Marketing to Adult Learners - ACT
Marketing to Adult Learners
Beth Doyle Interim Vice President, LearningCounts Council for Adult and Experiential Learning
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Where most colleges market
What is the Difference?
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What is the Difference?
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Why Does It Matter?
? You know someone who needs a degree
? 1 in 5 American adults has some college credits, but no degree
Describe an adult learner you know. What is this learner's background? Family situation? Work experience?
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