Psychological and Behavioral Consumer Responses to
Kleine, Robert E., Susan Schultz Kleine, and Jerome B. Kernan (1993), "Mundane Consumption and the Self: A Social-Identity Perspective," Journal of Consumer Psychology, 2 (3), 209-235. Kleiser, Susan B. and Susan Powell Mantel (1994), "The Dimensions of Consumer Expertise: A Scale Development," AMA Summer Educators' Proceedings, 5, 20-26. ................
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