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 Nguyen NguyenProf. PerrottoMKT 300007/30/2018Store Check AssignmentToothpaste3 Key ProductsWho/Target AudienceColgateColgate Cavity Protection ToothpasteTargeted to mass population but middle class family is where most of its sales comes from. Targets people who want their teeth strong and feel fresh and clean when they leave the house. Appeal for travelers as well because they like to have their breath fresh for the whole flight.Colgate Total Whitening Gel ToothpasteAppeals to working class group who are drinking coffee and tea frequently in the morning and leave stains on their teeth. Target audience can also be people who have bad breath even if they chewing gumColgate Baking Soda and Peroxide Whitening ToothpasteAdvertising appeals to all ages and wanted to reduce cavities, especially those who eat unhealthy food like fries, and burgers. Focuses on those who are already suffering from plaque in their teeth.SensodyneSensodyne Pronamel Gentle Whitening, Enamel StrengtheningAppeals to older people 40+ who want their teeth to stay strong as the teeth is gradually deteriorated. Dentists recommended this brand for those who have weak teeth. Sensodyne Sensitivity Toothpaste, Extra Whitening for Sensitive TeethAppeals to mothers because they concern for their children’s teeth so they would buy it for their kids who like to eat candies during Halloween Day and Birthday. Also appeals to people who like drinking soda and chewing ices. Sensodyne ProNamel Multi-Action Daily Fluoride Toothpaste for Sensitive Teeth Cleansing MintTarget audiences are people in the middle and upper class where they can afford pricey paste. Also appeals to coffee drinkers and sensitive teeth customers. Customers who have gum disease can use this product effectively.CrestCrest Complete Whitening + Scope ToothpasteSimilar to Colgate Total Whitening Gel. Appeals to working class group who are drinking coffee and tea frequently in the morning and leave stains on their teeth. Another target audience can also be women in their mid 20s who want to keep their teeth white for a long period of time.Crest 3D White Toothpaste Radiant MintAppeals low income Asian customers and adolescent age 2 years old and older. Appeals to smokers as well because they have seen a noticeable difference and they all satisfied with the product. Crest Health Advanced Whitening PowerAppeals to younger group age between 12-50 because vast majority like the flavors of it. Target audience can be applied on adult who have kids and teen. Ex: Crest provided new tastes like strawberry, vanilla, cinnamon. ................
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