International Business courses
Kayla GreeneCharles GossAudrea BonnetBrian Cohn Chapter 6 QuizWhich of the following is not part of the Consumer Decision ProcessNeed recognitionAlternative evolutionPost purchaseBackground searchWhich of the following factors influences the Consumer decision processExternal factorsThe Marketing mixSocial needsProblem solvingWhat is not an actual or perceived risk?Financial RiskSocial RiskMental riskPhysiological riskWhat is the correct order of the consumer decision processNeed recognition, alternative evolution, information search, purchase, post purchaseAlternative recognition, need recognition, information search, purchase, post purchaseNeed recognition, purchase, post purchase, information search, alternative evolution Need recognition, information search, alternative evolution, purchase, post purchase What is not involved in the Post- purchase?Customer satisfactionCustomer needsCustomer loyaltyDissonanceUndesirable consumer behaviorSupporters of brand promotion argue that it gives information needed by consumers to do what?Set pricesHelp promote the brand themselvesMake an informed purchase decisionBe brand loyalWhat two things does advertising inform consumers on?Products & social issuesProducts & company policiesSocial issues & life goalsNone of the aboveHow can brand promotion lower costs?By stimulating demandIncrease in the probability the product will succeedFuels competition with competing firmsAll of the aboveThe broad definition of ethics includes which of the following?LoveCharityIntegrityBoldnessWho out of these professionals is most likely to use puffery?LawyerDoctorCar salesmanAccountantGovernment places limits on the amount of advertising aimed at:AdultsChildrenElderlyTeenagersWhat does NOT consist of controversial products and practices?:FirearmsGamblingTradingAlcoholWhen the FTC determines that advertising is unfair or deceptive, it may:Require corrective advertisingRequire affirmative disclosureIssue a Cease-and-desist orderAll of the above__________ is the largest, most powerful, and most regularly used federal government agency directly responsible for advertising:Federal Trade CommissionFederal Communications CommissionFood and Drug AdministrationSecurities and Exchange CommissionIn the United States, advertisers may not engage in deceptive or unfair practices, includingFalse vertical cooperative advertising allowancesUnfair comparison advertisingThe exercise of monopoly powerAll of the aboveAll are positive sides of promotional efforts except?Foster innovation, especially artistic creationsAdvertisements are superficial and rarely furnish useful informationProvide revenues to support mass mediaDeliver a constant flow of information valued by consumersEthical considerations that frequently arise involve?Truthfulness (puffery is considered legal)Concern for the impact of promotional messages on childrenThe promotion of controversial products and practices such as firearms, gambling, alcohol, cigarettes, and junk foodAll of the aboveWhich of the following is not a FTC way is of determines if an advertisement is unfair or deceptive?Require incorrect advertisingIssue a consent orderIssue a cease-and-desist order Require affirmative disclosureWhat kind of ad’s can advertiser not engage in that are considered deceptive or unfair?False vertical cooperative advertising allowancesUnfair comparison advertising The exercise of monopoly powerAll of the aboveWhat is the meaning of Deception?Making false or misleading statements in a promotional message.The use of superlatives such as “Number One” or “Best in the World”The demand for an entire product category.Acts by advertisers that cause or are likely to cause substantial injury that is not reasonably avoidable or outweighed by other benefitsANSWERS1. D2. B3. C4. D5. B6 .C7. A8. D9. C10. C11. B12. C13. D14. A15. D16. B17. D18. A19. D20. A ................
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