism Management course: (1) Complete 13 chapter quizzes by their assigned dates in MyHospitality Lab, (2) Complete two site visits to local resorts and the required reports after each visit. (3) Complete one Current Issues/News Report, (4) complete two experimental activities hosted by the MBAHA (5) Complete four Case Analyses and class assignments, (4) Complete a Group Term Project and Presentation, (5) Participate in class discussions and attend class regularly to earn the attendance points (6) Complete three (3) exams during the semester; two mid-terms and a final. Exams will be given as scheduled. If a change is necessary you will be notified. The exams will include questions not only from the assigned readings, but also from material covered in class, including guest speaker presentations. Each exam may consist of multiple choice, true or false, short answer and/or essay questions. The final exam is not comprehensive.Twelve 10-point chapter quizzes 120 points First Field Trip Report 15 points Second Field Trip Report 15 points Current Issue/News Article 10 pointsMBAHA Event 1 10 pointsMBAHA Event 2 10 points Group Term Project and Presentation 50 points Three Exams 120 pointsFour Case Study Analyses and Class Assignments 100 pointsParticipation and Attendance 60 pointsTotal = 510 pointsNOTE: The instructor reserves the right to recalibrate the course grade scale and point totals by increasing the number of miscellaneous points to be awarded. There are 510 total points available for your Introduction to Resort Tourism Management course. The following grading scale applies:A (90 – 100%) = 459– 510B+(87.5 – 89.9%) = 446 – 458B (80.0 – 87.4%) = 408– 445C+ (77.5 – 79.9%) = 395 – 407C (70.0 – 77.4%) = 357 – 394D+(67.5 – 69.9%) = 344 – 356D (60.0 – 67.4%) = 306 – 343F (below 60.0%) = 305 and belowNB. The instructor reserves the right to recalibrate the course grade scale and point totals by increasing the number of miscellaneous points to be awarded. This will only occur in the event that class attendance turns out to be very poor and consistently so by the class. In the event this does occur, such changes will be clearly communicated to the class.Chapter Quiz:You are required to complete 12 quizzes online at MyHospitality Lab that will count towards your grade. There is a quiz for each chapter in the course schedule. You may get help to work with the MyHospitality Lab online resources and complete the quiz at: Field Trip Written Reports:To expand students' learning beyond the walls of the classroom, two (2) field trips will be planned to resorts located in the Myrtle Beach Area of South Carolina. Following each field trip, each student will prepare a 2-page report describing what was learned/observed during this experience. The report should be typed, single spaced, grammatically correct, utilize APA formatting and printed in 12 point font, Times New Roman. Dress code for these Field Trips are “BUSINESS.” If you are not dressed appropriately you will not be able to do the tours.Term Project:The purpose of the project is to help you gain insight to assist you in your professional development. This paper is to help answer your questions about the hospitality and tourism industry. Working in teams of two’s and three’s, groups are required to research and present to the class a term project. This term paper and presentation is an opportunity for you to discover career information about an aspect of the hospitality and tourism industry (Moodle for details). Term Project Guidelines:Each group will submit a written Term Paper, a copy of the PowerPoint presentation, including all project requirements.The designated Group Leader will be responsible for submitting the written Term Paper and a copy of the PowerPoint presentation by the due date. No late submissions will be accepted.Each group will give a 10-minute presentation of your project to the class. All group members are required to participate in the final presentation.Each group member will submit an evaluation for each member of their group.Current Issues/News Articles:Identify one (1) news article regarding current hospitality and tourism information from a newspaper/journal/magazine. News articles selected must be from the period January 2016 to present. Internet versions of newspapers are fine, but not opinion pieces or featured articles. Papers submitted must be typed, double spaced, 12 point font, Times New Roman. Papers must include: 1) A brief summary of the article in your own words. 2) Indicate how the subject is important to the industry, and 3) Indicate how the article relates to course content. A copy of the article or link to the online article must be submitted with the paper.Participation:Your participation is critical to the knowledge you and others gain in this class. Part of being able to have good discussions is having everyone present and being prepared for class. Class participation will comprise both individual work done during lecture sessions, as well as attendance. This will amount to 60 points. Case Study Analyses and Class Assignments: These activities will be randomly assigned to lecture sessions and will comprise both individual and group work done during lecture sessions and will amount to 100 points total.Assignments:?Several times during the semester, we will have a variety of class activities and homework assignments. Specific guidelines for these activities will be provided in class and posted on Moodle. You are responsible for these assignments whether or not you are present in class on the day the assignment is given. All assignments submitted must be typed (use Times New Roman 12 point font), double spaced, and one inch margins. Please do not submit anything handwritten. ?All assignments must be completed and handed in at the beginning of class on the specified date to be considered for full credit. If an assignment is late, 20% will be taken off for each day it is late.?Complete all assignments on an individual basis unless otherwise specified as a group assignment. Identical work will result in “0” credit for all involved.MBAHA Experiential Activities All students are required to participate in two (2) activities hosted by the Myrtle Beach Area Hospitality Association that entails volunteering at each venue for a minimum of two hours. The student will then write a one page report on what he/she observed and learned during the events, as well as the importance of each event to customers and hospitality businesses in the Grand Strand area of South Carolina. . Papers submitted after the date and time specified will not be accepted. Examinations:Exams will be given during regularly scheduled class time. Anyone arriving late will not be given additional time to complete the exam.Exams will cover current chapters in the text and any additional readings and materials covered in class. The exams will be multiple choice, true and false, short answer and essay questions. Some exams will have questions involving formulas and calculations of results.No make-up exams will be administered, unless student presents a written excuse from a medical doctor. Make up times will be scheduled with the instructor.Please bring a basic calculator to class for all exams. Cell phones, computers, iPads…etc. will not be allowed to be used for basic calculations.During exams all hats must be removed, books and notes must be stored in a backpack or other container. Access to Instructional Materials:The Moodle site contains support materials for our class, including: MyHospitality Lab resources PowerPoint slides per chapterAdditional reading materials Discussion topics Your Grades Guest Speakers/Site Visits:Throughout the semester we may have guest speakers visit the class to share their knowledge and expertise from the lodging industry or you may be required to visit off-campus businesses. As a sign of respect for our guest speakers, we should dress as nicely as possible to look professional. Dress code is "Business Casual.” Dress as if you are going to an important job interview (no jeans, shorts, flip flops, spaghetti straps, t-shirts etc.). Grading Rubric for Written Assignments:1: Unacceptable2: Marginal3: Proficient4: Advanced1. ContentPaper does notsuccessfully identify a central purpose or content. Analysis vague or not evidentContent and analysisare basic or general. Reader gains few insightsPaper provides firmcontent and support for analysis of a sufficient topic. Reader gains some insightsPaper is creative,insightful and displays an in-depth analysis of the topic. Readergains excellent insight2. Organization anddevelopmentConfusingorganization and/or development.Missing introduction, organizationalstructure and conclusionSome organizationevident, but inconsistent use of introduction, organizational structure and conclusionConnects ideas withindocument from introduction to conclusion; points are logically developed and flow from one idea to the nextOrganization ofdocument skillfully designed. Contributes to full development of topic3. Use ofappropriate vocabulary/ terminology of the HM industryUnfocused or absentuse of appropriate vocabulary/ terminologyInconsistent use ofproper language and vocabulary to target audienceAccurate use ofvocabulary/terminology appropriatefor the HM industry or target audiencePersuasive andcredible use of language/ vocabulary for the HM industry or target audience4. Use of grammar,sentence structure and spelling. Correct APA style Multiple errors ingrammar, sentence structure or spellingOccasional errors ingrammar, sentence structure or spellingUses correct grammar,sentence structure and spelling throughout documentExceptional writtenlanguage to enhance readabilityClassroom Courtesy:Please arrive on time and remain in the class for the duration. Leaving early is distracting to your peers. Please make sure that your cell phone is turned off or placed on silent. If you choose to use a computer, iPad, tablet…etc. to take notes, please make sure the volume has been muted.Policies and Procedures:Instructor’s Expectations for Students – Students will commit to the timely completion of all work assignments. Students will act professionally in all interaction with their student peers and instructors. Students will abide by the Coastal Carolina University Statement of Community Expectations presented above.What Students Can Expect From the Instructor – Instructor will commit to the timely response to all student inquiries. Instructor will commit to facilitate student learning of the subject matter. Instructor will abide by the Coastal Carolina University Statement of Community Standards presented munication Policy – In-person meetings and email (jcalhoun@coastal.edu) will be the primary communication tools supporting the delivery of this course. Instructor will attempt to respond to all inquires (barring unforeseen circumstances) within 24 hours Monday thru Friday. For weekend inquires, the instructor will respond to all inquires by the end of the next working day. Technical support will be provided by the Student Computing Services.Technology Requirements – Students must have reliable high-speed internet connections to complete the work assignments and quizzes when required.Technical Support from Student Computing Services – The following assistance is offered:Check the website for hours, locations and other services (). Student Computing Services Main Phone: 843.349.2220A list of on-campus Help Desks and the Help Request Form can be found at this link: ().Learning Support – The following assistance is offered:Kimbel Library Website () University Academic Center services (website: )Learning Assistance CenterStatement for Students Who Require Accommodations - Any student affected by the Americans with Disabilities Act (ADA) is asked to consult the Office of Disability Services. Based on their recommendations, appropriate efforts will be made to maximize the opportunity of performance for all students.Participation – Effective teaching is a joint responsibility of the student and instructor. It is imperative that each student assumes an active role in this class. Your active role will be demonstrated by (a) attending class on time and being well-prepared, and (b) participating in our discussions of course material.Make-up Work Policy – Our deadlines have been established. We will deviate from the plan only under extreme circumstances.Late Assignments – Punctuality is a skill or ability demanded by employer’s fast-paced marketplace. We seek to develop this commitment to on-time performance here at Coastal Carolina University. Students enrolled in HRTM 101 must accept this commitment to on-time performance of all assigned materials. Your future employer will expect that you arrive with good work habits. We want to help you establish good work patterns now.Academic Honesty/Integrity – Any inappropriate behaviors will be dealt with using Coastal Carolina University’s published policies. Code of Conduct with Etiquette – Students are expected to present themselves as professionals in all communications. The quality of your future career depends on the degree of professionalism that you exhibit. It is expected that students conduct themselves in a mature and professional manner in each class session. Professionalism includes timely attendance and active participation in classes, timely and thorough completion of assignments, the manner in which you act, courtesy towards classmates and guest speakers. Respecting others and their opinions, whether you agree or disagree, is very important. It is expected that each class member will be on time for class to allow students to have an uninterrupted environment.Granting Incompletes – Students experiencing extraordinary circumstances will be granted the opportunity for an incomplete in accordance with Coastal Carolina University’s published policies. Tentative Daily Schedule Fall 2016: DateTopic of DiscussionRequired Reading AUG 23 (TUE)Overview of Course, IntroductionsCourse SyllabusAUG 25 (TH)Introducing Hospitality – The Focus on Service Chapter 1AUG 31 (TUE)Introducing Hospitality – The Focus on ServiceChapter 1 (Quiz MyHospitality Lab by 11:00pm) SEPT 6 (TH)TourismChapter 9SEPT 8 (TUE)TourismChapter 9 (Quiz MyHospitality Lab by 11:00pm)*SEPT 13 (TH)The Hotel Business (FIRST FIELD TRIP) Chapter 2SEPT 15 (TUE) The Hotel Business Chapter 2 (Quiz MyHospitality Lab by 11:00pm)SEPT 20 (TH)Rooms Division Operation (MBAHA - Activity 1) Chapter 3SEPT 22 TUE Rooms Division Operation (First Field Trip Report Due) Chapter 3 (Quiz MyHospitality Lab by 11:00pm)*SEPT 25 (MBAHA - Activity 2 )SEPT 27 TH)Exam 1 Chapters 1,9, 2, and 3 SEPT 29 (TUE)Food & Beverage OperationsChapter 4OCT 4 (TH)Food & Beverage Operations(SECOND FIELD TRIP) Chapter 4 (Quiz MyHospitality Lab by 11:00pm)*OCT 6 (TUE)The Restaurant BusinessChapter 6OCT 11 (TH)The Restaurant Business(Second Field Trip Report Due)Chapter 6 (Quiz MyHospitality Lab by 11:00pm) *OCT 13 (TUE)Restaurant OperationsChapter 7OCT 1 8 (TH)Restaurant OperationsChapter 7 (Quiz MyHospitality Lab by 11:00pm) *OCT 20 (TUE)Control of Hospitality Operations (Current Issue/News Article Due)Chapter 18OCT 25 (TH)Control of Hospitality Operations Chapter 18 (Quiz MyHospitality Lab by 11:00pm)OCT 27 (TUE)EXAM 2 Chapters 4, 6, 7 and 18 and supplemental information from guest speakers NOV 1 (TH)Managed ServicesChapter 8NOV 3 (TUE)Managed ServicesChapter 8 (Quiz MyHospitality Lab by 11:00pm)*NOV 10 (TH)Recreation, Attractions and Clubs Chapter 10NOV 15 (TUE)Recreation, Attractions and ClubsChapter 10 (Quiz MyHospitality Lab by 11:00pm) *NOV 17 (TH)Meetings, Conventions & Expositions Chapter 12(Quiz MyHospitality Lab by 11:00pm) *NOV 29 (TUE)Special EventsChapter 13 (Quiz MyHospitality Lab by 11:00pm) *DEC 1 (TH)Group Presentation DEC 5 (TUE) Group Presentation & Review for Final ExamDEC 6 (TH) No Class Study Day Dec 9-15Final Examination 11:00-1:00pmChapters 8, 10, 12 , and 13 and supplemental information from speakers *Guest Speaker from industry visiting the class ................
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