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Free download tool: Stakeholder communication matrix
The stakeholder communication matrix is a tool that displays the SR communication with stakeholders. It enables the organization to obtain an overview of the SR issues and the required communication about those issues with stakeholders. The matrix uses important input from the issue matrix.
The matrix has a twofold objective:
1 Providing an overview of the SR communication with stakeholders;
2 Involving the organization and assigning those responsible.
Structuring the SR communication
Communication on SR requires a thoroughly considered and goal-oriented approach. The nature, depth and frequency of communication may differ per stakeholder. Two-way communication and dialogue with stakeholders depend on the issue and the impact on the stakeholder or the organization. One-way communication and 'supplying' (newsletters and product information) or 'picking up' (website information and an SR report) can be sufficient in specific cases. The stakeholder communication matrix is a tool for structuring the communication.
Example of a stakeholder communication matrix.
|Stakeholder (category) |SR issue/aspect |Communication (form) |Primary manager |Communication frequency |
|Customers (distributors) |Fair marketing of SR aspects |Information sessions + special|Sales Manager |1 x per quarter |
| |of new products |SR product folder | | |
|Customers (consumers) |Fair marketing of SR aspects |Product data + support by |Customer Service |Daily support by |
| |of new products |telephone (reactive) |Manager |telephone |
|Employees |Using home working options |Department sessions and pilot |Department head (+ |Every month |
| |for office staff | |HRM support) | |
|Sector organizations |Establishing criteria for |Special sector working group |Production Manager |2 x per year |
| |dealing with lithium waste |meeting | | |
|Suppliers |Safety officers in the |Dialogue during special |Procurement Manager|Ad hoc (min. 1 a year) |
|(from Eastern Europe) |production process of |suppliers meeting | | |
| |batteries | | | |
|Suppliers |Working conditions for women |Site visits + |Procurement Manager|Ad hoc (min. 1 a year) |
|(From Asia) |in factories |awareness-raising programme | | |
|Local residents |Smell pollution during the |Open forum with local |QHSE Manager |2 x during the May to |
| |summer months |residents | |September period |
|Local government |Creating more youth |Dialogue on work/school |HRM Manager |September + January |
| |employment |project | | |
The following columns may be optionally added:
■ Impact of stakeholder on the organization;
■ Priority per stakeholder (category).
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