Sports Franchise Owners Project
Sports Franchise Owners Project
Formal Objective: This project will serve as a comprehensive formal assessment for many types of writing, math skills.
Types of Writing Involved: persuasive, informational, functional, formal reporting, expressive, letters, and narrative.
Types of Math Involved: Adding, subtracting, division, add/subtract decimals, measurements, scale, and multiplication.
Types of History Involved: Researching sports stadiums and how they’ve positively affected an areas economic growth. Structure of local government, such as city councils.
Types of Reading Involved: Informational, functional, and various expository text.
Types of Art Involved: Design, sketch, graphic, culinary arts.
General Project Objective: You will be starting a professional sports franchise from scratch. Meaning, your job is to develop an expansion team that will participate in one of five leagues: Major League Baseball (MLB), the National Football League (NFL), the National Basketball Association (NBA), the National Hockey League (NHL), or International Soccer (FIFA). You will control all aspects of the franchise; including its location, finances, advertising, players, hiring of staff, maintaining a balanced budget, ordering merchandise, ordering concessions, chartering aircraft to and from games, stadium structure and construction, and other aspects.
*You will have ample class time to complete each component of the project; the following page provides a checklist of each component. Do NOT fall behind.
Sports Ownership Project Checklist
1. Group of 2 to 3 owners:_____
2. Owners portfolio with names on it: ______
3. Team budget worksheet: ______
4. Book of thirty (30) checks: _______
5. Proposed team name, sport and possible location (formal proposal letter):_____
6. Approval Letter to join league from commissioner. ______
7. Written proposal to candidate city (benefits/persuasive essay):______
8. Business License from city representative: ______
9. Team name, logo, and uniform illustration:______
10. Informational write up for name and logo:_____
11. Approval form for team name and logo: _____
12. Initial Merchandise Order Form: _____
13. Initial Concession Order Form: _____
14. All merchandise sales reports: ______
15. All concession sales reports: _______
16. Game schedule: ______
17. Informational report (Press Conference) for public: _______
18. Initial marketing campaign billboards:_______
19. Promotional advertisement or video: ______
20. Employment Applications: _______
21. Hire staff/salary structure: _______
22. Research outline on benefits of a stadium: ______
23. Formal report (informative speech) giving benefits of stadium: ______
24. Stadium location proposal: ______
25. Stadium cost: ______
26. Team Nachos (to be made in school): ______
27. Stadium sketch/design: to scale: ______
28. Stadium model: to scale: ______
24. Present stadium model to public: ______
General Descriptions of Components
Group of three or four
I don’t think we need to explain this, well, I hope not. (
Owners portfolio with names
Each group will receive a folder/binder to keep all of your materials in. You need to put your names, and eventually your team names on it. All components of this project will be kept in this folder, even after completion. This folder will NOT go home with you for any reason. So, don’t fall behind PLEASE!
Team Budget Worksheet
Each group of owners will receive 1.6 billion dollars cash to start with. However, through marketing, merchandise sales, and television/radio contracts there will be ways to make additional money. You will maintain a series of budget worksheets that document each expenditure (money spent), or gained (money made). Each team will be expected to balance their budget after an expenditure or gain. You CANNOT at any point have a negative balance in your total account. If this occurs, your grade will be lowered. So, spend wisely. *Your first expenses will be your initial franchise fee to the league, and your location costs to your destination city. These fees will be determined depending on the league you are in, and the city you wish to locate.
Proposed team name, sport and possible location
You are required to complete a proposal letter to the commissioner of the sport you will be participating in, asking for permission to join the league, your possible team name, and desire to persuade the potential location city to allow your franchise to operate; below are the general guidelines, a more formal outline will be provided. *The city you wish to locate must have a population of 2000,000 or greater.
• Formal business letter/proposal
• At least three paragraphs in length.
• Must ask permission to join league, use team name, and lobby city you wish to locate your team.
Written proposal to possible host city
For this portion, you will be composing a five (5) paragraph persuasive essay to both the general public and official representatives of the city you wish to locate your franchise. The purpose of this essay is simple; you need to convince them to allow you to locate to their city. A more formal outline for this is attached in this packet. If you convince the public and city representatives, you will receive an approval letter and business license from the city; allowing you to begin operations in their city. This approval letter and business letter must be placed in your folder at all times. If audited, you can be forced to cease operations if you have neither. This will affect your grade.
Approval form from host city
Once you have convinced your host city to allow you to begin operations, you will receive this form back with the approval.
Team name, logo, and uniform illustration
On this illustration you will simply write your team name, draw your logo in color, and illustrate your uniforms.
*Remember, an interesting logo and jersey is marketable and sells merchandise, making you more money.
Informational write-up for team name/logo
This will be a 1-2 paragraph informative report that details the reasoning behind your choice of name, logo, and uniform. Things to include may be the significance in the name and its relevance to your city, and your reasoning behind your logo and uniforms. In other words, why do you think it will sell?
Approval for team name, logo, and uniform
After reading your informative report, the league will either approve or deny your team name, logo, or illustration.
Informational Report for the Public
This is a three (3) paragraph informative report introducing your team to the general public. This is not an advertisement, rather an official announcement of your existence. In this report you want to introduce your team, your goals, why you chose this city, etc. A more detailed outline will be provided during the project.
Marketing campaign outline
This will be a general outline of your marketing strategy. You want to come up with two slogans for your team. You will also identify such aspects as: your target audience, type of marketing style, propaganda use, etc. A more detailed outline of this aspect will be provided.
Promotional advertisement or video
This is where you will actually create a radio commercial with an illustration, a video commercial, an advertisement for a newspaper/magazine, or all that market your team. This will also help you earn money in the future. I will explain. In addition, a more detailed outline will follow.
Job Applications
You will be creating two job applications: one for executive positions, and one for support staff positions. Executive positions are people who help run the team on a daily basis: general managers, marketing directors, other office staff, etc. Support staff positions are those who assist on game days: concession workers, maintenance staff, ushers, parking attendants, security guards, etc. Both applications should be thorough. Meaning, you really need to think about what is important to you when hiring staff. A more formal outline will be provided when the time comes.
*You will receive applicants/resumes and pick people to interview for certain positions.
Hire staff/salary structure
You will be expected to hire a certain amount of staff, both executive and support. You will also be required to provide a salary structure for each position, meaning how much are you wiling to pay for certain jobs? You need to be careful, if you underpay you will get few to no applicants, or poor workers. If you overpay, you can go broke. A more formal outline will be provided when the time comes.
Merchandise to sell/Merchandise Order Forms
You must come up with at least five (5) merchandise items to sell, but you can have as many as you wish; for example, jerseys, hats, posters, etc. You must also price these items making them reasonable for the public to purchase. You will earn money selling these items. A more formal outline will be provided when the time comes. Each group will receive a detailed list of items at cost, to order. In addition, each group will fill out a bi-weekly merchandise order form, for continued merchandise.
Concession Sales/Order Forms
In addition to merchandise, selling concessions at your games is a great way to make revenue. Each franchise will be required to order concessions to sell at their games. Your team will receive weekly concession sales reports detailing which items sold and how much revenue was made. *Each week you will be expected to fill out a new concession order form to restock your concession stands.
Game Schedule
The league will provide you with a game schedule so you will know when to anticipate your merchandise and concession sales reports, and re-order merchandise.
Informational Report/Press Release to Public
Each team will be expected to host a “press conference” to introduce your team to the public. This press conference must be 5-9 minutes in length and requires you to introduce your team, logo, goals, etc. to the public. This is the FIRST real impression the public will have for your franchise.
Research outline highlighting the benefits of a stadium
This is the first step in getting your stadium built. You will highlight for city officials and taxpayers on the benefits of putting in a stadium for you to play. For example, how much revenue will it generate? Will it bring more business and tourism to the city, etc.?
Formal report (informative speech) giving benefits of stadium
You will give a speech to city officials and the public highlighting your research. The better job you do, the more tax money you will generate funding the building of your stadium. The more money you receive, the less out of pocket expense you will have for building your stadium, meaning helping your bottom line. You must project accurately the cost of building the stadium, exact dollar amount you are asking for (everyone must ask for at least 20% of cost for construction), and projections for how much revenue the stadium will bring to the city.
Stadium location proposal
This is a brief proposal highlighting your proposed location for your stadium. Downtown, suburbs, etc.
Stadium Cost
Simple breakdown of the total cost for building your stadium.
Stadium sketch/design
You will sketch out your stadium design to scale; this will be labeled with all necessary details. You will be given graphing paper to create your sketch.
Stadium model to scale
You will design your stadium model to scale. A more formal outline will be provided when the time comes.
Present stadium model to public
Present your stadium and final balance sheet to the public.
Printable Materials for Teachers
*The following pages are printable pages for most components of the project. You may use these as templates, print them, or create your own to meet your student’s needs.
It is recommended that you print all of the materials at once, then put them in a binder and make copies as needed.
Team Budget Worksheet
Team Name: ______________________
Balance Deposit Expense Check # New Balance
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|Franchise Name:____________________ Date: ________________ Check # 1 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 2 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 3 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 4 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 5 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 6 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 7 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 8 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 9 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 10 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 11 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 12 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 13 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 14 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 15 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 16 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 17 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 18 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 19 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 20 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 21 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 22 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 23 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 24 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 25 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 26 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 27 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 28 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 29 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
|Franchise Name:____________________ Date: ________________ Check # 30 |
|Street Address: _____________________ |
|City, State, zip: _____________________ |
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|Bank of Trust |
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|Pay to the order of: _______________________________________________ |
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|___________________________________________________________________ **$____________ |
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|For: _________________________________ ___________________________________ |
Proposed Team Name, Sport and Possible Location
Objective: You will compose a three (3)-paragraph proposal letter to the commissioner of the sport you will be participating in. The purpose of this letter is to persuade city officials (not the public) to allow your team to operate in their city. This letter needs to be to the point, but also convincing. Below you will find the general outline:
*When finished you must put the letter in your folder.
General Outline:
Your Names (First and Last)
Street Address
City, State, Zip
Dear Commissioner (Name):
Paragraph 1: Introduce yourselves and your team to the commissioner.
Paragraph 2: Talk about why you want to operate in their league; what is special about it? How will you persuade your potential city to host your team?
Paragraph 3: Why is it beneficial for the commissioner to have your team in their league? What will you do to make the league better?
Sincerely,
(2 spaces for signatures)
Your names
[pic]
Official Letter from Major League Baseball
Dear Franchise Owner,
I have read your proposal for admission into our league; based on the information you have provided, I have decided to APPROVE your proposal. You may now begin lobbying your city of proposed operations. Good luck to you and welcome to our league.
At this point, your first franchise fee payment of $350,000 is due. Please remit payment immediately.
Sincerely,
Commissioner-Major League Baseball
Cities with a Population over 200,000 and Initial Franchise Start up Costs.
City State Population Franchise Cost
|New York |NY |8,363,710 |650,000,000 |
|Los Angeles |CA |3,833,995 |550,000,000 |
|Chicago |IL |2,853,114 |550,000,000 |
|Houston |TX |2,242,193 |485,000,000 |
|Phoenix |AZ |1,567,924 |475,000,000 |
|Philadelphia |PA |1,540,351 |500,000,000 |
|San Antonio |TX |1,351,305 |399,000,000 |
|Dallas |TX |1,279,910 |500,000,000 |
|San Diego |CA |1,279,329 |500,000,000 |
|San Jose |CA |948279 |300,000,000 |
|Detroit |MI |912,062 |410,000,000 |
|San Francisco |CA |808,976 |480,000,000 |
|Jacksonville |FL |807,815 |440,000,000 |
|Indianapolis |IN |798,382 |440,000,000 |
|Austin |TX |757,688 |300,000,000 |
|Columbus |OH |754,885 |350,000,000 |
|Fort Worth |TX |703,073 |480,000,000 |
|Charlotte |NC |687,456 |400,000,000 |
|Memphis |TN |669,651 |400,000,000 |
|Baltimore |MD |636,919 |400,000,000 |
|Boston |MA |620,535 |500,000,000 |
|El Paso |TX |613,190 |300,000,000 |
|Milwaukee |WI |604,477 |385,000,000 |
|Denver |CO |598,707 |480,000,000 |
|Seattle |WA |598,541 |400,000,000 |
|Nashville |TN |596,462 |400,000,000 |
|Washington |DC |591,833 |500,000,000 |
|Las Vegas |NV |558,383 |450,000,000 |
|Portland |OR |557,706 |400,000,000 |
|Louisville |KY |557,224 |400,000,000 |
|Oklahoma City |OK |551,789 |385,000,000 |
|Tucson |AZ |541,811 |290,000,000 |
|Atlanta |GA |537,958 |500,000,000 |
|Albuquerque |NM |521,999 |380,000,000 |
|Fresno |CA |476,050 |300,000,000 |
|Sacramento |CA |463,794 |400,000,000 |
|Long Beach |CA |463,789 |290,000,000 |
|Mesa |AZ |463,789 |280,000,000 |
|Kansas City |MO |451,572 |400,000,000 |
|Omaha |NE |438,646 |300,000,000 |
|Cleveland |OH |433,746 |400,000,000 |
|Virginia Beach |VA |413,201 |400,000,000 |
|Miami |FL |404,155 |500,000,000 |
|Oakland |CA |392,552 |400,000,000 |
|Raleigh |NC |392,552 |300,000,000 |
|Tulsa |OK |385,635 |290,000,000 |
|Minneapolis |MN |382,605 |400,000,000 |
|Colorado Springs |CO |380,307 |350,000,000 |
|Honolulu |HI |374,676 |400,000,000 |
|Arlington |VA |374,417 |450,000,000 |
|Wichita |KS |366,046 |200,000,000 |
|St. Louis |MO |354,361 |400,000,000 |
|Tampa |FL |340,882 |450,000,000 |
|Santa Ana |CA |339,130 |220,000,000 |
|Anaheim |CA |335,288 |490,000,000 |
|Cincinnati |OH |333,336 |400,000,000 |
|Bakersfield |CA |321,078 |250,000,000 |
|Aurora |CO |319,057 |220,000,000 |
|New Orleans |LA |311,853 |400,000,000 |
|Pittsburgh |PA |310,037 |400,000,000 |
|Riverside |CA |295,357 |290,000,000 |
|Toledo |OH |293,201 |235,000,000 |
|Stockton |CA |287,037 |290,000,000 |
|Corpus Christi |TX |286,462 |200,000,000 |
|Lexington |KY |282,114 |300,000,000 |
|St. Paul |MN |279,590 |400,000,000 |
|Anchorage |AK |279,243 |400,000,000 |
|Newark |NJ |278,980 |480,000,000 |
|Buffalo |NY |270,919 |400,000,000 |
|Plano |TX |267,480 |200,000,000 |
|Henderson |NV |252,064 |250,000,000 |
|Lincoln |NE |251,624 |200,000,000 |
|Fort Wayne |IN |251,591 |200,000,000 |
|Glendale |AZ |251,522 |300,000,000 |
|Greensboro |NC |250,642 |250,000,000 |
|Chandler |AZ |247,140 |300,000,000 |
|St. Petersburg |FL |245,314 |300,000,000 |
|Jersey City |NJ |241,114 |250,000,000 |
|Scottsdale |AZ |235,371 |350,000,000 |
|Norfolk |VA |234,220 |300,000,000 |
|Madison |WI |231,916 |350,000,000 |
|Orlando |FL |230,519 |400,000,000 |
|Birmingham |AL |228,798 |300,000,000 |
|Baton Rouge |LA |223,689 |300,000,000 |
|Durham |NC |223,284 |300,000,000 |
|Laredo |TX |221,659 |250,000,000 |
|Lubbock |TX |220,483 |200,000,000 |
|Chesapeake |VA |220,111 |300,000,000 |
|Chula Vista |CA |219,318 |300,000,000 |
|Garland |TX |218,577 |200,000,000 |
|Winston-Salem |NC |217,600 |300,000,000 |
|North Las Vegas |NV |217,253 |320,000,000 |
|Reno |NV |217,016 |270,000,000 |
|Gilbert |AZ |216,449 |300,000,000 |
|Hialeah |FL |210,542 |200,000,000 |
|Arlington |VA |209,969 |300,000,000 |
|Akron |OH |207,510 |300,000,000 |
|Irvine |CA |207,500 |200,000,000 |
|Rochester |NY |206,886 |200,000,000 |
|Boise |ID |205,314 |350,000,000 |
|Modesto |CA |202,967 |300,000,000 |
|Fremont |CA |202,867 |220,000,000 |
|Montgomery |AL |202,319 |230,000,000 |
|Spokane |WA |202,319 |280,000,000 |
|Richmond |VA |202,002 |300,000,000 |
|Yonkers |NY |201,588 |280,000,000 |
|Irving |TX |201,358 |200,000,000 |
Team Logo and Illustration/Informational Write-up
Objective: You need to design your team logo. This logo is IMPORTANT! Remember, your logo is the first impression most people will have about your team. In addition, a solid logo can help you market your team through merchandise sales. Your logo must be school appropriate, but be innovative! *Remember, a bad logo could mean millions of dollars lost!
Directions: Each franchise will receive a piece of sketch paper; this will be the paper that you are to officially submit your logo to the league office for approval.
In addition, you must compose a 1-2 paragraph informative write-up (on a separate sheet of paper) explaining why you feel your logo best represents your franchise. Things to include may be the significance in the name and its relevance to your city, and your reasoning behind your logo and uniforms. In other words, why do you think it will sell? This must be attached to your logo sketch when submitted to the league office. Once approved, the league office will stamp your logo with the leagues seal, which will copyright it. Once returned, put your logo sketch and write-up in your portfolio.
Awesome Sports Supply House [pic]
Merchandise Order Form
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Total Amount Due: ____________ *Any item ordered of 500 or more will receive a $.025 per unit discount!
*Please make checks payable to “Awesome Supply House”
Weekly Merchandise sales report for the _____________
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Merchandise Inventory
*Keep Track of the Merchandise you’ve sold after receiving your sales report.
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Concession Supply House
Concession Order Form
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Total Amount Due: $____________
*Please make checks payable to the “Concession Supply House”
Weekly Concession sales report for the _____________
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List of Concession Items with Per Unit Cost
Beverages-Pepsi
1. Pepsi Cola-Regular-Fountain Box-$19.00 each, serves 100- 20 oz. cups.
2. Pepsi Cola-Diet-Fountain Box-$19.00 each, serves 100- 20 oz. cups.
3. Pepsi Cola-Mountain Dew Fountain Box-$19.00 each, serves 100- 20 oz. cups.
4. Pepsi Cola-Mug Root Beer Fountain Box-$17.00 each, serves 100- 20 oz. cups.
5. Pepsi Cola-Mug Diet Root Beer Fountain Box-$16.00 each, serves 100- 20 oz. cups.
6. Pepsi Cola-Sierra Mist Fountain Box-$19.00 each, serves 100- 20 oz. cups.
7. Pepsi Cola-Sierra Mist Diet Fountain Box-&19.00 each, serves 100- 20 oz. cups
8. Pepsi Cola-Aquafina 20 oz. Water Bottles-Case of 30-$7.00 each
9. Pepsi Cola-Gatorade 20 oz. Bottles-Case of 30-$8.00 each
10. Pepsi Cola-Lipton Tea Beverages (assorted flavors)-Case of 30-$9.00 each
Beverages-Coca-Cola
1. Coca-Cola-Regular-Fountain Box-$21.00 each, serves 100- 20 oz. cups.
2. Coca-Cola-Diet-Fountain Box-$21.00 each, serves 100- 20 oz. cups.
3. Coca-Cola-Sprite-Fountain Box-$21.00 each, serves 100- 20 oz. Cups.
4. Coca-Cola-A&W Root Beer-Fountain Box-$19.00 each, serves 100- 20 oz. Cups.
5. Coca-Cola- A&W root Beer Diet-Fountain Box-$19.00 each, serves 100- 20 oz. Cups.
6. Coca-Cola-Dasani 20 oz. Water Bottles-Case of 30-$9.00 each
7. Coca-Cola-Powerade 20 oz. Bottles-Case of 30-$6.00 each
Hot Dogs(All Hot Dogs are Jumbo Stadium Versions)
1. Vienna Beef-Premium-case of 60-$67.00 each
2. Nathan's-Premium-case of 60-$62.00 each
3. Ball Park Franks-case of 60-$45.00 each
4. Bar S Franks-case of 100-$29.00 each
Other Sausages
1. Klements Bratwurst-Premium-Case of 60-$95.00 each
2. Johnsonville Bratwurst-Case of 60-$75.00 each
3. Hillshire Farm Bratwurst-Case of 60-$59.00 each
4. Vienna Beef Polish Sausage-Premium-Case of 48-$70.00 each
5. Klements Polish Sausage-Premium-Case of 35-$70.00 each
6. Johnsonville Polish Sausage-Case of 60-$68.00 each
7. Bar S Polish Sausage-Case of 100-$68.00 each
8. Klements Italian Sausage-Premium-Case of 60-$106.00 each
9. Johnsonville Italian Sausage-Case of 60-$84.00 each
10. Bar S Italian Sausage-Case of 100-$69.00 each
Hamburger Patties (All Patties are ¼ pound)
1. Vienna Beef-premium-Case of 100-$112.00 each
2. Doc's Hamburger Patties-Case of 100-$99.00 each
3. Costco-Bulk Hamburger Patties-Case of 100-$89.00 each
4. Safeway Hamburger Patties-Case of 100-$78.00 each
Chicken Products
1. Premium-Local Farm Raised-Chicken Breasts-Case of 100-$179.00 each
2. Tyson Chicken Breasts-Case of 100-$139.00 each
3. Premium Chicken Wings-Case of 500-$300.00 each
4. Tyson Chicken Wings-Case of 500-$240.00 each
Pork/Turkey Products
1. BBQ Rib Patties-Premium (larger)-Robinson's Ribs-Case of 500-$450.00
2. BBQ Rib Patties-Starquist-Case of 500-$300.00
3. Shredded BBQ Pork-Premium-Robinson's-25 lbs-$85.00
4. Shredded BBQ Pork-Starquist-25 lbs.-$60.00
5. Frozen Turkey Legs-Farm Raised-Case of 100-$250.00
6. Frozen Turkey Legs-generic-Case of 100-$165.00
Popcorn
1. Popcorn-Butter-Premium-Garret's-50 pound sack-$105.00
2. Popcorn-Cheese-Premium-Garret's-50 pound sack-$115.00
3. Popcorn-Caramel-Premium-Garret's-50 pound sack-$120.00
4. Popcorn-Butter-Jiffy Pop-50 pound sack-$78.00
5. Popcorn-Cheese-Jiffy Pop-50 pound sack-$84.00
*Caramel not available in Jiffy Pop Brand.
Tortilla Chips
1. Tostitos-Premium-1 case-serves 25 people-$60.00
2. Generic Tortilla Rounds-1 case-serves 35 people-$48.00
Cheese Sauce
1. Fiesta-Premium-Large can-serves 30 people-$14.00
2. Generic Cheese Sauce-Large can-serves 30 people-$10.00
Pizza Contract
*You must contract with one of the following pizza vendors for the season. The vendor will rent four stands in your stadium at a per game cost. The vendor will hire staff, provide their own food and maintenance for their stands.
1. Pizza Hut-Offering $35,000.00 per game rent, plus 10% of all profits.
2. Dominoes-Offering $45,000.00 per game rent, plus 2% of all profits.
3. Pappa John's-Offering $40,000.00 per game rent, plus 4% of all profits.
4. Giordano's of Chicago-Offering $50,000 per game rent, no profits.
5. Little Caesar's-Offering $45,000 per game rent, plus 1% of all profits.
Ice Cream Contract
*You must contract with one of the following ice cream vendors for the season. The vendor will rent four stands in your stadium at a per game cost. The vendor will hire staff, provide their own food and maintenance for their stands.
1. Cold Stone Creamery-Offering $20,000.00 per game, plus 15% of all profits.
2. Baskin Robbins-offering $35,000.00 per game, plus 5% of all profits.
3. Blue Bunny-Offering $45,000.00 per game, no profits.
Merchandise Pricing
Objective: You must create at least five (5) items to sell to the public. However, you may create as many items as you wish.
Every group must sell the following items: hats, jerseys, and t-shirts. The rest is up to you. You need to have at least five (5), but can sell as many as you wish. Other items you can sell include: bobble-heads, sports cards, figurines, etc. Be CREATIVE! For example: screensavers, pajamas, etc.
*Be careful: Remember, you can sell as many items as you wish, however, creating each item costs money, so if you have items that don’t sell, you will lose money.
Assignment: You will be creating a list of items you wish to sell, and the cost of each item to produce. You need to research the cost of producing each item. Below you will find production costs for certain items I have already researched:
Jerseys
1. Jersey with logo-$18.00
2. Jersey with logo and numbers-$20.00
3. Jersey with logo, numbers, and player name-$24.00
4. Jersey with logo, numbers, and custom name-$25.00
Hats
1. Hat with basic logo-fitted-$6.00
2. Hat with basic log-flex-$5.00
3. Hat with retro logo-fitted-$7.00
4. Different colored hat-flex-$7.00
5. Winter hat with logo-$3.00
6. Multicolored winter hat with logo-$3.00
Jackets
1. Spring jacket with logo-$8.00
2. Winter coat with hood and logo-$19.00
3. Leather jacket-suede-$21.00
4. Leather jacket-real leather-$29.00
T-Shirts
1. Basic t-shirt with logo-$4.00-all sizes, plus sizes (XXL and larger)-$5.00
2. T-shirt with number and logo-$5.00-all sizes, plus sizes (XXL and larger)-$6.00
3. T-shirt with number, logo, and player name-$6.00-all sizes, plus sizes (XXL and
larger)-$7.00
Bobble-Heads
1. Standard size bobble-head-fully decorated-$6.00
2. Large bobble-head-fully decorated-$8.00
Posters
1. Basic poster unframed-$1.00
2. Framed poster-$3.00
3. Framed poster with etching-$5.00
4. Framed poster-1 player autograph-$15.00
5. Framed poster-multi player autographs-$22.00
Team Publications
1. Media guide-$3.00
2. Game day programs-$1.50 each
Memorabilia
1. Signed player photo (plaque)-engraved-$40.00
2. Signed team photo-framed-engraved-$75.00
3. Pack of five (5) trading cards-$0.50
4. Jumbo pack (10) trading cards-$0.60
Evening wear/accessories
1. Team logo pajama pants-all sizes-$3.00-Plus sizes (XXL and larger)-$4.00
2. Team logo boxers-men’s-all sizes-$2.00-Plus sizes (XXL and larger)-$3.00
3. Team logo boxers-women’s-all sizes-$2.50-Plus sizes (XXL and larger)-$3.50
4. Team logo nightgown-women’s wear-all sizes-$3.00 (XXL and larger)-$4.00
5. Slippers with team logo-all sizes-$3.00 per pair.
Young Fans
1. Baby bibs with team logo-$2.00
2. Infant and toddler pajama suits with logo-$5.00.
3. Team pacifiers-$1.00
4. Baby and toddler winter beanies-$3.00
5. Baby and toddler mittens-All sizes-$2.00
6. Baby and toddler winter jackets with hood-$14.00
7. Baby bomber jacket-$12.00
Vehicle Accessories
1. Bumper sticker decal-$1.00
2. Dashboard bobblehead-$4.00
3. Team dice-$1.50
4. License plate holder-$2.00
5. Team banner-$3.00
Informational Report/Press Conference to Public
Objective: You will prepare a 5-9 minute informative speech (press conference) to introduce your team to the public. At the press conference, you must discuss the following aspects:
• Team name/logo
• Team goals
• Benefits for fans
*You must cover these three aspects. However, this is the FIRST real impression the public will have for your franchise. So, you may discuss anything else you feel the public needs to know about your franchise.
Team Marketing Campaign/Billboards
Objective: Every professional sports franchise needs to advertise in order to sell their product to the public. Your team is no different. You will be required to create a marketing campaign to sell your team to the public.
Directions: You will need to accomplish two things: First, you need to use sketch paper to create two (2) billboards to advertise your team. The first billboard must market to families; the second must strictly market to children. Remember, children are a great group to market to. Your billboards must include: your logo, a slogan or catchy phrase, and be school appropriate. *The use of propaganda is appropriate here if done correctly.
Next, your group must write a thirty second radio/TV-commercial to air prior to your first game played. If you choose the radio commercial, you must:
1. Compose a thirty second script and read it aloud to the class.
2. Utilize a slogan/catch phrase.
3. Incorporate your team name.
4. Use at least two (2) forms of propaganda (bandwagon, testimonial, etc.)
If you choose the TV commercial, you must:
1. Video tape or act out a thirty second advertisement.
2. Utilize a slogan/catch phrase.
3. Use at least two (2) forms of propaganda (bandwagon, testimonial, etc.)
4. Utilize at least one visual (can be your logo).
Formal Report (informative speech)/Benefits of a Stadium
Objective: You will be preparing a 3-5 minute informative speech on the benefits of building a stadium. This speech is to be delivered to the city council of your host city. Your objective is to be informative and persuasive. Your goal is to get as much money from the city as possible to help you fund your stadium. The city council represents the people, whose tax dollars are likely going to fund the money given to you for the stadium.
*Remember, the more money you receive from the city, the less you have to spend.
Your speech must include:
• Research highlighting the economic benefits for a city to build a stadium.
• Research highlighting the entertainment benefits for a city to have a stadium.
• Your predictions/estimates (with support) on how much revenue the stadium will bring to the city. e.g-can also use the venue to host other events, such as concerts, other sporting events, festivals, etc.
• Projected cost for building the stadium (must be very accurate)
• Exact dollar amount you are asking for. If you only want to ask for a certain portion so you can own part of the stadium you may. However, every group MUST ask for at least 20% funding for their stadium construction.
• Anything else you feel is important for the city council to know.
In addition, you must compose a brief two (2) paragraph proposal to the city for your stadium location. Location could mean everything! So, you will need to know the geography and demographics of your city. In other words, why is the location you chose to put the stadium a good one?
*Once your speech is completed, the city council will convene, then decide on how much money (if any) to give you for construction of your stadium. At that point, you must expense the remaining cost from your own budget. Depending
“Nachos Here!”
[pic]
One of the reasons why fans of your team love attending games is the food! Once you’ve ordered your concessions your objective is to develop “team nachos” for sale at your concession stands. Most sports teams have adopted this concept: Fenway Franks (Boston Red Sox), Dodger Dogs (L.A. Dodgers), even Ichi Rolls (Seattle Mariners Sushi). You must custom make your nachos; meaning they must somehow define/capture the essence of your team/city. e.g. If your team name was the Denver Blizzard, you may have Blizzard Nachos, covered in cheese, jalapenos, and “snow”, or diced onions.
*You WILL be making these nachos at school for others to try; your teacher will let you know what ingredients you will need to bring in. No group of owners will be allowed to make their nachos unless their recipe is submitted by the date assigned. Below please write the name of your creation, ingredients, and a step-by-step process for making them. You may have no less than three ingredients (excluding chips) or no more than eight.
Name of Nachos: _____________________________ Team: __________________
List of ingredients:
1. ____________________________ 6. _____________________
2. ____________________________ 7. _____________________
3. ____________________________ 8. _____________________
4. ____________________________
5. ____________________________
Vocabulary
Sports Marketing Terms
Define each of the following terms.
Equity-
Exchanges-
Consumer
Agent-
Population-
Geographics-
Capital-
Stadium-
Clutter-
Marketing-
Brand-
Logo-
Advertising-
Congregate-
Retailer-
Feasibility-
Brochure-
Profit-
Payroll-
Topography-
Building Your Stadium
Objective: Using your research, scale design, and proposed location, you will now be designing your stadium (to scale) using all recycled materials. Below are the parameters:
• Stadium must be to proposed scale.
• Must be able to see inside stadium (no closed roofs, retractable is ok)
• Must attain a moveable part.
• Must utilize all recycled materials.
• May only spend up to $5.00 on materials (glue sticks, paint, etc., is excluded).
• Must adhere to sketched design.
• Must present stadium model to public when finished.
Possible Recycled Materials to Bring from Home:
• Cans, plastic bottles.
• Styrofoam
• Cardboard boxes, shoe boxes.
• Empty Laundry Containers
• Popsicle/Craft Sticks
• Pipe Cleaners
• Q-Tips
• Cotton Balls
• Any plastic
• Aluminum Foil
• Bowls
*Any recycled material you feel you could use (excluding glass) is acceptable. Any questions ask your teacher before bringin.
Non-Recycled Materials: Not required, but can help
• Spray Paint (if given permission by parents/administration)
• Other paints
• Hot glue gun with sticks
• Tape
• Staples
• Markers
• Colored Pencils
• Anything else you feel necessary, if there is a question, get permission from your teacher first.
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