Understanding Cognitive Dissonance in Smoking Behaviour: A ...

Cognitive dissonance theory has been known to play out in several ways. Leon Festinger was the first psychologist to study cognitive dissonance around the 1950s, and his works, such as books and experiments, helped to shed light on the ways in which humans act to decrease cognitive dissonance. But even before Festinger was the Greek Fabulist Aesop. ................
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