Competitive Analysis - Net-Flow Corporation



Competitive Analysis

We have identified three competitors in our Fairfield market

|1. Homestyle Buffet |

|2.Quizno’s |

|3. Marie Calendars |

We compared our competitors and Charlie’s in the following areas, using a scale of 1 to 5 with 5 being the highest rating possible.

|Areas Compared |Charlie’s |Homestyle |Quizno’s |Marie Calendar’s |

| | | | | |

|Quality |5 |3 |4 |5 |

| | | | | |

|Convenience |5 |4 |4 |3 |

| | | | | |

|Price |5 |4 |5 |3 |

| | | | | |

|Value |5 |5 |4 |4 |

| | | | | |

|Selection |5 |5 |4 |5 |

| | | | | |

|Location |4 |4 |5 |5 |

| | | | | |

|Image |5 |3 |4 |5 |

| | | | | |

|Service |5 |3 |4 |5 |

| | | | | |

|Expertise |5 |5 |4 |5 |

| | | | | |

|Unique Products |4 |5 |5 |4 |

| | | | | |

|Unique Service |4 |3 |5 |4 |

| | | | | |

|Safety |4 |4 |4 |4 |

We have identified three competitors in our Vallejo market

|1. Sam’s Sandwiches |

|2. Starbucks |

|3. Quincy’s |

We compared our competitors and Charlie’s in the following areas, using a scale of 1 to 5 with 5 being the highest rating possible.

|Areas Compared |Charlie’s |Sam’s |Starbucks |Quincy’s |

| | | | | |

|Quality |5 |3 |5 |4 |

| | | | | |

|Convenience |5 |4 |5 |4 |

| | | | | |

|Price |5 |5 |4 |4 |

| | | | | |

|Value |5 |2 |3 |4 |

| | | | | |

|Selection |4 |2 |3 |5 |

| | | | | |

|Location |5 |4 |4 |4 |

| | | | | |

|Image |5 |2 |5 |5 |

| | | | | |

|Service |5 |3 |5 |4 |

| | | | | |

|Expertise |4 |1 |5 |4 |

| | | | | |

|Unique Products |4 |2 |4 |4 |

| | | | | |

|Unique Service |4 |3 |4 |4 |

| | | | | |

|Safety |4 |2 |4 |4 |

Reviewing the analysis of our competitors identifies areas where we enjoy a competitive advantage as well as areas within our competitors operations we will want to anticipate.

Charlie’s Strengths

|The Charlie’s brand has a higher recognition |

| |

|Higher perception of both food quality and service |

| |

|Customers see their food being prepared allowing for both a greater sense of safety as well as personal interaction with sandwich |

|makers. |

| |

|Charlie’s combination of fax ordering and web based ordering are superior to any processes our competitors have in place. |

| |

|Charlie’s unique products and perceived expertise set us apart. |

| |

|Charlie’s commitment to excellent customer service creates customer loyalty and repeat business |

| |

Charlie’s Weaknesses

|We have lacked local marketing and advertising activity that would positively impact revenues and profitability. |

| |

|In our observations of the business, we are confident that we can improve the levels of customer service and guest satisfaction to |

|create greater loyalty and stimulate repeat business |

Competitor’s Strengths

|Most of our competitors enjoy a price advantage, as Charlie’s is the most expensive product in this market. |

| |

|Most of our competitors are perceived as more “child friendly”. |

| |

|Our competitors have strong branded images and strong regional marketing |

| |

|In these markets, our competitors have a wide selection of products |

Competitor’s Weaknesses

|In the market, Sam’s is our most direct competitor and is on average 40 cents less expensive per sandwich while their portions are |

|smaller. |

| |

|In the market, most of our competition represents a lower priced choice for their meal but are not as convenient, especially for |

|take out. |

| |

| |

| |

| |

| |

| |

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download