The Business of Music



The Business of Music

Collaborative Curriculum Development Project

Course outline was developed as part of a collaborative

curriculum development project involving business/marketing

and music educators:

Wendy Levinson, Monticello HS

Susan Huetter, Hunter-Tannersville HS

Tracy Farrell, Columbia HS

Susan Sardi, Averill Park HS

Laurie Schopp, VHI

Dr. Patricia Chiodo, NYS Music Association

Developed: January 2003

The Business of Music

Draft Outline

|Outline |Resources |

|A. Careers in the Music Industry | |

|Agents |Berklee College of Music |

|Managers |berklee.edu/careers/mbm.html |

|Booking Agents | |

|Attorneys |Music Industry Careers Manual |

|Accountants |By Lorne Hammond |

|Business Advisors |Dashboard Entertainment |

|Publicists | |

|Personal Manager |Starpolish-Helping Artists Help Themselves |

|Business Manager | |

|Road Manager | |

|Producers |Career Opportunities in the Music Industry By Shelly Field |

|Artist and Repertoire | |

|Music Publisher | |

|Retail Music Salesperson | |

|Audio Engineer | |

|Sound Designer | |

|Songwriter | |

|Music Performer | |

|Past and Present Trends in the Music Industry | |

|Consumer Buying Factors | |

|Age |Recording Industry of America |

|Gender | |

|Geographic Location | |

|Ethnicity |Recent Magazine Articles |

| |c/ent/music/ |

|2. Consumer Buying by Genres of Music | |

|Rock | |

|Rap/Hip Hop |Music Biz Academy |

|Pop | |

|Country | |

|R and B |Billboard Magazine |

|Religious |billboard- |

|Jazz | |

|Classical |Electronic Musician |

|Musical Theatre | |

|World Music | |

|Other |the Music Biz |

| | |

|Increasing/Decreasing Genres | |

| |The Music Business Journal |

|Physical Location of Sale | |

|Record Stores | |

|Other Retail Stores |American Music Conference |

|Clubs |amc- |

|Internet | |

|On line CD Merchant |The International Music Products Association |

|Digital Streaming (copyright protected "free" music) | |

|DVD Audio Disks | |

|Free Sites (KaZaA, Morpheus) | |

|Other | |

| | |

| | |

|Technology of Manufacturing and Distribution | |

|a. Vinyl | |

|b. Eight Track Tapes | |

|c. Cassette Tapes | |

|d. CD’s | |

|e. Digital Audio Tape (DAT) | |

|f. DVD | |

| | |

|Growth Trends | |

|Piracy/Counterfeiting | |

|MP3 | |

|CD Burners | |

|Changing Demographics | |

|Changing Economic Conditions | |

|f. Pricing | |

| | |

|Strategies to Overcome Inhibiting Factors | |

| | |

|Effects of Technology | |

|a. Internet Access to Music | |

|b. MP3 Files | |

|CD Burners | |

|Audio Streaming | |

|CD Kiosks | |

| | |

|Limitations and Uses of Technology | |

| | |

| | |

|Legal Aspects of the Music Industry | |

|Contracts between Artists and the Industry | |

| | |

|Contract Components | |

|Contracts with Minors | |

| | |

|Copyright Laws | |

|Definitions and Terms of Use | |

|Copyright Infringement |Law Free Advice |

|Ethical Behavior | |

|Fair Use | |

|Public Performance of Copyrighted Material |Recording Industry of America |

| | |

|Piracy | |

| | |

|Trademarks | |

| |Music Publishers Association |

|Parental Advisory Warnings | |

| | |

|Music in the Public Domain |Society of European Stage Authors and Composers |

| | |

|Licensing Organizations | |

|American Society of Composers and Publishers (ASCAP) | |

|Broadcast Music Industry (BMI) | |

| | |

|Economics of the Music Industry | |

|Supply: Producing Goods and Services | |

|2. Demand: Achieving Consumer Satisfaction |intellectual_property/music_law/ |

|3. Product Pricing and Competition | |

|4. Cost of Music Production | |

|a. Royalties of Artist | |

|b. Range of Royalties | |

|Costs of Packaging | |

|Effect of “Free Goods” | |

|Recording Costs | |

|5. Producing Costs | |

|a. The Mathematics of Royalties | |

|b. Royalties of Songwriter | |

|c. Recording Costs | |

|d. Marketing and Promotion Costs | |

| | |

|5. Music Production | |

|a. Role of the Music Producer | |

|b. Compensation of the Music Producer | |

|c. Costs of Music Production | |

| | |

|6. Music Publishing | |

|a. Functions of Music Publisher | |

|b. Compensation of Publisher | |

|c. Sources of Materials | |

|d. Publishing Contracts | |

| | |

|7. Impact of Music on Retail Industries | |

|Clothing | |

|Food | |

|Other | |

|E. Marketing in the Music Industry | |

|1. The Marketing Mix | |

|Product | |

|Price |Be a Music Mogul Contest |

|c. Place (Distribution) | |

|d. Promotion | |

| | |

|Marketing Strategies | |

|a. Videos | |

|b. Relationship Between TV | |

|Channel and Artist/ | |

|Management | |

|c. Role of Music Television (MTV, VH1, CMT, BET, The Box) | |

|d. Long Form Videocassettes and | |

|Video Discs | |

|e. Marketing of DVD Format | |

|f. Production Costs and | |

|Recoupment | |

|g. Corporate Sponsorship | |

| | |

|3. Public Relations | |

|Media | |

|Benefit Performances | |

|Endorsements | |

|d. Socially Responsible Causes | |

| | |

|4. Advertising | |

|a. Posters and Store Display | |

|b. Art for CD Box | |

|c. Artist's Websites | |

| | |

| | |

| | |

|5. Radio Play | |

| | |

|6. Tour Performances | |

|a. Advertising | |

|b. Promotions | |

|c. Merchandising | |

|d. Tickets | |

|e. Equipment | |

|f. Security and crowd safety | |

|g. Insurance | |

|h. Permits | |

|i. Transportation | |

|j. Facilities and Venue Cost | |

| | |

|Strategies to Increase Market Share | |

|Bonus Packaging (DVD, live performances, music videos) | |

|F. Being an Entrepreneur | |

|1. Types of Business Ownership/Organization | |

|a. Sole Proprietorship | |

|b. Partnership | |

|c. Corporation | |

|d. Limited Liability Company | |

| | |

|2. Advantages and Disadvantages | |

| | |

|3. Entrepreneurial Aspects | |

|a. Press Kit | |

|b. Business Cards | |

|c. Promotional Materials | |

|d. Website | |

|e. Networking | |

|f. Personal Development | |

|g. Choosing and Promoting Image | |

|h. Securing a Professional Team | |

|i.e. attorney, accountant, manager, | |

|publicist | |

| | |

|4. Computer Applications for the | |

|Entrepreneur | |

|a. Word Processing | |

|b. Database Management | |

|c. Spreadsheet Use | |

|d. Powerpoint Presentations | |

|e. Draw/Paint Programs | |

|f. Webpage Design | |

|g. Specialized Music Technology | |

|for Recording, Editing and Notating | |

|Music | |

| | |

|5. Basic Accounting Functions | |

|a. Keeping Accurate Records | |

|b. Taxation of Earnings | |

|c. Deferred Compensation | |

|d. Typical Expenses | |

|e. Payroll | |

|f. Inventory Management | |

|g. Financial Projections and Planning | |

|h. Financial Statements | |

| | |

| | |

|6. Business Music | |

|a. Commercial Jingles | |

|Industrial Shows | |

|Corporate Videos | |

|Music for Websites | |

|Music for Computer Games | |

|Commercials, Cartoons | |

|Motion Pictures | |

| | |

| | |

|7. The Business Plan | |

|Features of the Plan | |

|Introduction to the Business | |

|Description of the Industry | |

|Market Analysis | |

|Operations | |

|Marketing | |

|Financial Plan | |

|Uses of the Plan | |

Textbooks Used to Develop the Course (Not Necessarily Suitable for Students)

This Business of Music, the Definitive Guide to the Music Industry

By M. William Krasilovsky and Sidney Shemel

8th edition

Billboard Books, an Imprint of Watson Guptill Publications

All You Need to Know About the Music Business

By Donald Passman

Simon and Schuster

Music Business Handbook and Career Guide

By David Baskerville

7th Edition

Sage Publications

Other Textbooks and Resources for Review

Music Business Made Simple A Music Business Primer Making Music Your Business

By Diane Sward Rapaport By J.S. Rudsenske By David Ellefson

Billboard Magazine

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