Ethical Conduct - Stevens Institute of Technology
Schiffman, Leon and Leslie Kanuk (2010), Consumer Behavior, 10th ed., Prentice Hall (ISBN-10: 0135053013) Grading: Exam I25% Exam II25% Group project (Ad analysis presentation)20%. Case analysis (in groups)15%. Class participation5% Class attendance5% Academic research participation5% Assignments: Exams: 50% of overall grade (25% Exam I, 25% Exam II) During the semester, … ................
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