Home page | USC Marshall - Companies working on cancer cures

Individuals hope they do win the lottery and hope they don’t have cancer, as both outcomes are perceived as goal congruent. Hope thus applies equally to consumers with a promotion or prevention focus (e.g., Pham and Higgins, 2005, Higgins, 1997, de Mello and MacInnis 2005). ................
................

In order to avoid copyright disputes, this page is only a partial summary.