JOB DESCRIPTION



FARNBOROUGH COLLEGE OF TECHNOLOGY

JOB DESCRIPTION

|Job Title: |Marketing and Student Services Manager |

|Responsible to: |Vice Principal – Curriculum & Learners |

|Location: |Base - Farnborough Site. Off-site working at Schools, Colleges, Employers, Community |

| |Organisations, etc. |

|SALARY |Spot Salary c £46,000 |

|Hours of Work: |Flexible - 37 hours per week |

| |(with some evening & weekend work) |

|Object of Job: | |

|To lead and direct the operational delivery of the Marketing and Student Services team in order to: |

|Achieve growth in student numbers to meet agreed income targets. |

|Ensure outstanding quality for students throughout their College journey from initial enquiry to final destination stage, whilst |

|maintaining full compliance with College systems and procedures. |

|Description of main responsibilities: |

Maximising student recruitment

• Achieving growth in each of the College’s key markets by meeting agreed recruitment targets.

• Assist the Senior Management Team in the setting of appropriate recruitment targets and implementing marketing and recruitment strategies to meet those targets

• Managing, organising and delivering marketing and recruitment activities to maximise applications for courses at the College.

• Managing the production of all print-based promotional materials (including prospectuses, course, information, advertising materials, specialist promotional materials, etc).

• Managing the production of all electronic promotional materials (including website, College entries for on-line databases, etc)

• To manage overall the delivery of the various support funds that are available to students to ensure that the College is maximising financial support for students whilst maintaining financial probity.

• Ensuring that the various financial funds available to students are marketed and well publicised.

• Managing the creation and maintenance and further enhancement of the College’s social media presence (including Facebook, YouTube, Twitter, etc).

• Working with staff in Academic Schools within the College to enhance recruitment to their courses.

• Analysing market opportunities for College activities and advising on potential opportunities for new course development or delivery

• Devising, managing & implementing a College marketing plan, based on regular research and reviews.

• Promoting the College through the fostering of positive public relations and the promotion of a high public profile in the local, regional and national media.

• Managing, organising and delivering College events which contribute to the recruitment students

• Managing the processes of applying for FE and HE courses

Maximising student retention

• Managing, organising and delivering a range of enrichment events (including sports activities, Student celebrations, charity events, volunteering, trips, etc)

• Managing the provision of general and specialist support and advice for students (including counselling, health advice, accommodation, careers, etc)

• Ensuring students have access to financial advice which enables them to access the various funds that are made available to the College.

• Managing the provision of a programme of tutorial talks (including safe driving, staying safe, anti-smoking, etc)

• Facilitating student groups and associations

• Organising specific support for student progression (including the Degree Academy, UCAS applications)

• Organising cross-College opportunities for ‘student voice’ (including the student forum, election of student governors, etc)

Operational management

• Leading and managing members of the Marketing and Student Services team in undertaking their responsibilities

• Managing appropriately financial funds available to students and ensuring that financial probity is maintained.

• Contributing to the overall operational management of the College

• Ensuring compliance with all College systems and procedures, particularly financial regulations and processes

• Undertaking other relevant functions as required

|staff superviseD |

|Liaison Advisers |

|Information staff |

|Marketing Assistant |

|Admissions Officer |

|Events & Support Services Coordinator |

|Activities coordinator |

|Counsellor |

|Health Advisor |

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|Main types of decisions taken: |

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|Those associated with the management of recruitment and support activities |

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|Main Contacts: |

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|Vice Principal – Curriculum & Learners |

|Senior Management Team |

|College Accountant |

|Heads of School |

|Director of Business Services |

|External organisations – including schools, colleges, employers, etc |

|Person specification |

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|educational attainment/academic/ professional qualifications: |

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|Degree level qualification relevant to the requirements of the post |

|Professional Marketing Qualification |

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|essential skills/competencies or aptitudes: |

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|Proven skills in developing and delivering marketing plans. |

|Proven skills in the setting and achievement of recruitment targets in education |

|Proven skills in managing the production of print based marketing materials |

|Proven skills in managing the production of electronic promotional materials |

|Competent in the creation, maintenance and further enhancement of an effective social media presence |

|Proven skills in fostering positive public relations and the promotion of a high public profile in the local, regional and national media|

|Ability to analyse opportunities in the educational market and advise on new course developments |

|Skills in the management of admissions processes |

|Proven skills in the management of events for recruitment, support and enrichment of students |

|High degree of skills in the management of a diverse staff group, particularly staff recruiting students and those providing support |

|Effective communication skills with young people and adults |

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|Personality/Behavioural Characteristics/style: |

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|Highly motivated and able to motivate others |

|Motivated to meet targets |

|Outgoing - able to communicate with students, colleagues and the general public |

|Confident to talk to small/large groups |

|Flexible and hardworking |

|Friendly and effective |

|Able to travel |

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|SAFEGUARDING |

|The College is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share |

|this commitment. This position will involve contact with young people and vulnerable adults. Consequently, the post-holder will be |

|obliged to demonstrate and maintain their suitability to work with young people and vulnerable adults. This will include a requirement to|

|undertake an enhanced Disclosure & Barring Service check. |

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|SIGNED: DATE: 14.2.14 |

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|________________________________________________________ |

|NAME: Heather Ramsdale Vice Principal – Curriculum & Learners |

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