COURSE OUTLINE - PRINCIPLES OF MARKETING …
4. Consumer behavior and psychographics Ch. 6 1/16. 5. B2B and Organizational Buyer Behavior Ch. 7 (proposals due) 1/18. B. Product Strategy. 1. Classification of products pp. 240-54 1/18. 2. Management of the product life cycle Ch. 10 1/23. 3. New product planning Ch. 10 1/25. 4. Branding and packaging pp. 254-65 1/25. C. Pricing Strategy. 1. ................
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