Leadership and Management Training



SWOT Analysis Template

Situation being analysed: _________________________________________________________________

This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.

|criteria examples |strengths |weaknesses |criteria examples |

| | | | |

|Advantages of proposition? | | |Disadvantages of proposition?|

|Capabilities? | | | |

|Competitive advantages? | | |Gaps in capabilities? |

|USP's (unique selling | | |Lack of competitive strength?|

|points)? | | | |

|Resources, Assets, People? | | |Reputation, presence and |

|Experience, knowledge, data? | | |reach? |

|Financial reserves, likely | | |Financials? |

|returns? | | |Own known vulnerabilities? |

|Marketing - reach, | | |Timescales, deadlines and |

|distribution, awareness? | | |pressures? |

|Innovative aspects? | | |Cashflow, start-up |

|Location and geographical? | | |cash-drain? |

|Price, value, quality? | | |Continuity, supply chain |

|Accreditations, | | |robustness? |

|qualifications, | | |Effects on core activities, |

|certifications? | | |distraction? |

|Processes, systems, IT, | | |Reliability of data, plan |

|communications? | | |predictability? |

|Cultural, attitudinal, | | |Morale, commitment, |

|behavioural? | | |leadership? |

|Management cover, succession?| | |Accreditations, etc? |

|Philosophy and values? | | |Processes and systems, etc? |

| | | |Management cover, succession?|

|criteria examples |opportunities |threats |criteria examples |

| | | | |

|Market developments? | | |Political effects? |

|Competitors' vulnerabilities?| | |Legislative effects? |

| | | |Environmental effects? |

|Industry or lifestyle trends?| | |IT developments? |

| | | |Competitor intentions - |

|Technology development and | | |various? |

|innovation? | | |Market demand? |

|Global influences? | | |New technologies, services, |

|New markets, vertical, | | |ideas? |

|horizontal? | | |Vital contracts and partners?|

|Niche target markets? | | | |

|Geographical, export, import?| | |Sustaining internal |

| | | |capabilities? |

|New USP's? | | |Obstacles faced? |

|Tactics: eg, surprise, major | | |Insurmountable weaknesses? |

|contracts? | | |Loss of key staff? |

|Business and product | | |Sustainable financial |

|development? | | |backing? |

|Information and research? | | |Economy - home, abroad? |

|Partnerships, agencies, | | |Seasonality, weather effects?|

|distribution? | | | |

|Volumes, production, | | | |

|economies? | | | |

|Seasonal, weather, fashion | | | |

|influences? | | | |

© Alan Chapman 2005-09. Free PDF version of this tool and information about SWOT analysis methods are available at swotanalysisfreetemplate.htm. This is a free resource from , which contains lots more useful tools, diagrams and materials. Not to be sold or published.

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