Competitive Analysis - Net-Flow Corporation
Competitive Analysis
We have identified three competitors in our Fairfield market
|1. Homestyle Buffet |
|2.Quizno’s |
|3. Marie Calendars |
We compared our competitors and Charlie’s in the following areas, using a scale of 1 to 5 with 5 being the highest rating possible.
|Areas Compared |Charlie’s |Homestyle |Quizno’s |Marie Calendar’s |
| | | | | |
|Quality |5 |3 |4 |5 |
| | | | | |
|Convenience |5 |4 |4 |3 |
| | | | | |
|Price |5 |4 |5 |3 |
| | | | | |
|Value |5 |5 |4 |4 |
| | | | | |
|Selection |5 |5 |4 |5 |
| | | | | |
|Location |4 |4 |5 |5 |
| | | | | |
|Image |5 |3 |4 |5 |
| | | | | |
|Service |5 |3 |4 |5 |
| | | | | |
|Expertise |5 |5 |4 |5 |
| | | | | |
|Unique Products |4 |5 |5 |4 |
| | | | | |
|Unique Service |4 |3 |5 |4 |
| | | | | |
|Safety |4 |4 |4 |4 |
We have identified three competitors in our Vallejo market
|1. Sam’s Sandwiches |
|2. Starbucks |
|3. Quincy’s |
We compared our competitors and Charlie’s in the following areas, using a scale of 1 to 5 with 5 being the highest rating possible.
|Areas Compared |Charlie’s |Sam’s |Starbucks |Quincy’s |
| | | | | |
|Quality |5 |3 |5 |4 |
| | | | | |
|Convenience |5 |4 |5 |4 |
| | | | | |
|Price |5 |5 |4 |4 |
| | | | | |
|Value |5 |2 |3 |4 |
| | | | | |
|Selection |4 |2 |3 |5 |
| | | | | |
|Location |5 |4 |4 |4 |
| | | | | |
|Image |5 |2 |5 |5 |
| | | | | |
|Service |5 |3 |5 |4 |
| | | | | |
|Expertise |4 |1 |5 |4 |
| | | | | |
|Unique Products |4 |2 |4 |4 |
| | | | | |
|Unique Service |4 |3 |4 |4 |
| | | | | |
|Safety |4 |2 |4 |4 |
Reviewing the analysis of our competitors identifies areas where we enjoy a competitive advantage as well as areas within our competitors operations we will want to anticipate.
Charlie’s Strengths
|The Charlie’s brand has a higher recognition |
| |
|Higher perception of both food quality and service |
| |
|Customers see their food being prepared allowing for both a greater sense of safety as well as personal interaction with sandwich |
|makers. |
| |
|Charlie’s combination of fax ordering and web based ordering are superior to any processes our competitors have in place. |
| |
|Charlie’s unique products and perceived expertise set us apart. |
| |
|Charlie’s commitment to excellent customer service creates customer loyalty and repeat business |
| |
Charlie’s Weaknesses
|We have lacked local marketing and advertising activity that would positively impact revenues and profitability. |
| |
|In our observations of the business, we are confident that we can improve the levels of customer service and guest satisfaction to |
|create greater loyalty and stimulate repeat business |
Competitor’s Strengths
|Most of our competitors enjoy a price advantage, as Charlie’s is the most expensive product in this market. |
| |
|Most of our competitors are perceived as more “child friendly”. |
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|Our competitors have strong branded images and strong regional marketing |
| |
|In these markets, our competitors have a wide selection of products |
Competitor’s Weaknesses
|In the market, Sam’s is our most direct competitor and is on average 40 cents less expensive per sandwich while their portions are |
|smaller. |
| |
|In the market, most of our competition represents a lower priced choice for their meal but are not as convenient, especially for |
|take out. |
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