Chapter 9—Product Concepts
a. product line width b. product mix c. product line depth d. product mix inconsistency e. marketing mix ANS: C. Product line depth is the number of product items in a product line. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product. 42. ................
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