Chapter 9—Product Concepts
Core service is the most basic benefit the consumer is buying. PTS: 1 REF: 163 OBJ: 11-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy. 50. The service offering of G&R Talent Agency is performers suitable for appearances on college campuses. This service is an example of the agency's _____ service. ................
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