COMMUNITY RELATIONS - DioSCG
COMMUNITY RELATIONS
PUBLIC RELATIONS POLICY
1000
It is essential that the schools assume an effective role in the field of public relations. Public relations have been defined as the impressions made by an institution and the various people connected with it.
In each school, the administrative staff, faculty, parents and students, as well as auxiliary staff, should know and understand the philosophy, goals and objectives of the school.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
1001.A
The local school should be known to the general public that it serves; to the Diocese as a whole; and to the state of Missouri.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
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MEDIA UTILIZATION
1005
Whenever possible, the schools are encouraged to utilize the newspapers, radio and television to promote their programs and achievements.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
1010
Families should be involved in the mission of the school through requested volunteer services, membership in recognized parent organizations, and be active in supporting all endeavors of the schools. This is a means to publicize the school’s achievements and to enlist community appreciation and support.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
HOME-SCHOOL ASSOCIATION
1015
To foster unity of purpose between home and school, it is recommended that each school have a Home and School Association or equivalent. This is not a policy-making organization. It serves as a vehicle of communication for the school with families and community.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
1015.1
Each family organization is to formulate a constitution governing its operation. This constitution is to be submitted to school administrations and the Catholic School Office. Diocesan financial policies must be adhered to by school organizations.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
COORDINATOR OF PUBLIC RELATIONS
1020
It is recommended that schools have an individual who will promote the school’s public image by providing articles or summaries of events to the Diocesan or local press, and other media sources. Pictures related to events are valuable for public relations and also serve as historical material.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
ARCHIVES
1025
A compilation of yearly events should be preserved since it serves as both an image and spirit builder. This compilation and all public relations materials should be incorporated into the archives and records of the school.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
PUBLICATIONS
1040
Copies of all handbooks, brochures, pamphlets and newsletters are to be sent to the Catholic School office.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
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1042
Newsletter
It is recommended that a School Newsletter be sent to parents regularly. It should include a calendar of events, an account of significant school activities and programs as well as reports on student achievements. It is recommended that schools use the website in addition to having brochures and pamphlets which describe the nature, facilities, programs and functions of the school.
Copies of all handbooks, brochures, pamphlets and newsletters should be sent to the Catholic School Office.
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|Approval Date: 1998 |
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|Review Date: October 13, 2012 |
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|Revision Date: October 13, 2012 |
CATHOLIC SCHOOLS WEEK
1200
Catholic Schools Week is observed nationally beginning with the last Sunday of January. This observance provides the individual school, a system, and the Diocese with the opportunity to create a favorable public attitude toward non-public education and enhance the image of Catholic Schools in both the local and wider communities.
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|Approval Date: 1998 |
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|Review Date: 2009 |
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|Revision Date: |
COPYRIGHT
1300
Material that is not the sole creation of the school must obtain copyright permission from the originator of the material. These copyright materials include, but are not limited to: music, photos, graphics and other images, text and software. This includes any articles that appear within The Mirror.
The laws of copyright prohibit substantial reproduction of another’s work in any form (print, broadcast, Internet) without permission of the copyright holder. Note that this applies to music and photographs as well as words. Even when a work has not been formally copyrighted, a common law copyright may apply. It is permissible to quote a few sentences, However, being careful to attribute them to the author.
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|Approval Date: February 25, 2012 |
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|Review Date: |
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|Revision Date: |
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