Chapter 9—Product Concepts
a. master b. private c. family d. manufacturers' e. equity ANS: B. Manufacturers must decide whether to use their own names on their products or to distribute the products with a wholesaler's or retailer's brand name. If they use the name of a wholesaler or retailer, it is a private branding strategy. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App ................
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