Community Outreach Calendar



Marketing Planner Spring 2017

Sample Marketing Planner

For a thousand more ideas, go to our “Free Resources” on , or to our private members site at . “Ideas are NOTHING until they are scheduled,” Marge, from the Marketing Manager System.

SCHEDULE YOUR EVENTS.

|Months |Special Promotions |Community Services and Other |Internal activities |Recurring Marketing |

| |(Internal/External) |External | |Procedures |

| | |Community service events: |Newsletter from doctor- regular email, now|List your recurring and |

| |Plan something big every month or two. It could be|Lunch Learns, Screenings, |and then snail mail. |routine marketing |

| |in conjunction with a holiday or something you |donations, pancake |Facebook postings of office events and |procedures that you do |

| |make up on your own, like an open house or |breakfasts, cleanup drives, |successes |DAILY, WEEKLY, and MONTHLY |

| |donation drive. Some ideas are below. Find others |speaking, Networking, |Video testimonials |or more. |

| |on our web sites. |parades, County fairs |Video “Health Tips” shown on Facebook that|Birthday cards, |

| | | |could be shared. |New patient first |

| |For more unique days visit: | |Workshop or Awareness Weeks around a |adjustment calls, care |

| | | |health topic. |class, newsletter, welcome |

| | | |“Care to Share” monthly drawing based |baskets, etc. |

| | | |upon referral activities | |

|March |Employee Appreciation Day 3/3 | | | |

| |Leprechaun Appreciation Day (Kid’s Day in | | | |

| |conjunction with St. Patrick’s Day 3/17 Allergy | | | |

| |Awareness Workshop | | | |

|April |Easter Egg Hunt (Kid’s Day) | | | |

| |Earth Day – Organic Health Week - 4/22 Organic | | | |

| |cooking – cook for a day, eat for a week. Back | | | |

| |Yard Farming. | | | |

| |Admin Professionals Day 4/26 | | | |

| |Golf Fitness Workshop | | | |

|May |Teacher Appreciation Week May 1 - 5 | | | |

| |Cinco de Mayo 5/5 | | | |

| |Mother’s Day 5/14 | | | |

| |National Correct Posture Month – Free Checkups – | | | |

| |EVERYONE | | | |

| |Memorial Day 5/29 | | | |

|June |Father’s Day 6/18 | | | |

| |Health related Workshops: | | | |

| |Local outdoor events to do screenings, networking.| | | |

|July |7/4 Fourth of July | | | |

| |7/23 Parents Day | | | |

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