TEACHING INTEGRATED PRICING STRATEGY: COMCAST AS A CASE IN ...
Comcast utilizes the penetration pricing strategy in most of its TV cable, Internet, and telephone services. Comcast offers special prices for new TV cable customers for $39.99 (for the first 6 months) which is 46.7 percent . TABLE 1 GROWTH SUMMARY STATISTICS FOR COMCAST AND ITS COMPETITORS DISH Time Warner Measure Comcast DIRECTV Network Cable ................
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