The future of college student surveys - Benchmarking Institute

Stephen R. Porter &

Paul D. Umbach

Background

Representation Nonresponse error Coverage error

Observation Memory Response scale

The present

The future Asking questions Technology Cognitive effort

Questions

The future of college student surveys

Stephen R. Porter & Paul D. Umbach

Percontor, LLC

National Benchmarking Conference Overland Park, KS May 3, 2017

Our goal

Stephen R. Porter &

Paul D. Umbach

Background Representation Nonresponse error Coverage error Observation Memory Response scale The present The future Asking questions Technology Cognitive effort Questions

Population (?)

Survey (X?)

Where problems can occur

Stephen R. Porter &

Paul D. Umbach

Background

Representation Nonresponse error Coverage error

Observation Memory Response scale

The present

The future Asking questions Technology Cognitive effort

Questions

Observation

~ Construct

Measurement

Response

Edited response

Population (?) - Survey (X?) q

Representation

" Target population

Sampling frame

Sample

Respondents

Postsurvey adjustments

Problems with representation

Stephen R. Porter &

Paul D. Umbach

Background

Representation Nonresponse error Coverage error

Observation Memory Response scale

The present

The future Asking questions Technology Cognitive effort

Questions

Observation

} Construct

Measurement

Response

Edited response

Population (?) Coverage error Nonresponse error - Survey (X?) q

Representation

# Target population

/ Sampling frame

Sample

/ Respondents

Postsurvey adjustments

Response rates over time

Stephen R. Porter &

Paul D. Umbach

Background Representation Nonresponse error Coverage error Observation Memory Response scale The present The future Asking questions Technology Cognitive effort Questions



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