JOB DESCRIPTION
FARNBOROUGH COLLEGE OF TECHNOLOGY
JOB DESCRIPTION
|Job Title: |Marketing and Student Services Manager |
|Responsible to: |Vice Principal – Curriculum & Learners |
|Location: |Base - Farnborough Site. Off-site working at Schools, Colleges, Employers, Community |
| |Organisations, etc. |
|SALARY |Spot Salary c £46,000 |
|Hours of Work: |Flexible - 37 hours per week |
| |(with some evening & weekend work) |
|Object of Job: | |
|To lead and direct the operational delivery of the Marketing and Student Services team in order to: |
|Achieve growth in student numbers to meet agreed income targets. |
|Ensure outstanding quality for students throughout their College journey from initial enquiry to final destination stage, whilst |
|maintaining full compliance with College systems and procedures. |
|Description of main responsibilities: |
Maximising student recruitment
• Achieving growth in each of the College’s key markets by meeting agreed recruitment targets.
• Assist the Senior Management Team in the setting of appropriate recruitment targets and implementing marketing and recruitment strategies to meet those targets
• Managing, organising and delivering marketing and recruitment activities to maximise applications for courses at the College.
• Managing the production of all print-based promotional materials (including prospectuses, course, information, advertising materials, specialist promotional materials, etc).
• Managing the production of all electronic promotional materials (including website, College entries for on-line databases, etc)
• To manage overall the delivery of the various support funds that are available to students to ensure that the College is maximising financial support for students whilst maintaining financial probity.
• Ensuring that the various financial funds available to students are marketed and well publicised.
• Managing the creation and maintenance and further enhancement of the College’s social media presence (including Facebook, YouTube, Twitter, etc).
• Working with staff in Academic Schools within the College to enhance recruitment to their courses.
• Analysing market opportunities for College activities and advising on potential opportunities for new course development or delivery
• Devising, managing & implementing a College marketing plan, based on regular research and reviews.
• Promoting the College through the fostering of positive public relations and the promotion of a high public profile in the local, regional and national media.
• Managing, organising and delivering College events which contribute to the recruitment students
• Managing the processes of applying for FE and HE courses
Maximising student retention
• Managing, organising and delivering a range of enrichment events (including sports activities, Student celebrations, charity events, volunteering, trips, etc)
• Managing the provision of general and specialist support and advice for students (including counselling, health advice, accommodation, careers, etc)
• Ensuring students have access to financial advice which enables them to access the various funds that are made available to the College.
• Managing the provision of a programme of tutorial talks (including safe driving, staying safe, anti-smoking, etc)
• Facilitating student groups and associations
• Organising specific support for student progression (including the Degree Academy, UCAS applications)
• Organising cross-College opportunities for ‘student voice’ (including the student forum, election of student governors, etc)
Operational management
• Leading and managing members of the Marketing and Student Services team in undertaking their responsibilities
• Managing appropriately financial funds available to students and ensuring that financial probity is maintained.
• Contributing to the overall operational management of the College
• Ensuring compliance with all College systems and procedures, particularly financial regulations and processes
• Undertaking other relevant functions as required
|staff superviseD |
|Liaison Advisers |
|Information staff |
|Marketing Assistant |
|Admissions Officer |
|Events & Support Services Coordinator |
|Activities coordinator |
|Counsellor |
|Health Advisor |
| |
| |
| |
|Main types of decisions taken: |
| |
|Those associated with the management of recruitment and support activities |
| |
|Main Contacts: |
| |
|Vice Principal – Curriculum & Learners |
|Senior Management Team |
|College Accountant |
|Heads of School |
|Director of Business Services |
|External organisations – including schools, colleges, employers, etc |
|Person specification |
| |
|educational attainment/academic/ professional qualifications: |
| |
|Degree level qualification relevant to the requirements of the post |
|Professional Marketing Qualification |
| |
|essential skills/competencies or aptitudes: |
| |
|Proven skills in developing and delivering marketing plans. |
|Proven skills in the setting and achievement of recruitment targets in education |
|Proven skills in managing the production of print based marketing materials |
|Proven skills in managing the production of electronic promotional materials |
|Competent in the creation, maintenance and further enhancement of an effective social media presence |
|Proven skills in fostering positive public relations and the promotion of a high public profile in the local, regional and national media|
|Ability to analyse opportunities in the educational market and advise on new course developments |
|Skills in the management of admissions processes |
|Proven skills in the management of events for recruitment, support and enrichment of students |
|High degree of skills in the management of a diverse staff group, particularly staff recruiting students and those providing support |
|Effective communication skills with young people and adults |
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|Personality/Behavioural Characteristics/style: |
| |
|Highly motivated and able to motivate others |
|Motivated to meet targets |
|Outgoing - able to communicate with students, colleagues and the general public |
|Confident to talk to small/large groups |
|Flexible and hardworking |
|Friendly and effective |
|Able to travel |
| |
| |
|SAFEGUARDING |
|The College is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share |
|this commitment. This position will involve contact with young people and vulnerable adults. Consequently, the post-holder will be |
|obliged to demonstrate and maintain their suitability to work with young people and vulnerable adults. This will include a requirement to|
|undertake an enhanced Disclosure & Barring Service check. |
| |
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|SIGNED: DATE: 14.2.14 |
| |
|________________________________________________________ |
|NAME: Heather Ramsdale Vice Principal – Curriculum & Learners |
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